Ad ads: what it is and how to remove it
Numerous Ad-Maven ads might disturb browsing sessions by filling your browser with commercial content. Surfing the web might become an annoying and nerve-wracking activity.
Facts checked October 6, 2026. Removal steps tested on Windows 11 (26H2) and checked against Microsoft's and the browser makers' current documentation. Sections marked as our earlier report are the original text: they describe the threat as it was then and have not been reviewed since. The 2026 status, the removal steps and the questions are current.
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Ad ads: summary
| Detection names | No Microsoft detection name is known |
|---|---|
| Distribution | Not recorded in the old report |
| Damage | Not recorded in the old report |
| Name | Ad |
| Type | Ad-supported program |
| Symptoms | An unknown program in Installed apps |
| Removal | Scan the PC with security software to find and remove the malware and anything installed with it. Fortect scans Windows for malware and repairs the system files and settings it damaged. Remove it nowTo use the full-featured product, you have to purchase a license for Fortect. The scan is free. |
Show 4 more facts
| Evidence | 6 write-ups by security sites; details still limited |
|---|---|
| Program | Ad |
| First seen | 27 March 2017 |
| Facts checked | 6 October 2026 |
Is Ad ads dangerous?
From our report of Mar 2017 · not reviewed since
Why should you know about Ad-Maven ads?
Numerous Ad-Maven ads might disturb browsing sessions by filling your browser with commercial content.
Surfing the web might become an annoying and nerve-wracking activity. The program which is responsible for generating these ads often installs on the computer unauthorized and starts injecting ads without much consideration whether you want to see them or not. Nevertheless, this program seems to be a legitimate advertising platform; it's aggressive marketing strategy made users to the harsh categorization.
Many people who have encountered them, call this application as "Ad-Maven virus." However, we want to point out that technically this program is not a virus. Indeed, this program is annoying because of delivering an excessive amount of pop-ups, banners, video and audio ads, and other advertisements.
Probably, you have heard that online ads became extremely dangerous nowadays because infected ads might be placed on legitimate websites. After clicking one of these ads, your computer might be infected with malware. You should remember, though, that you are not obliged to be a part of this shady marketing system, so if you are not content with your browsing experience, remove Ad-Maven from your computer unhesitatingly.
If these ads don't seem like a problem to you, you should be aware of the few things that are related to your and computer's security. First, you should keep in mind that Ad-Maven affiliates with a number of third-parties, so it is natural that not all of them may be equally reliable.
The program may promote sites which contain questionable content or simply try to push you unnecessary services and products. Ad-Maven redirect strategy may also be applied to send more traffic to the predetermined sites. This would mean that the ads may not disclose the full information about the website or product, or the information may be deceptive.
Having this in mind, it can be presumed that none of these ads are completely safe. If you are willing to take the risk in the hope of receiving some valuable offers, you can keep this program installed. Nevertheless, if you are security-cautious, we suggest you not to hesitate and take care of the Ad-Maven removal soon.

