Blooms Today data breach

What happened

In April 2024, 15M records from the online florist Blooms Today were listed for sale on a popular hacking forum. The most recent data in the breach corpus was from November 2023 and appeared alongside 3.2M unique email addresses, names, phone numbers physical addresses and partial credit card data (card type, 4 digits of the number and expiry date). The breach did not expose sufficient card data to make purchases. Blooms Today did not respond when contacted about the incident.

What data leaked

• Email addresses
• Names
• Partial credit card data
• Phone numbers
• Physical addresses

What to do if you had an account

1. Turn on two-step sign-in. Enable two-factor authentication where the service offers it, preferably with an authenticator app or a passkey. A leaked password alone is then not enough to get in.
2. Expect targeted phishing. Leaked contact details are used to write convincing fake messages that mention the breached company or your real name. Do not click links in unexpected emails or texts about this account; go to the site by typing its address.
3. Watch for scam calls and SIM swaps. Be suspicious of calls and texts that claim to be from your bank or a courier. Ask your mobile operator for a port-out or SIM-change PIN if it offers one.
4. Check your bank statements. Review recent card and account transactions and report anything you do not recognise. If full card numbers were exposed, ask your bank to replace the card.

Check your email at haveibeenpwned.com

We do not run email lookups ourselves. The search is done on haveibeenpwned.com, the service this list comes from.