Freemium ads: what it is and how to remove it

Freemium is another program, which can do anything for increasing the advertising revenue for its creators. According to experts, it can easily take over the default search engine, the start page, and other system settings.

Facts checked October 6, 2026. Removal steps tested on Windows 11 (26H2) and checked against Microsoft's and the browser makers' current documentation. Sections marked as our earlier report are the original text: they describe the threat as it was then and have not been reviewed since. The 2026 status, the removal steps and the questions are current.

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Screenshot of Freemium ads: freemium
Freemium ads as our 2021 report showed it.

Freemium ads: summary

Detection namesNo Microsoft detection name is known
DistributionNot recorded in the old report
DamageNot recorded in the old report
NameFreemium ads
TypeAd-supported program
SymptomsAn unknown program in Installed apps
Removal

Scan the PC with security software to find and remove the malware and anything installed with it. Fortect scans Windows for malware and repairs the system files and settings it damaged.

Remove it nowTo use the full-featured product, you have to purchase a license for Fortect. The scan is free.
Show 4 more facts
EvidenceOne write-up by a security site; details still limited
ProgramFreemium ads
First seen29 January 2021
Facts checked6 October 2026

Is Freemium ads dangerous?

From our report of Jan 2021 · not reviewed since

Freemium is the program that fills the screen with ads

Freemium is another program, which can do anything for increasing the advertising revenue for its creators.

According to experts, it can easily take over the default search engine, the start page, and other system settings. After altering them, it may start blocking Google and other popular search engines.

If you have been tricked into using Freemium hijacker/adware for your searches, beware that you may receive altered search results. In addition, you may start seeing annoying pop-up ads during your searches because that's how its developers manage to collect this advertising revenue.

Finally, Freemium may force people to use Conduit instead of their homepage, which is also known for suspicious redirects to unknown websites and similar questionable activities. Finally, you should keep in mind that Freemium, just like any other ad-supported browser add-on, may try to collect information, which is related to your search habits.

Such data includes search terms, mostly visited websites, data that is entered when visiting each of your favorite sites, PC's IP address, its location, etc. After collecting all this data, Freemium may start displaying related ads every time when people start their browsing on the web. If you have already noticed ads by Freemium on your computer, it's a sign that this program has infiltrated it.

For that, we highly recommend using such trustworthy and tested tools as or . You should find a system tool that is compatible with your OS too, so apps like can fix other issues and alterations or corrupted files after Freemium removal.

Screenshot of Freemium ads: freemium
Freemium ads in our 2021 report.

From our report of Jan 2021 · not reviewed since

Intruders coming in bundles during freeware installations

You can download Freemium and other adware-type programs from the Internet just like any other programs because they are not considered malicious and harmful.

However, as we have already warned you, such programs may try to initiate unwanted activities on your computer.

That's why you should stay away from them and think twice before downloading them to your computer. As long as these programs as not malicious, they are available at various download websites. However, you should also know that Freemium can also infiltrate computers with a help of freeware and shareware, which is typically involved in such activities in exchange for money.

The easiest way to prevent its infiltration is to avoid these programs that are involved in its distribution. However, if you still need to install some download manager, PDF creator, video streaming software, or similar application, you should know that the main thing here is to monitor its installation.

You can do that by choosing a Custom or Advanced installation method. Here, you should find the checkmark that agrees to install Freemium and uncheck it. Its ads show up as soon as this program manages to infiltrate its target PC system. If you noticed them on your computer's desktop, follow the guide below and remove this potentially unwanted application.

How to remove Freemium ads

Uninstall first, then remove what stays behind, so the ads do not come back after a restart.

  1. Step 1: Uninstall Freemium ads

    Freemium ads is removed like any other program, from the list of installed apps. In Windows 11 that is Settings > Apps > Installed apps, in Windows 10 Settings > Apps > Apps & features, and in both you can also use Control Panel > Programs and Features.

    Select Freemium ads, click Uninstall and follow the uninstaller to the end. Then look at the entries just above and below it when the list is sorted by date: bundled programs install at the same minute.

