SurfMate ads: what it is and how to remove it

SurfMate ads is the application causing continuous redirects and unwanted material delivery on the screen. If you are searching for a way to boost up your shopping rate, the virus is surely not the app to be trusted.

Facts checked October 7, 2026. Removal steps tested on Windows 11 (26H2) and checked against Microsoft's and the browser makers' current documentation. Sections marked as our earlier report are the original text: they describe the threat as it was then and have not been reviewed since. The 2026 status, the removal steps and the questions are current.

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SurfMate ads: surf mate
SurfMate ads as our 2017 report showed it.

SurfMate ads: summary

NameSurfMate ads
TypeAdware
CategoryPotentially unwanted program
IssuesThe system gets slower, pop-ups, banners, and other advertisements appear on the screen continuously. Data tracking is one of the features that advertising sites rely on
Detection namesNo Microsoft detection name is known
DistributionNot recorded in the old report
Removal

Scan the PC with security software to find and remove the malware and anything installed with it. Fortect scans Windows for malware and repairs the system files and settings it damaged.

Remove it nowTo use the full-featured product, you have to purchase a license for Fortect. The scan is free.
Show 6 more facts
DamageNot recorded in the old report
SymptomsAn unknown program in Installed apps
Evidence6 write-ups by security sites; details still limited
ProgramSurfMate ads
First seen9 January 2017
Facts checked7 October 2026

Is SurfMate ads dangerous?

From our report of Jan 2017 · not reviewed since

SurfMate notifications is the result of adware infection

SurfMate ads is the application causing continuous redirects and unwanted material delivery on the screen.

If you are searching for a way to boost up your shopping rate, the virus is surely not the app to be trusted. It is none other than an adware-type program that is oriented to Mac OS users.

In other words, this PUP is likely to hijack the latter sooner than Windows OS users. Nonetheless, it does not mean that you should let your guard down. When this adware settles on the computer, your browser's performance greatly deteriorates.

First of all, it is likely to append its sponsored extensions. They are promoted as tools to enhance your browsing and shopping experience. Though there are extensions that supposedly save your money , we do not recommend using them. It is often the case, that similar programs and extensions collect quite much personal information in order to deliver the most relevant offers.

Therefore, not all of them ensure the high-class protection of such important data. On the other hand, the disclosure of Web of Trust user data selling case reminds us to remain critical while browsing . Proceed to SurfMate removal and get acquainted with the prevention tips.

After taking a look at the front page of this application, it becomes evident that the application is mainly targeting the female population as it provides an ability to find discount codes and suitable offers faster.

It claims to deliver only targeted SurfMate ads and ensures that users will not go into any trouble during the installation. This adware application has an identical design to several other applications, such as ShoppyTool, etc.

However, the number of identical applications with slightly altered titles suggests that the owner attempts to fill the market with their applications. In fact, these programs might fail to meet users' expectations. They are more inclined on collecting users' data rather than providing relevant information.

Popping ads in the middle of a video or other attention-attracting activity is surely a disturbing phenomenon. However, their annoying behavior is nothing compared to where they can misguide to. Due to the SurfMate redirect, you might find yourself in the domains crammed with questionable content.

It might harbor quite bothersome malware. In order to reduce the risk of endangering your computer to external threats, you should remove the PUP fully. , , and other anti-malware tools come in handy.

SurfMate ads: surf mate
SurfMate ads in our 2017 report.

From our report of Jan 2017 · not reviewed since

More from our earlier report on SurfMate ads

  • Machine gets affected significantly, so the best tip for the recovery is to run and find virus damage

How SurfMate ads got on your PC

From our report of Jan 2017 · not reviewed since

You may have installed the application deliberately via its official website.

Alternatively, the PUP might have slithered into the device via the "bundling" technique. Specifically, it travels as an additional application to popular freeware.

Users rarely glance at the installation wizard and, consequently, they fail to notice add-ons. Likewise, the hijack occurs. If you intend to prevent such infiltration, opt for "Custom" settings.

Unmark unwanted applications and only then proceed with the installation wizard. Taking into account the rise of various viruses and online scams , IT experts and online activists have been making up techniques to ensure better online security and users' privacy . However, the efforts and cautiousness of each individual play a significant role.

How to remove SurfMate ads

Uninstall first, then remove what stays behind, so the ads do not come back after a restart.

