ProiCeChoP ads: what it is and how to remove it
Sadly, ProiCeChoP ads belong to the group of unreliable and even insecure commercial offers that you might discover online. What is more, if you started seeing these ads on your browser, you should take care of your computer's security.
Facts checked October 6, 2026. Removal steps tested on Windows 11 (26H2) and checked against Microsoft's and the browser makers' current documentation. Sections marked as our earlier report are the original text: they describe the threat as it was then and have not been reviewed since. The 2026 status, the removal steps and the questions are current.
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ProiCeChoP ads: summary
| Detection names | No Microsoft detection name is known |
|---|---|
| Distribution | Not recorded in the old report |
| Damage | Not recorded in the old report |
| Name | ProiCeChoP ads |
| Type | Ad-supported program |
| Symptoms | An unknown program in Installed apps |
| Removal | Scan the PC with security software to find and remove the malware and anything installed with it. Fortect scans Windows for malware and repairs the system files and settings it damaged. Remove it nowTo use the full-featured product, you have to purchase a license for Fortect. The scan is free. |
Show 4 more facts
| Evidence | 6 write-ups by security sites; details still limited |
|---|---|
| Program | ProiCeChoP ads |
| First seen | 20 March 2017 |
| Facts checked | 6 October 2026 |
Is ProiCeChoP ads dangerous?
From our report of Mar 2017 · not reviewed since
How can I clean my computer from ProiCeChoP virus?
Due to ProiCeChoP redirect tendencies and questionable distribution technique, these ads are not worth trusting.
All inconveniences and interruptions caused by the adware is nothing compared to all possible threats that you might encounter after clicking one of the ads. Thus, if you do not face harmful cyber threats, you should think of adware elimination options. If you trust your computer and investigation skills, you can remove ProiCeChoP from the computer and web browsers manually.
Be careful because if you leave some of the virus-related components, apps or plugins, these ads keep still bothering you. However, if you want to be sure that ProiCeChoP removal is successful and your computer is free from adware, opt for the automatic elimination option. Install anti-malware program, update it and run a system scan.
How ProiCeChoP ads got on your PC
From our report of Mar 2017 · not reviewed since
Should you trust the offers delivered by ProiCeChoP ads?
Sadly, ProiCeChoP ads belong to the group of unreliable and even insecure commercial offers that you might discover online.
What is more, if you started seeing these ads on your browser, you should take care of your computer's security. These ads are delivered by an adware program that often comes inside the PC bundled with freeware and shareware. Having ad-supported program installed on the computer does not lead anywhere good.
ProiCeChoP adware delivers an excessive amount of pop-ups, banners, in-text ads and other types of commercial content. As a result, browsing the web becomes unbearable. These ads may offer you discount coupons, various shopping deals and suggestions to install software. These ads might look interesting and attractive; however, you should avoid clicking them.
To make these offers look appealing, this ad-supported program might track information about the users and deliver ads based on your recent search queries, visited sites, and other similar information. However, ProiCeChoP redirect tendencies are questionable. Instead of entering website where you are supposed to get your discount coupon, you might end up on a malicious website. Scammers and cyber criminals tend to use adware programs for their shady purposes.
The ProiCeChoP virus might deliver third-party advertisements on every website you visit. However, it's not the only unpleasant feature of this application. It might also initiate redirects to the promotional websites or install third-party tools silently. Thus, you might find suspicious toolbars, extensions or plugins installed on your web browser.
These applications might deliver even more aggressive ads or track information about you. In order to avoid these unpleasant issues, you need to remove ProiCeChoP. We highly recommend scanning the computer with because this anti-malware program will eliminate adware program and other potentially unwanted programs that might be residing on your PC as well.