    Full procedure with screenshots: Uninstall a program or app in Windows On uGetFix

  2. Step 2: Remove it from startup

    Press Ctrl + Shift + Esc to open Task Manager and select Startup apps (Windows 11) or the Startup tab (Windows 10). Disable entries you do not recognise, especially ones with no publisher or with a name that copies a Windows component.

    Right-click an entry and choose Open file location to see where it runs from: programs in %AppData% or %Temp% deserve a closer look. Some entries are not listed there but in the registry Run keys, which the procedure below shows how to check.

    Full procedure with screenshots: Stop apps from opening at startup On uGetFix

  3. Step 3: Delete the folders left behind

    Uninstalling often leaves the program's folders, and some threats reinstall themselves from them.

    Press Windows + R, type %LocalAppData% and press Enter, then do the same for %AppData% and %ProgramData%, and look for folders named after Freemium ads, its publisher or created on the day the problem started.

    Delete those folders, and check C:\Program Files and C:\Program Files (x86) too.

    If Windows says a file is in use, end it in Task Manager or delete the folder after a restart in Safe Mode. The folders are the same in Windows 11 and Windows 10.

    Full procedure with screenshots: Remove what malware leaves behind in Windows

  4. Step 4: Reset the browser

    A reset removes what the steps above could miss:

    • changed start pages
    • site permissions
    • hidden settings

    In Chrome open Settings > Reset settings > Restore settings to their original defaults; in Edge Settings > Reset settings; in Firefox Help > More troubleshooting information > Refresh Firefox.

    Tip: Bookmarks and saved passwords stay, while extensions are turned off and the search engine and start page return to the defaults.

    Reset every browser on the PC, including Edge, which Windows 11 and Windows 10 always have.

    Chrome Settings page with the Reset settings section open
    Chrome on Windows 11: Settings > Reset settings.

    Full procedure with screenshots: Reset a browser and fix a hijacked search engine

  5. Step 5: Scan the PC, then run the offline scan

    A scan finds the parts of Freemium ads that the manual steps cannot see. In Windows Security > Virus & threat protection > Scan options, start a Full scan and quarantine what it reports.

    Follow it with Microsoft Defender Antivirus (offline scan) > Scan now, which restarts the PC and checks the disk while Windows and the malware are not running.

    It takes about 15 minutes and works the same in Windows 11 and Windows 10. If either scan finds something, run the full scan again after removal until it comes back clean.

    Windows Security Scan options with Microsoft Defender Antivirus offline scan selected
    Windows 11: Windows Security > Virus & threat protection > Scan options.

    Full procedure with screenshots: Run a Microsoft Defender Offline scan

Instructions for each browser and system

The detailed steps for every browser and system this guide covers. Open the one you use.

Uninstall from Windows

Uninstall from Windows 10/8:

  1. Type Control Panel into the Windows search box and open the result.
  2. Under Programs, select Uninstall a program.Uninstall from Windows 10/8

Uninstall from Windows 7/XP:

  1. Click on Windows Start > Control Panel (Windows XP users should click on Add/Remove Programs).
  2. In Control Panel, select Programs > Uninstall a program.Uninstall from Windows 7/XP

Remove the unwanted program:

  1. In the Programs and Features window, look for any recently installed suspicious entries, select them, and click Uninstall.
  2. If User Account Control appears, click Yes to confirm, then complete the removal.Uninstall the unwanted program from Windows
Remove from Google Chrome

Delete malicious extensions from Google Chrome:

  1. Open Google Chrome, click on the Menu (three vertical dots at the top-right corner) and select More tools > Extensions.
  2. In the newly opened window, you will see all the installed extensions. Uninstall all suspicious extensions related to the unwanted program by clicking Remove.Remove extensions from Chrome

Clear cache and web data from Chrome:

  1. Click on Menu and pick Settings.
  2. Under Privacy and security, select Clear browsing data.
  3. Select Browsing history, Cookies and other site data, as well as Cached images and files.
  4. Click Clear data.Clear cache and web data from Chrome

Change your homepage:

  1. Click menu and choose Settings.
  2. Look for a suspicious site in the On startup section.
  3. Click on Open a specific or set of pages and click on three dots to find the Remove option.

