SurfPlayer ads: what it is and how to remove it
This pesky little program is used by many Internet advertising networks and its primary objective is to collect personal data about the user. It causes browser pop-ups and displays ads, which use a combination of Macromedia Flash, and JavaScript for delivery.
Facts checked October 7, 2026. Removal steps tested on Windows 11 (26H2) and checked against Microsoft's and the browser makers' current documentation. Sections marked as our earlier report are the original text: they describe the threat as it was then and have not been reviewed since. The 2026 status, the removal steps and the questions are current.
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Start the stepsSurfPlayer ads: summary
| Detection names | No Microsoft detection name is known |
|---|---|
| Distribution | Not recorded in the old report |
| Damage | Not recorded in the old report |
| Name | SurfPlayer |
| Type | Ad-supported program |
| Symptoms | An unknown program in Installed apps |
| Removal | Scan the PC with security software to find and remove the malware and anything installed with it. Fortect scans Windows for malware and repairs the system files and settings it damaged. Remove it nowTo use the full-featured product, you have to purchase a license for Fortect. The scan is free. |
Show 4 more facts
| Evidence | One write-up by a security site; details still limited |
|---|---|
| Program | SurfPlayer |
| First seen | 26 April 2021 |
| Facts checked | 7 October 2026 |
From our report of Apr 2021 · not reviewed since
What SurfPlayer is
This pesky little program is used by many Internet advertising networks and its primary objective is to collect personal data about the user.
It causes browser pop-ups and displays ads, which use a combination of Macromedia Flash, and JavaScript for delivery. This program also uses tracking cookies. It was created in September, 2002, and needs at least 8365 Kb for storage.
How to remove SurfPlayer ads
Uninstall first, then remove what stays behind, so the ads do not come back after a restart.
Step 1: Uninstall SurfPlayer
SurfPlayer is removed like any other program, from the list of installed apps. In Windows 11 that is Settings > Apps > Installed apps, in Windows 10 Settings > Apps > Apps & features, and in both you can also use Control Panel > Programs and Features.
Select SurfPlayer, click Uninstall and follow the uninstaller to the end. Then look at the entries just above and below it when the list is sorted by date: bundled programs install at the same minute.
Full procedure with screenshots: Uninstall a program or app in Windows On uGetFix
Step 2: Remove it from startup
Press Ctrl + Shift + Esc to open Task Manager and select Startup apps (Windows 11) or the Startup tab (Windows 10). Disable entries you do not recognise, especially ones with no publisher or with a name that copies a Windows component.
Right-click an entry and choose Open file location to see where it runs from: programs in
%AppData%or%Temp%deserve a closer look. Some entries are not listed there but in the registry Run keys, which the procedure below shows how to check.Full procedure with screenshots: Stop apps from opening at startup On uGetFix
Step 3: Delete the folders left behind
Uninstalling often leaves the program's folders, and some threats reinstall themselves from them.
Press Windows + R, type
%LocalAppData%and press Enter, then do the same for%AppData%and %ProgramData%, and look for folders named after SurfPlayer, its publisher or created on the day the problem started. Delete those folders, and check C:\Program Files and C:\Program Files (x86) too.If Windows says a file is in use, end it in Task Manager or delete the folder after a restart in Safe Mode. The folders are the same in Windows 11 and Windows 10.
Full procedure with screenshots: Remove what malware leaves behind in Windows
Step 4: Reset the browser
A reset removes what the steps above could miss:
- changed start pages
- site permissions
- hidden settings
In Chrome open Settings > Reset settings > Restore settings to their original defaults; in Edge Settings > Reset settings; in Firefox Help > More troubleshooting information > Refresh Firefox.
Tip: Bookmarks and saved passwords stay, while extensions are turned off and the search engine and start page return to the defaults.
Reset every browser on the PC, including Edge, which Windows 11 and Windows 10 always have.
Chrome on Windows 11: Settings > Reset settings. Full procedure with screenshots: Reset a browser and fix a hijacked search engine
Step 5: Scan the PC, then run the offline scan
A scan finds the parts of SurfPlayer that the manual steps cannot see. In Windows Security > Virus & threat protection > Scan options, start a Full scan and quarantine what it reports.
Follow it with Microsoft Defender Antivirus (offline scan) > Scan now, which restarts the PC and checks the disk while Windows and the malware are not running.
It takes about 15 minutes and works the same in Windows 11 and Windows 10. If either scan finds something, run the full scan again after removal until it comes back clean.
Windows 11: Windows Security > Virus & threat protection > Scan options. Full procedure with screenshots: Run a Microsoft Defender Offline scan
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Even though there is little to no possibility to recover after file-locking threats, some applications have features for data recovery in the system. In some cases, can also help to recover at least some portion of your data after data-locking virus infection or general cyber infection.
