Web of Trust (WOT) is a browser toolbar/add-on, which shows ranks of all pages. These ranks are generated by users who use this add-on. So when a user has some problem with a website, it rates it down. So bad pages get voted down quite fast. WOT calculates the reputation of websites using trusted technical sources, which are combined with user ratings and shows it with traffic light style icons displayed via search results, social media platforms, webmail and other popular sites.
Web of Trust (WOT) was launched in 2006 as a free download. Quite fast, it became very popular among web users all over the world. By 2012 spring, it has been downloaded for over 30 million times and the community ranked over 36 million websites. That made it the biggest community-based safe surfing tool.
Web of Trust (WOT) features:
- Traffic light style icons displayed via search results, social media platforms, webmail and other popular sites gives the user a guide on which websites are trustworthy and which are not
- Users leave their own ratings to help other web users stay safe
- Third-party trusted sources provide technical security
- It’s fast, free, and easy-to-use