This was done due to the new cookie law, which says that websites from United Kingdom can use only the cookies with informed consent for their visitors. It does follow the guidance, which is given by the information Commissioner, who said: “Implied consent has always been a reasonable proposition in the context of data protection law and privacy regulation, and it remains so in the context of storage of information or access to information using cookies and similar devices.”
The problem is that this law doesn’t provide the right information, and Information Commissioners Officers (ICO’s) attitude towards this law. There will be no automatic enforcement actions taken against the people not complying with this law, but are trying to get there. However, if there will be someone wilfully misleading people – the necessary steps will be taken to ensure that they do comply with this law. Until now, it is enough only to inform the ICO that you will be doing something. It is clear that most od the sites won’t comply with this new rule in time, so that’s why “working to achieve compliance” will work at this time.