From our report of Mar 2017 · not reviewed since
When was this program installed on my computer?
As we have already mentioned, a concerning feature of this program is that it enters the user's computers without prior notice.
It is usually bundled with freeware and shareware applications and installs along with them when they are downloaded on the computer. Even though legitimate programs may be distributed using this technique, spreading advertising software this way is rather unfair and inconsiderate on the part of the user.
Luckily, you can avoid such unwanted programs by simply choosing "Advanced" installation mode when setting up a new application. This way, you will be able to investigate the additional information about the program included in the Terms and Conditions and other documents, as well as terminate the installation of some undesirable applications you may find added to the software package.
How to remove Ad ads
How to remove Ad
Uninstall first, then remove what stays behind, so the ads do not come back after a restart.
Step 1: Uninstall Ad
Open Settings > Apps > Installed apps in Windows 11, or Settings > Apps > Apps & features in Windows 10. Sort the list by install date and find Ad, then choose Uninstall from the three-dot menu next to it (in Windows 10, click the entry and then Uninstall).
Remove anything else installed on the same day that you do not recognise, because such programs usually arrive together in one installer. If the uninstaller opens a browser page with an offer or a survey, close it: the program is removed either way.
Full procedure with screenshots: Uninstall a program or app in Windows On uGetFix
Step 2: Remove it from startup
Whatever Ad installed usually starts with Windows. Open Task Manager with Ctrl + Shift + Esc, go to Startup apps in Windows 11 or the Startup tab in Windows 10, and disable what you do not know, starting with entries that have an empty Publisher column.
Open file location on the right-click menu shows the file, which helps you decide and tells you what to delete later. Disabling is safe: if something you need stops working, switch it back on.
Full procedure with screenshots: Stop apps from opening at startup On uGetFix
Step 3: Delete the folders left behind
What the uninstaller leaves behind is usually in the user folders. Open File Explorer, switch on View > Show > Hidden items (in Windows 10 View > Hidden items), and go through
%LocalAppData%,%AppData%, %ProgramData% and the two Program Files folders.Sort by Date modified and delete folders that appeared together with the problem and belong to no program you use. Folders with random names that hold
.exe,.dll, .js or .ps1 files are the strongest sign.Full procedure with screenshots: Remove what malware leaves behind in Windows
Step 4: Reset the browser
Finish the browser part with a reset, which puts the search engine, start page, new tab page and site permissions back to their defaults and switches extensions off. Chrome: Settings > Reset settings > Restore settings to their original defaults.
Edge: Settings > Reset settings. Firefox: Help > More troubleshooting information > Refresh Firefox, which also removes its extensions. Your bookmarks and saved passwords are kept, and the menus are the same on Windows 11 and Windows 10.

Chrome on Windows 11: Settings > Reset settings. Full procedure with screenshots: Reset a browser and fix a hijacked search engine
Step 5: Scan the PC, then run the offline scan
Open Windows Security > Virus & threat protection > Scan options, run a Full scan and remove everything it finds. Then select Microsoft Defender Antivirus (offline scan) and click Scan now: the PC restarts and scans before Windows loads, which finds files that hide while Windows runs.
Save your work first, because the offline scan takes about 15 minutes. Both scans are built into Windows 11 and Windows 10, and a second scanner from another vendor is a useful extra opinion.

Windows 11: Windows Security > Virus & threat protection > Scan options. Full procedure with screenshots: Run a Microsoft Defender Offline scan
Instructions for each browser and system
The detailed steps for every browser and system this guide covers. Open the one you use.
Uninstall from Windows
In order to get rid of the Ad-Maven ads, you need to uninstall this program just like an ordinary application from the computer. The instructions below will help you.
Uninstall from Windows 10/8:
- Type Control Panel into the Windows search box and open the result.
- Under Programs, select Uninstall a program.

Uninstall from Windows 7/XP:
- Click on Windows Start > Control Panel (Windows XP users should click on Add/Remove Programs).
- In Control Panel, select Programs > Uninstall a program.

Remove the unwanted program:
- In the Programs and Features window, look for any recently installed suspicious entries, select them, and click Uninstall.
- If User Account Control appears, click Yes to confirm, then complete the removal.

Remove from Google Chrome
Follow the steps below to fix Google Chrome in order to make ads by Ad-Maven to stop.
Delete malicious extensions from Google Chrome:
- Open Google Chrome, click on the Menu (three vertical dots at the top-right corner) and select More tools > Extensions.
- In the newly opened window, you will see all the installed extensions. Uninstall all suspicious extensions related to the unwanted program by clicking Remove.

Clear cache and web data from Chrome:
- Click on Menu and pick Settings.
- Under Privacy and security, select Clear browsing data.
- Select Browsing history, Cookies and other site data, as well as Cached images and files.
- Click Clear data.