Questions about SurfPlayer ads
Can I safely uninstall SurfPlayer?
If you did not install SurfPlayer yourself and it is not part of your hardware or a program you rely on, yes. Uninstalling an unwanted program does not harm Windows. Before you do, search the exact name and publisher to be sure it is not a driver tool, a printer utility or a game launcher with an odd name.
Then remove it from Settings, Apps, Installed apps. Ignore any offers or warnings in its uninstaller about losing protection or performance. Afterwards check Startup apps and your browsers for leftovers, and restart once to confirm that it does not reinstall itself.
SurfPlayer came back after I uninstalled it. Why?
Something else is reinstalling it. Common causes are a second program from the same publisher, a scheduled task that downloads it again, or a browser extension that keeps prompting for it. Sort Installed apps by install date and uninstall each entry from the same day that you did not choose.
Then open Task Scheduler and look in the Task Scheduler Library for tasks with updater-style names that you do not recognise. Check Startup apps in Task Manager too. If SurfPlayer still returns, start Windows in Safe Mode, uninstall it there and run a Microsoft Defender offline scan, which looks for loaders that ordinary scans can miss.
SurfPlayer has no uninstaller. What now?
Some adware does not register itself properly, or its uninstaller only opens a web page. First try Settings > Apps > Installed apps and the older Control Panel > Programs and Features; one may list it when the other does not.
If neither works, disable its entry in Task Manager > Startup apps, restart, and run a Microsoft Defender full scan and offline scan, which remove known adware files. Then, if anything is left, delete the folder it ran from, which you can find by right-clicking the process in Task Manager and choosing Open file location.
An ad showed a phone number and I called it. What now?
The number belongs to scammers, not to Microsoft or an antivirus company. If you only talked, hang up and do not call back. If you let them connect to the PC, disconnect it from the internet, uninstall the remote access program they used, such as AnyDesk, TeamViewer, ScreenConnect or UltraViewer, and run a full and offline scan.
If you paid or gave bank details, call your bank at once on the number printed on your card. Change any passwords you typed while they were connected, and report the call.
Can adware slow down my PC?
Yes. Adware runs in the background, loads ad scripts, opens extra tabs and contacts its servers, all of which use processor time, memory and bandwidth. Ad-heavy extensions also slow down every page, because they inspect and change it before you see it.
The effect is strongest on older PCs and when several adware programs arrived together. After removal, restart the PC and check Task Manager for anything still using a lot of resources that you do not recognise. Speed usually returns to normal once the ads stop.
Does adware steal passwords?
Ordinary adware is built to show ads, not to steal logins, and most of it never touches saved passwords. The line is blurry, though. Extensions that can read every page could capture what you type, and adware ads sometimes lead to phishing pages that ask for passwords directly.
If you entered credentials on a page reached through an ad, change that password from a clean device and turn on two-step verification. Otherwise, removing ad-supported program and clearing cookies is usually enough.
I clicked on one of the ads. Am I infected?
Probably not. Clicking an ad usually only opens a page, and a page cannot install programs on an up-to-date Windows PC without your help.
You are at risk only if you then downloaded and ran a file, allowed notifications, entered card or login details, or called a phone number shown on the page. Delete any download and run a full and offline scan.
Change passwords you typed, from a clean device. Call your bank if you gave card details. If you called a number or allowed remote access, see the next question.
Why didn't my antivirus catch SurfPlayer?
Many security products do not block adware or notification sites by default, because users often agreed to them, even through a misleading prompt. Notification spam installs nothing at all, so there is no file to detect.
In Windows 11 you can make Microsoft Defender block potentially unwanted apps: open Windows Security > App & browser control > Reputation-based protection settings and turn on Potentially unwanted app blocking. If notifications caused the pop-ups, no scanner will report them; the fix is in the browser's site settings.
Will Fortect remove SurfPlayer?
Fortect scans Windows for malware and unwanted programs and repairs the system files and settings they change, and its free scan shows what it finds on your PC before you decide anything.
For SurfPlayer, follow the plan above as well: the browser steps take back permissions and settings that no scanner treats as a threat, and uninstalling the program that brought it removes the source.
Run Microsoft Defender's full scan and, if anything was found, its offline scan as a second opinion. If the symptoms are gone after the plan and both scans are clean, there is nothing more to do.
Sources
- Google Chrome Help: Use notifications to get alerts (no longer online) (read October 7, 2026)
- FTC: How to recognize, remove and avoid malware (read October 7, 2026)
- Microsoft Learn: Microsoft Defender Offline (read October 7, 2026)
- Microsoft Learn: How Microsoft names malware (read October 7, 2026)