From our report of Mar 2017 · not reviewed since
How can adware get inside the computer without my knowledge?
The adware program which is responsible for generating ProiCeChoP ads spreads in the software bundles.
When downloading new programs from the Internet, you need to check whether you install a single program or a package. The majority of freeware and shareware include additional components attached to the package. In order to see the list of other applications, you need to install new programs under Custom/Advanced settings.
They reveal the all third-party apps that you must opt out and stop from entering the system. Though, if you install new programs under Quick, Recommended or Standard settings, you risk not only to encounter ProiCeChoP hijack but also install other questionable apps, tools or search engines. These settings do not reveal about additional downloads and install them by default.
Thus, if you do not want to spend your free time dealing with adware and browser hijackers, you should get used to installing new programs correctly. However, if you made a mistake and ads by ProiCeChoP keeps disturbing you, you need to put some effort and fix this issue. Now you have to remove adware and be more careful next time!
How to remove ProiCeChoP ads
Uninstall first, then remove what stays behind, so the ads do not come back after a restart.
Step 1: Uninstall ProiCeChoP ads
ProiCeChoP ads is removed like any other program, from the list of installed apps. In Windows 11 that is Settings > Apps > Installed apps, in Windows 10 Settings > Apps > Apps & features, and in both you can also use Control Panel > Programs and Features.
Select ProiCeChoP ads, click Uninstall and follow the uninstaller to the end. Then look at the entries just above and below it when the list is sorted by date: bundled programs install at the same minute.
Full procedure with screenshots: Uninstall a program or app in Windows On uGetFix
Step 2: Remove it from startup
Press Ctrl + Shift + Esc to open Task Manager and select Startup apps (Windows 11) or the Startup tab (Windows 10). Disable entries you do not recognise, especially ones with no publisher or with a name that copies a Windows component.
Right-click an entry and choose Open file location to see where it runs from: programs in
%AppData%or%Temp%deserve a closer look. Some entries are not listed there but in the registry Run keys, which the procedure below shows how to check.Full procedure with screenshots: Stop apps from opening at startup On uGetFix
Step 3: Delete the folders left behind
Uninstalling often leaves the program's folders, and some threats reinstall themselves from them.
Press Windows + R, type
%LocalAppData%and press Enter, then do the same for%AppData%and %ProgramData%, and look for folders named after ProiCeChoP ads, its publisher or created on the day the problem started.Delete those folders, and check
C:\Program FilesandC:\Program Files (x86)too.If Windows says a file is in use, end it in Task Manager or delete the folder after a restart in Safe Mode. The folders are the same in Windows 11 and Windows 10.
Full procedure with screenshots: Remove what malware leaves behind in Windows
Step 4: Reset the browser
A reset removes what the steps above could miss:
- changed start pages
- site permissions
- hidden settings
In Chrome open Settings > Reset settings > Restore settings to their original defaults; in Edge Settings > Reset settings; in Firefox Help > More troubleshooting information > Refresh Firefox.
Tip: Bookmarks and saved passwords stay, while extensions are turned off and the search engine and start page return to the defaults.
Reset every browser on the PC, including Edge, which Windows 11 and Windows 10 always have.

Chrome on Windows 11: Settings > Reset settings. Full procedure with screenshots: Reset a browser and fix a hijacked search engine
Step 5: Scan the PC, then run the offline scan
A scan finds the parts of ProiCeChoP ads that the manual steps cannot see. In Windows Security > Virus & threat protection > Scan options, start a Full scan and quarantine what it reports.
Follow it with Microsoft Defender Antivirus (offline scan) > Scan now, which restarts the PC and checks the disk while Windows and the malware are not running.
It takes about 15 minutes and works the same in Windows 11 and Windows 10. If either scan finds something, run the full scan again after removal until it comes back clean.

Windows 11: Windows Security > Virus & threat protection > Scan options. Full procedure with screenshots: Run a Microsoft Defender Offline scan
Instructions for each browser and system
The detailed steps for every browser and system this guide covers. Open the one you use.
Uninstall from Windows
In order to get rid of ProiCeChoP ads, you need to find and delete adware program that is responsible for delivering them. The instructions below will guide you through this procedure. However, do not forget to look for other potentially unwanted programs installed on your PC and web browsers.
Uninstall from Windows 10/8:
- Type Control Panel into the Windows search box and open the result.
- Under Programs, select Uninstall a program.