Change your homepage:
- Click menu and choose Settings.
- Look for a suspicious site in the On startup section.
- Click on Open a specific or set of pages and click on three dots to find the Remove option.
Reset Google Chrome:
If the previous methods did not help you, reset Google Chrome to eliminate all the unwanted components:
- Click on Menu and select Settings.
- In the Settings, scroll down and click Advanced.
- Scroll down and locate Reset and clean up section.
- Now click Restore settings to their original defaults.
- Confirm with Reset settings.

Remove from Microsoft Edge
So-called Ad-Maven virus might have installed unknown third-party tools or apps to Microsoft Edge. Thus, you need to uninstall them.
Delete unwanted extensions from MS Edge:
- Select Menu (three horizontal dots at the top-right of the browser window) and pick Extensions.
- From the list, pick the extension and click on the Gear icon.
- Click Remove.

Clear cookies and other browser data:
- Click on the Menu (three horizontal dots at the top-right of the browser window) and select Settings > Privacy, search, and services..
- Under Clear browsing data, pick Choose what to clear.
- Select Cookies and other site data and Cached images and files. (apart from passwords, although you might want to include Media licenses as well, if applicable) and click on Clear.

Restore new tab and homepage settings:
- Click the menu icon and choose Settings.
- Then find On startup section.
- Click Remove next to any suspicious startup page.
Reset MS Edge if the above steps did not work:
- Press on Ctrl + Shift + Esc to open Task Manager.
- Click on More details arrow at the bottom of the window.
- Select Details tab.
- Now scroll down and locate every entry with Microsoft Edge name in it. Right-click on each of them and select End Task to stop MS Edge from running.

Delete extensions from MS Edge (Chromium):
- Open Edge and click select Settings > Extensions.
- Delete unwanted extensions by clicking Remove.

Clear cache and site data:
- Click on Menu and go to Settings.
- Select Privacy, search and services.
- Under Clear browsing data, pick Choose what to clear.
- Under Time range, pick All time.
- Select Clear now.

Reset Chromium-based MS Edge:
- Click on Menu and select Settings.
- On the left side, pick Reset settings.
- Select Restore settings to their default values.
- Confirm with Reset.
- This will disable extensions and reset startup pages but will not delete bookmarks, saved passwords, or browsing history.

Remove from Mozilla Firefox (FF)
Check the list of Mozilla's extensions. If you find suspicious entries installed, please remove them immediately.
Remove dangerous extensions:
- Open Mozilla Firefox browser and click on the Menu (three horizontal lines at the top-right of the window).
- Select Add-ons.
- In here, select the unwanted extension and click Remove.

Reset the homepage:
- Click three horizontal lines at the top right corner to open the menu.
- Choose Settings.
- Under Home, set your preferred homepage and new tab settings.
Clear cookies and site data:
- Click Menu and pick Settings.
- Go to Privacy & Security section.
- Scroll down to locate Cookies and Site Data.
- Click on Clear Data...
- Select Cookies and Site Data and Temporary cached files and pages, then click Clear.

Reset Mozilla Firefox
If clearing the browser as explained above did not help, reset Mozilla Firefox:
- Open Mozilla Firefox browser and click the Menu.
- Go to Help and then choose Troubleshooting Information.

- Under Give Firefox a tune up section, click on Refresh Firefox...
- Once the pop-up shows up, confirm the action by pressing on Refresh Firefox.

Delete from Safari
The instructions below will help you to remove Ad-Maven ads entirely. Follow them carefully.
Remove dangerous extensions:
- Open Safari, click Safari in the menu at the top-left of the screen, and select Preferences.
- Go to the Extensions tab, look for any suspicious entries, and click Uninstall to remove them.

Clear history and website data:
- Click Safari in the menu and pick Clear History.
- Set Clear to all history and confirm with Clear History.