Reset Google Chrome:

If the previous methods did not help you, reset Google Chrome to eliminate all the unwanted components:

  1. Click on Menu and select Settings.
  2. In the Settings, scroll down and click Advanced.
  3. Scroll down and locate Reset and clean up section.
  4. Now click Restore settings to their original defaults.
  5. Confirm with Reset settings.Reset Chrome 2
Remove from Microsoft Edge

Delete unwanted extensions from MS Edge:

  1. Select Menu (three horizontal dots at the top-right of the browser window) and pick Extensions.
  2. From the list, pick the extension and click on the Gear icon.
  3. Click Remove.Remove extensions from Edge

Clear cookies and other browser data:

  1. Click on the Menu (three horizontal dots at the top-right of the browser window) and select Settings > Privacy, search, and services..
  2. Under Clear browsing data, pick Choose what to clear.
  3. Select Cookies and other site data and Cached images and files. (apart from passwords, although you might want to include Media licenses as well, if applicable) and click on Clear.Clear Edge browsing data

Restore new tab and homepage settings:

  1. Click the menu icon and choose Settings.
  2. Then find On startup section.
  3. Click Remove next to any suspicious startup page.

Reset MS Edge if the above steps did not work:

  1. Press on Ctrl + Shift + Esc to open Task Manager.
  2. Click on More details arrow at the bottom of the window.
  3. Select Details tab.
  4. Now scroll down and locate every entry with Microsoft Edge name in it. Right-click on each of them and select End Task to stop MS Edge from running.Reset MS Edge
Instructions for Chromium-based Edge

Delete extensions from MS Edge (Chromium):

  1. Open Edge and click select Settings > Extensions.
  2. Delete unwanted extensions by clicking Remove.Remove extensions from Chromium Edge

Clear cache and site data:

  1. Click on Menu and go to Settings.
  2. Select Privacy, search and services.
  3. Under Clear browsing data, pick Choose what to clear.
  4. Under Time range, pick All time.
  5. Select Clear now.Clear browser data from Chroum Edge

Reset Chromium-based MS Edge:

  1. Click on Menu and select Settings.
  2. On the left side, pick Reset settings.
  3. Select Restore settings to their default values.
  4. Confirm with Reset.
  5. This will disable extensions and reset startup pages but will not delete bookmarks, saved passwords, or browsing history.Reset Chromium Edge
Remove from Mozilla Firefox (FF)

Remove dangerous extensions:

  1. Open Mozilla Firefox browser and click on the Menu (three horizontal lines at the top-right of the window).
  2. Select Add-ons.
  3. In here, select the unwanted extension and click Remove.Remove extensions from Firefox

Reset the homepage:

  1. Click three horizontal lines at the top right corner to open the menu.
  2. Choose Settings.
  3. Under Home, set your preferred homepage and new tab settings.

Clear cookies and site data:

  1. Click Menu and pick Settings.
  2. Go to Privacy & Security section.
  3. Scroll down to locate Cookies and Site Data.
  4. Click on Clear Data...
  5. Select Cookies and Site Data and Temporary cached files and pages, then click Clear.Clear cookies and site data from Firefox

Reset Mozilla Firefox

If clearing the browser as explained above did not help, reset Mozilla Firefox:

  1. Open Mozilla Firefox browser and click the Menu.
  2. Go to Help and then choose Troubleshooting Information.Reset Firefox 1
  3. Under Give Firefox a tune up section, click on Refresh Firefox...
  4. Once the pop-up shows up, confirm the action by pressing on Refresh Firefox.Reset Firefox 2
Delete from Safari

Remove dangerous extensions:

  1. Open Safari, click Safari in the menu at the top-left of the screen, and select Preferences.
  2. Go to the Extensions tab, look for any suspicious entries, and click Uninstall to remove them.Remove extensions from Safari

Clear history and website data:

  1. Click Safari in the menu and pick Clear History.
  2. Set Clear to all history and confirm with Clear History.Clear history from Safari