Uninstall from Windows 7/XP:
- Click on Windows Start > Control Panel (Windows XP users should click on Add/Remove Programs).
- In Control Panel, select Programs > Uninstall a program.

Remove the unwanted program:
- In the Programs and Features window, look for any recently installed suspicious entries, select them, and click Uninstall.
- If User Account Control appears, click Yes to confirm, then complete the removal.

Remove from Google Chrome
ProiCeChoP ads might be triggered by one of the extensions or plugins that might have been secretly installed on your browser. Though, look for suspicious entries and uninstall them.
Delete malicious extensions from Google Chrome:
- Open Google Chrome, click on the Menu (three vertical dots at the top-right corner) and select More tools > Extensions.
- In the newly opened window, you will see all the installed extensions. Uninstall all suspicious extensions related to the unwanted program by clicking Remove.

Clear cache and web data from Chrome:
- Click on Menu and pick Settings.
- Under Privacy and security, select Clear browsing data.
- Select Browsing history, Cookies and other site data, as well as Cached images and files.
- Click Clear data.

Change your homepage:
- Click menu and choose Settings.
- Look for a suspicious site in the On startup section.
- Click on Open a specific or set of pages and click on three dots to find the Remove option.
Reset Google Chrome:
If the previous methods did not help you, reset Google Chrome to eliminate all the unwanted components:
- Click on Menu and select Settings.
- In the Settings, scroll down and click Advanced.
- Scroll down and locate Reset and clean up section.
- Now click Restore settings to their original defaults.
- Confirm with Reset settings.

Remove from Microsoft Edge
After ProiCeChoP hijack, Microsoft Edge might be affected as well. Follow these steps to remove suspicious extensions and fix the browser:
Delete unwanted extensions from MS Edge:
- Select Menu (three horizontal dots at the top-right of the browser window) and pick Extensions.
- From the list, pick the extension and click on the Gear icon.
- Click Remove.

Clear cookies and other browser data:
- Click on the Menu (three horizontal dots at the top-right of the browser window) and select Settings > Privacy, search, and services..
- Under Clear browsing data, pick Choose what to clear.
- Select Cookies and other site data and Cached images and files. (apart from passwords, although you might want to include Media licenses as well, if applicable) and click on Clear.

Restore new tab and homepage settings:
- Click the menu icon and choose Settings.
- Then find On startup section.
- Click Remove next to any suspicious startup page.
Reset MS Edge if the above steps did not work:
- Press on Ctrl + Shift + Esc to open Task Manager.
- Click on More details arrow at the bottom of the window.
- Select Details tab.
- Now scroll down and locate every entry with Microsoft Edge name in it. Right-click on each of them and select End Task to stop MS Edge from running.

Delete extensions from MS Edge (Chromium):
- Open Edge and click select Settings > Extensions.
- Delete unwanted extensions by clicking Remove.

Clear cache and site data:
- Click on Menu and go to Settings.
- Select Privacy, search and services.
- Under Clear browsing data, pick Choose what to clear.
- Under Time range, pick All time.
- Select Clear now.

Reset Chromium-based MS Edge:
- Click on Menu and select Settings.
- On the left side, pick Reset settings.
- Select Restore settings to their default values.
- Confirm with Reset.
- This will disable extensions and reset startup pages but will not delete bookmarks, saved passwords, or browsing history.

Remove from Mozilla Firefox (FF)
Check the list of extensions in Mozilla Firefox. If you find some unknown entries, uninstall them without consideration. They might be related to ProiCeChoP adware or might cause other problems.
Remove dangerous extensions:
- Open Mozilla Firefox browser and click on the Menu (three horizontal lines at the top-right of the window).
- Select Add-ons.
- In here, select the unwanted extension and click Remove.

Reset the homepage:
- Click three horizontal lines at the top right corner to open the menu.
- Choose Settings.
- Under Home, set your preferred homepage and new tab settings.
Clear cookies and site data:
- Click Menu and pick Settings.
- Go to Privacy & Security section.
- Scroll down to locate Cookies and Site Data.
- Click on Clear Data...
- Select Cookies and Site Data and Temporary cached files and pages, then click Clear.