Reset Safari:
- Click Safari in the menu and select Preferences > Advanced.
- Enable Show Develop menu in menu bar.
- From the menu bar, click Develop and select Empty Caches.

Delete from macOS
It's uncommon for Ad-Maven to sneak inside Mac OS X; however, if it happened, follow the steps below to remove it.
Remove the unwanted application:
- From the menu bar, select Go > Applications.
- In the Applications folder, look for any suspicious entries, then drag them to Trash (or right-click and pick Move to Trash).

Delete leftover files and folders:
- Select Go > Go to Folder.
- Enter /Library/Application Support and remove any suspicious folders related to the unwanted program.
- Repeat the same check in the /Library/LaunchAgents and /Library/LaunchDaemons folders, deleting any suspicious entries.

- Finally, empty the Trash to permanently remove the leftovers.
Reset Internet Explorer
After Ad-Maven hijack, you should check Internet Explorer and look for unknown extensions. If you find any, remove them.
Remove dangerous add-ons:
- Open Internet Explorer, click on the Gear icon (IE menu) on the top-right corner of the browser
- Pick Manage Add-ons.
- You will see a Manage Add-ons window. Here, look for suspicious plugins. Click on these entries and select Disable.

Change your homepage if it was altered:
- Open IE and click on the Gear icon.
- Select Internet Options.
- In the General tab, delete the Home page address and replace it by your preferred one (for example, Google.com).
- Click Apply and then select OK.

Delete temporary files:
- Press on the Gear icon and select Internet Options.
- Under Browsing history, click Delete...
- Select relevant fields and press Delete.

Reset Internet Explorer:
- Click on Gear icon > Internet options and select Advanced tab.
- Select Reset.
- In the new window, check Delete personal settings and select Reset.