Reset Safari:

  1. Click Safari in the menu and select Preferences > Advanced.
  2. Enable Show Develop menu in menu bar.
  3. From the menu bar, click Develop and select Empty Caches.Reset Safari
Delete from macOS

Remove the unwanted application:

  1. From the menu bar, select Go > Applications.
  2. In the Applications folder, look for any suspicious entries, then drag them to Trash (or right-click and pick Move to Trash).Uninstall from Mac

Delete leftover files and folders:

  1. Select Go > Go to Folder.
  2. Enter /Library/Application Support and remove any suspicious folders related to the unwanted program.
  3. Repeat the same check in the /Library/LaunchAgents and /Library/LaunchDaemons folders, deleting any suspicious entries.Delete leftover files from Mac
  4. Finally, empty the Trash to permanently remove the leftovers.
Reset Internet Explorer

Remove dangerous add-ons:

  1. Open Internet Explorer, click on the Gear icon (IE menu) on the top-right corner of the browser
  2. Pick Manage Add-ons.
  3. You will see a Manage Add-ons window. Here, look for suspicious plugins. Click on these entries and select Disable.Remove add-ons from Internet Explorer

Change your homepage if it was altered:

  1. Open IE and click on the Gear icon.
  2. Select Internet Options.
  3. In the General tab, delete the Home page address and replace it by your preferred one (for example, Google.com).
  4. Click Apply and then select OK.Reset IE homepage

Delete temporary files:

  1. Press on the Gear icon and select Internet Options.
  2. Under Browsing history, click Delete...
  3. Select relevant fields and press Delete.Clear temporary files from Internet Explorer

Reset Internet Explorer:

  1. Click on Gear icon > Internet options and select Advanced tab.
  2. Select Reset.
  3. In the new window, check Delete personal settings and select Reset.Reset Internet Explorer

Do not let government spy on you

The government has many issues in regards to tracking users' data and spying on citizens, so you should take this into consideration and learn more about shady information gathering practices.

Avoid any unwanted government tracking or spying by going totally anonymous on the internet.

You can choose a different location when you go online and access any material you want without particular content restrictions. You can easily enjoy internet connection without any risks of being hacked by using VPN.

Control the information that can be accessed by government any other unwanted party and surf online without being spied on. Even if you are not involved in illegal activities or trust your selection of services, platforms, be suspicious for your own security and take precautionary measures by using the VPN service.

Backup files for the later use, in case of the malware attack

Computer users can suffer from data losses due to cyber infections or their own faulty doings.

Ransomware can encrypt and hold files hostage, while unforeseen power cuts might cause a loss of important documents. If you have proper up-to-date backups, you can easily recover after such an incident and get back to work. It is also equally important to update backups on a regular basis so that the newest information remains intact - you can set this process to be performed automatically.

When you have the previous version of every important document or project you can avoid frustration and breakdowns. It comes in handy when malware strikes out of nowhere. Use for the data restoration process.

From our report of Jan 2021 · not reviewed since

Hurry up to remove Freemium adware

If you want to remove Freemium ads from your computer's desktop, you can.

The catch is that there are various changes that PUP makes on the system, so it might become difficult. Make sure to keep the security tool or anti-malware program and scan the system using that.

When the AV tool presents scan results, you can see their Freemium virus, other PUPs, adware, and remove them all properly. Do not forget to run a tool like a PC repair application or the system optimization tool, so the computer is running smoothly. Keeping anti-malware tools on the device might help you avoid additional cyber infections in the future.

Questions about Freemium ads

Is Freemium ads a virus?

Most programs that appear the way Freemium ads did are not viruses in the strict sense. They are potentially unwanted programs:

  • real software that arrives bundled with other downloads and then shows offers
  • changes browser settings
  • starts with Windows

Some are harmless, some are annoying and a few carry adware. What makes it worth removing is that you did not choose it.

Uninstall it from Installed apps and check the startup list and the browsers for anything added the same day. If it refuses to uninstall or returns after a restart, treat it as more serious and run a Microsoft Defender offline scan.