Reset Mozilla Firefox
If clearing the browser as explained above did not help, reset Mozilla Firefox:
- Open Mozilla Firefox browser and click the Menu.
- Go to Help and then choose Troubleshooting Information.

- Under Give Firefox a tune up section, click on Refresh Firefox...
- Once the pop-up shows up, confirm the action by pressing on Refresh Firefox.

Delete from Safari
Remove dangerous extensions:
- Open Safari, click Safari in the menu at the top-left of the screen, and select Preferences.
- Go to the Extensions tab, look for any suspicious entries, and click Uninstall to remove them.

Clear history and website data:
- Click Safari in the menu and pick Clear History.
- Set Clear to all history and confirm with Clear History.

Reset Safari:
- Click Safari in the menu and select Preferences > Advanced.
- Enable Show Develop menu in menu bar.
- From the menu bar, click Develop and select Empty Caches.

Delete from macOS
Remove the unwanted application:
- From the menu bar, select Go > Applications.
- In the Applications folder, look for any suspicious entries, then drag them to Trash (or right-click and pick Move to Trash).

Delete leftover files and folders:
- Select Go > Go to Folder.
- Enter /Library/Application Support and remove any suspicious folders related to the unwanted program.
- Repeat the same check in the /Library/LaunchAgents and /Library/LaunchDaemons folders, deleting any suspicious entries.

- Finally, empty the Trash to permanently remove the leftovers.
Reset Internet Explorer
ProiCeChoP virus might have installed various third-party add-ons on Internet Explorer. Though, you need to uninstall them. The steps below will show you how to do it.
Remove dangerous add-ons:
- Open Internet Explorer, click on the Gear icon (IE menu) on the top-right corner of the browser
- Pick Manage Add-ons.
- You will see a Manage Add-ons window. Here, look for suspicious plugins. Click on these entries and select Disable.

Change your homepage if it was altered:
- Open IE and click on the Gear icon.
- Select Internet Options.
- In the General tab, delete the Home page address and replace it by your preferred one (for example, Google.com).
- Click Apply and then select OK.

Delete temporary files:
- Press on the Gear icon and select Internet Options.
- Under Browsing history, click Delete...
- Select relevant fields and press Delete.

Reset Internet Explorer:
- Click on Gear icon > Internet options and select Advanced tab.
- Select Reset.
- In the new window, check Delete personal settings and select Reset.