Do not let government spy on you
The government has many issues in regards to tracking users' data and spying on citizens, so you should take this into consideration and learn more about shady information gathering practices.
Avoid any unwanted government tracking or spying by going totally anonymous on the internet.
You can choose a different location when you go online and access any material you want without particular content restrictions. You can easily enjoy internet connection without any risks of being hacked by using VPN.
Control the information that can be accessed by government any other unwanted party and surf online without being spied on. Even if you are not involved in illegal activities or trust your selection of services, platforms, be suspicious for your own security and take precautionary measures by using the VPN service.
Backup files for the later use, in case of the malware attack
Computer users can suffer from data losses due to cyber infections or their own faulty doings.
Ransomware can encrypt and hold files hostage, while unforeseen power cuts might cause a loss of important documents. If you have proper up-to-date backups, you can easily recover after such an incident and get back to work. It is also equally important to update backups on a regular basis so that the newest information remains intact - you can set this process to be performed automatically.
When you have the previous version of every important document or project you can avoid frustration and breakdowns. It comes in handy when malware strikes out of nowhere. Use for the data restoration process.
From our report of Mar 2017 · not reviewed since
Suggestions for Ad-Maven removal
If you are at this part of the article, probably you can no longer stand ads by Ad-Maven.
Cyber security specialists always suggest getting rid of unwanted programs as soon as they show up on the computer. The longer they stay in the system, the more annoying activities they might cause. For instance, install shady third-party tools or programs.
Thus, if you are not willing to see the annoying ads anymore, you should first find the source of their origin. You may first try to remove Ad-Maven using the Add/Remove Programs function, but if the program is not on the list, you will have to track it down automatically. You can use our expert-prepared instructions to help you in the process.
Questions about Ad ads
Can I safely uninstall Ad?
If you did not install Ad yourself and it is not part of your hardware or a program you rely on, yes. Uninstalling an unwanted program does not harm Windows. Before you do, search the exact name and publisher to be sure it is not a driver tool, a printer utility or a game launcher with an odd name.
Then remove it from Settings, Apps, Installed apps. Ignore any offers or warnings in its uninstaller about losing protection or performance. Afterwards check Startup apps and your browsers for leftovers, and restart once to confirm that it does not reinstall itself.
Ad will not uninstall. What can I do?
First restart the PC and try again, because the program may have been running and locked its own files. If the uninstaller is missing or fails, start Windows in Safe Mode, where most third-party programs do not start, and remove Ad from Installed apps there.
If it still refuses, delete its startup entry and its scheduled task, restart, and try once more. A program that actively prevents removal is behaving like malware, so finish with a Microsoft Defender offline scan. Avoid third-party uninstallers offered on search ads; several of them are unwanted programs themselves.
Is uninstalling Ad enough?
Often, but not always. Uninstalling Ad through Settings > Apps > Installed apps removes the main part. Ad-supported programs, however, frequently arrive together with others from the same installer, and some leave a scheduled task or a browser extension behind.
After uninstalling, sort the list of installed apps by date and look at what else appeared that day, check Task Manager > Startup apps, and open the extension page in every browser. A Microsoft Defender full scan at the end catches leftover files.
Did Ad collect my data?
Adware typically collects what it needs to choose ads:
- the sites you visit
- search terms
- approximate location
- browser and system details
Extensions with permission to read and change data on all websites can technically see everything on those pages, including forms. That is a privacy problem rather than proof of theft.
If you typed card details or passwords while it was active, changing the most important passwords is a reasonable precaution. Clearing cookies after removal ends the tracking sessions it may have started.
Can an adware pop-up infect my PC just by appearing?
No. A pop-up, a notification or a new tab is only a web page or a message. It cannot run programs on Windows by itself, provided the browser and Windows are up to date. Infection needs a step from you:
- running a downloaded file
- installing an extension
- giving a stranger remote access
That is why scam pages work so hard to make you click. Close such pages with the tab's X or by closing the browser, not with buttons inside the page, which may start a download.
I let a "support technician" from an ad connect to my PC. What should I do?
Act quickly but calmly. Disconnect the PC from the internet first, so the connection ends. Uninstall the remote access tool they asked you to install and check Installed apps for anything else added during the call.
Run a Microsoft Defender full scan and offline scan. From another device, change your e-mail and banking passwords and sign out of all sessions.
If you paid by card, bank transfer or gift card, contact your bank or the card issuer immediately, and report the scam to the police. Do not answer if they call back.
My scan found nothing, but the ads continue. Why?
Because the source may not be a file a scanner looks for. Browser notifications are a permission stored in the browser, and many adware extensions are not flagged because they come from an official store.
Some ad-supported programs are only reported if you enable detection of potentially unwanted apps. So a clean scan does not mean the job is done. Check each browser's notification permissions and extension list by hand, and turn on Potentially unwanted app blocking in Windows Security before scanning again.
Why is my browser so slow since the ads started?
Each page now does extra work. An adware extension reads the page, decides where to put ads, loads them from ad servers and reports your visit, and that happens on every tab. Ad-supported programs add their own background activity.
Removing the extension or program usually makes the browser fast again at once. If it stays slow, open the browser's own task manager with Shift+Esc in Chrome or Edge and look for extensions using a lot of memory or processor time.
Will Fortect remove Ad?
Fortect scans Windows for malware and unwanted programs and repairs the system files and settings they change, and its free scan shows what it finds on your PC before you decide anything.
For Ad, follow the plan above as well: the browser steps take back permissions and settings that no scanner treats as a threat, and uninstalling the program that brought it removes the source.
Run Microsoft Defender's full scan and, if anything was found, its offline scan as a second opinion. If the symptoms are gone after the plan and both scans are clean, there is nothing more to do.
Sources
- Google Chrome Help: Use notifications to get alerts (no longer online) (read October 6, 2026)
- FTC: How to recognize, remove and avoid malware (read October 6, 2026)
- Microsoft Learn: Microsoft Defender Offline (read October 6, 2026)
- Microsoft Learn: How Microsoft names malware (read October 6, 2026)