Freemium ads came back after I uninstalled it. Why?

Something else is reinstalling it. Common causes are a second program from the same publisher, a scheduled task that downloads it again, or a browser extension that keeps prompting for it. Sort Installed apps by install date and uninstall each entry from the same day that you did not choose.

Then open Task Scheduler and look in the Task Scheduler Library for tasks with updater-style names that you do not recognise. Check Startup apps in Task Manager too. If Freemium ads still returns, start Windows in Safe Mode, uninstall it there and run a Microsoft Defender offline scan, which looks for loaders that ordinary scans can miss.

Freemium ads has no uninstaller. What now?

Some adware does not register itself properly, or its uninstaller only opens a web page. First try Settings > Apps > Installed apps and the older Control Panel > Programs and Features; one may list it when the other does not.

If neither works, disable its entry in Task Manager > Startup apps, restart, and run a Microsoft Defender full scan and offline scan, which remove known adware files. Then, if anything is left, delete the folder it ran from, which you can find by right-clicking the process in Task Manager and choosing Open file location.

Why didn't my antivirus catch Freemium ads?

Many security products do not block adware or notification sites by default, because users often agreed to them, even through a misleading prompt. Notification spam installs nothing at all, so there is no file to detect.

In Windows 11 you can make Microsoft Defender block potentially unwanted apps: open Windows Security > App & browser control > Reputation-based protection settings and turn on Potentially unwanted app blocking. If notifications caused the pop-ups, no scanner will report them; the fix is in the browser's site settings.

An ad showed a phone number and I called it. What now?

The number belongs to scammers, not to Microsoft or an antivirus company. If you only talked, hang up and do not call back. If you let them connect to the PC, disconnect it from the internet, uninstall the remote access program they used, such as AnyDesk, TeamViewer, ScreenConnect or UltraViewer, and run a full and offline scan.

If you paid or gave bank details, call your bank at once on the number printed on your card. Change any passwords you typed while they were connected, and report the call.

I clicked on one of the ads. Am I infected?

Probably not. Clicking an ad usually only opens a page, and a page cannot install programs on an up-to-date Windows PC without your help.

You are at risk only if you then downloaded and ran a file, allowed notifications, entered card or login details, or called a phone number shown on the page. Delete any download and run a full and offline scan.

Change passwords you typed, from a clean device. Call your bank if you gave card details. If you called a number or allowed remote access, see the next question.

Can adware slow down my PC?

Yes. Adware runs in the background, loads ad scripts, opens extra tabs and contacts its servers, all of which use processor time, memory and bandwidth. Ad-heavy extensions also slow down every page, because they inspect and change it before you see it.

The effect is strongest on older PCs and when several adware programs arrived together. After removal, restart the PC and check Task Manager for anything still using a lot of resources that you do not recognise. Speed usually returns to normal once the ads stop.

Does adware steal passwords?

Ordinary adware is built to show ads, not to steal logins, and most of it never touches saved passwords. The line is blurry, though. Extensions that can read every page could capture what you type, and adware ads sometimes lead to phishing pages that ask for passwords directly.

If you entered credentials on a page reached through an ad, change that password from a clean device and turn on two-step verification. Otherwise, removing ad-supported program and clearing cookies is usually enough.

Will Fortect remove Freemium ads?

Fortect scans Windows for malware and unwanted programs and repairs the system files and settings they change, and its free scan shows what it finds on your PC before you decide anything.

For Freemium ads, follow the plan above as well: the browser steps take back permissions and settings that no scanner treats as a threat, and uninstalling the program that brought it removes the source.

Run Microsoft Defender's full scan and, if anything was found, its offline scan as a second opinion. If the symptoms are gone after the plan and both scans are clean, there is nothing more to do.

Sources

  1. Google Chrome Help: Use notifications to get alerts (no longer online) (read October 6, 2026)
  2. FTC: How to recognize, remove and avoid malware (read October 6, 2026)
  3. Microsoft Learn: Microsoft Defender Offline (read October 6, 2026)
  4. Microsoft Learn: How Microsoft names malware (read October 6, 2026)

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