Access your website securely from any location
When you work on the domain, site, blog, or different project that requires constant management, content creation, or coding, you may need to connect to the server and content management service more often. The best solution for creating a tighter network could be a dedicated/fixed IP address.
If you make your IP address static and set to your device, you can connect to the CMS from any location and do not create any additional issues for the server or network manager that needs to monitor connections and activities. VPN software providers like can help you with such settings and offer the option to control the online reputation and manage projects easily from any part of the world.
Recover files after data-affecting malware attacks
While much of the data can be accidentally deleted due to various reasons, malware is one of the main culprits that can cause loss of pictures, documents, videos, and other important files.
More serious malware infections lead to significant data loss when your documents, system files, and images get encrypted. In particular, ransomware is is a type of malware that focuses on such functions, so your files become useless without an ability to access them.
Even though there is little to no possibility to recover after file-locking threats, some applications have features for data recovery in the system. In some cases, can also help to recover at least some portion of your data after data-locking virus infection or general cyber infection.
Questions about ProiCeChoP ads
Is ProiCeChoP ads a virus?
Most programs that appear the way ProiCeChoP ads did are not viruses in the strict sense. They are potentially unwanted programs:
- real software that arrives bundled with other downloads and then shows offers
- changes browser settings
- starts with Windows
Some are harmless, some are annoying and a few carry adware. What makes it worth removing is that you did not choose it.
Uninstall it from Installed apps and check the startup list and the browsers for anything added the same day. If it refuses to uninstall or returns after a restart, treat it as more serious and run a Microsoft Defender offline scan.
ProiCeChoP ads came back after I uninstalled it. Why?
Something else is reinstalling it. Common causes are a second program from the same publisher, a scheduled task that downloads it again, or a browser extension that keeps prompting for it. Sort Installed apps by install date and uninstall each entry from the same day that you did not choose.
Then open Task Scheduler and look in the Task Scheduler Library for tasks with updater-style names that you do not recognise. Check Startup apps in Task Manager too. If ProiCeChoP ads still returns, start Windows in Safe Mode, uninstall it there and run a Microsoft Defender offline scan, which looks for loaders that ordinary scans can miss.
ProiCeChoP ads has no uninstaller. What now?
Some adware does not register itself properly, or its uninstaller only opens a web page. First try Settings > Apps > Installed apps and the older Control Panel > Programs and Features; one may list it when the other does not.
If neither works, disable its entry in Task Manager > Startup apps, restart, and run a Microsoft Defender full scan and offline scan, which remove known adware files. Then, if anything is left, delete the folder it ran from, which you can find by right-clicking the process in Task Manager and choosing Open file location.
Why didn't my antivirus catch ProiCeChoP ads?
Many security products do not block adware or notification sites by default, because users often agreed to them, even through a misleading prompt. Notification spam installs nothing at all, so there is no file to detect.
In Windows 11 you can make Microsoft Defender block potentially unwanted apps: open Windows Security > App & browser control > Reputation-based protection settings and turn on Potentially unwanted app blocking. If notifications caused the pop-ups, no scanner will report them; the fix is in the browser's site settings.
I clicked on one of the ads. Am I infected?
Probably not. Clicking an ad usually only opens a page, and a page cannot install programs on an up-to-date Windows PC without your help.
You are at risk only if you then downloaded and ran a file, allowed notifications, entered card or login details, or called a phone number shown on the page. Delete any download and run a full and offline scan.
Change passwords you typed, from a clean device. Call your bank if you gave card details. If you called a number or allowed remote access, see the next question.
Can adware slow down my PC?
Yes. Adware runs in the background, loads ad scripts, opens extra tabs and contacts its servers, all of which use processor time, memory and bandwidth. Ad-heavy extensions also slow down every page, because they inspect and change it before you see it.
The effect is strongest on older PCs and when several adware programs arrived together. After removal, restart the PC and check Task Manager for anything still using a lot of resources that you do not recognise. Speed usually returns to normal once the ads stop.
Does adware steal passwords?
Ordinary adware is built to show ads, not to steal logins, and most of it never touches saved passwords. The line is blurry, though. Extensions that can read every page could capture what you type, and adware ads sometimes lead to phishing pages that ask for passwords directly.
If you entered credentials on a page reached through an ad, change that password from a clean device and turn on two-step verification. Otherwise, removing ad-supported program and clearing cookies is usually enough.
An ad showed a phone number and I called it. What now?
The number belongs to scammers, not to Microsoft or an antivirus company. If you only talked, hang up and do not call back. If you let them connect to the PC, disconnect it from the internet, uninstall the remote access program they used, such as AnyDesk, TeamViewer, ScreenConnect or UltraViewer, and run a full and offline scan.
If you paid or gave bank details, call your bank at once on the number printed on your card. Change any passwords you typed while they were connected, and report the call.
Will Fortect remove ProiCeChoP ads?
Fortect scans Windows for malware and unwanted programs and repairs the system files and settings they change, and its free scan shows what it finds on your PC before you decide anything.
For ProiCeChoP ads, follow the plan above as well: the browser steps take back permissions and settings that no scanner treats as a threat, and uninstalling the program that brought it removes the source.
Run Microsoft Defender's full scan and, if anything was found, its offline scan as a second opinion. If the symptoms are gone after the plan and both scans are clean, there is nothing more to do.
Sources
- TechCrunch: Are Bots Hijacking Your Marketing Budget? (read October 6, 2026)
- Phoenix TS: How to Identify and Prevent PUPS and Portable Apps (read October 6, 2026)
- Google Chrome Help: Use notifications to get alerts (no longer online) (read October 6, 2026)
- FTC: How to recognize, remove and avoid malware (read October 6, 2026)
- Microsoft Learn: Microsoft Defender Offline (read October 6, 2026)