Opera presents quick access to FB Messenger, WhatsApp and Telegram

The new image of Opera 45 browser intrigues not only its long-time users but may attract new ones. At least, this is the main purpose of a recently released update to Opera design. The search engine, which has been developed by the Norwegian company and sold to Chinese JV nHorizon last year^[1], aspires to become one of the top browser able to compete with such search engines as Chrome or Internet Explorer. What can you expect from the new Opera browser?

Opera Software Ltd has launched the new version of Opera search engine which now contains quick access links to Facebook Messenger, WhatsApp and Telegram^[2]. Users of this browsing tool will bother with additional clicks no more. The company did not miss a chance to promote the new improvement by defining the new Opera browser as “reborn.” Users can explore a bigger choice of emoticons and new themes as well.

Though the new features attract the attention of the virtual community, they are not sufficient in winning over a significant share of Chrome or Safari browser users. This update reflects the company’s strong determination to fortify its position and occupy a leading position in the cyber market. In order to do that, the company diverted its attention to the Africa, which has a huge potential of new users. Due to the fact that recently the browser has celebrated its 100 000 African internet users, Opera Software Ltd is willing to invest in the biggest and rapidly evolving three regions, South Africa, Nigeria, and Kenya. The company controls between 40% to 60% of the online population and expects to make the browser to be an initial gateway to expanding consumption in the region.

Such aspiration might be commendable, but the developers have to deal with the same dilemma as others browser companies – cyber security – if they expect Opera to become a powerful competitor. While previously mentioned Chrome, Safari, or Internet Explorer also have to continuously improve their security means, Opera also remains vulnerable to hacker assaults and phishing attacks^[3]. If the company finds a way how to offer ultimate protection for users from malware attacks, then the chances of Opera to become a top browser will multiple.