  1. Step 1: Uninstall SurfMate ads

    Open Settings > Apps > Installed apps in Windows 11, or Settings > Apps > Apps & features in Windows 10. Sort the list by install date and find SurfMate ads, then choose Uninstall from the three-dot menu next to it (in Windows 10, click the entry and then Uninstall).

    Remove anything else installed on the same day that you do not recognise, because such programs usually arrive together in one installer. If the uninstaller opens a browser page with an offer or a survey, close it: the program is removed either way.

    Full procedure with screenshots: Uninstall a program or app in Windows On uGetFix

  2. Step 2: Remove it from startup

    Whatever SurfMate ads installed usually starts with Windows. Open Task Manager with Ctrl + Shift + Esc, go to Startup apps in Windows 11 or the Startup tab in Windows 10, and disable what you do not know, starting with entries that have an empty Publisher column.

    Open file location on the right-click menu shows the file, which helps you decide and tells you what to delete later. Disabling is safe: if something you need stops working, switch it back on.

    Full procedure with screenshots: Stop apps from opening at startup On uGetFix

  3. Step 3: Delete the folders left behind

    What the uninstaller leaves behind is usually in the user folders. Open File Explorer, switch on View > Show > Hidden items (in Windows 10 View > Hidden items), and go through %LocalAppData%, %AppData%, %ProgramData% and the two Program Files folders.

    Sort by Date modified and delete folders that appeared together with the problem and belong to no program you use. Folders with random names that hold .exe, .dll, .js or .ps1 files are the strongest sign.

    Full procedure with screenshots: Remove what malware leaves behind in Windows

  4. Step 4: Reset the browser

    Finish the browser part with a reset, which puts the search engine, start page, new tab page and site permissions back to their defaults and switches extensions off. Chrome: Settings > Reset settings > Restore settings to their original defaults.

    Edge: Settings > Reset settings. Firefox: Help > More troubleshooting information > Refresh Firefox, which also removes its extensions. Your bookmarks and saved passwords are kept, and the menus are the same on Windows 11 and Windows 10.

    Chrome Settings page with the Reset settings section open
    Chrome on Windows 11: Settings > Reset settings.

    Full procedure with screenshots: Reset a browser and fix a hijacked search engine

  5. Step 5: Scan the PC, then run the offline scan

    Open Windows Security > Virus & threat protection > Scan options, run a Full scan and remove everything it finds. Then select Microsoft Defender Antivirus (offline scan) and click Scan now: the PC restarts and scans before Windows loads, which finds files that hide while Windows runs.

    Save your work first, because the offline scan takes about 15 minutes. Both scans are built into Windows 11 and Windows 10, and a second scanner from another vendor is a useful extra opinion.

    Windows Security Scan options with Microsoft Defender Antivirus offline scan selected
    Windows 11: Windows Security > Virus & threat protection > Scan options.

    Full procedure with screenshots: Run a Microsoft Defender Offline scan

Instructions for each browser and system

The detailed steps for every browser and system this guide covers. Open the one you use.

Uninstall from Windows

Uninstall from Windows 10/8:

  1. Type Control Panel into the Windows search box and open the result.
  2. Under Programs, select Uninstall a program.Uninstall from Windows 10/8

Uninstall from Windows 7/XP:

  1. Click on Windows Start > Control Panel (Windows XP users should click on Add/Remove Programs).
  2. In Control Panel, select Programs > Uninstall a program.Uninstall from Windows 7/XP

Remove the unwanted program:

  1. In the Programs and Features window, look for any recently installed suspicious entries, select them, and click Uninstall.
  2. If User Account Control appears, click Yes to confirm, then complete the removal.Uninstall the unwanted program from Windows
Remove from Google Chrome

Delete malicious extensions from Google Chrome:

  1. Open Google Chrome, click on the Menu (three vertical dots at the top-right corner) and select More tools > Extensions.
  2. In the newly opened window, you will see all the installed extensions. Uninstall all suspicious extensions related to the unwanted program by clicking Remove.Remove extensions from Chrome

Clear cache and web data from Chrome:

  1. Click on Menu and pick Settings.
  2. Under Privacy and security, select Clear browsing data.
  3. Select Browsing history, Cookies and other site data, as well as Cached images and files.
  4. Click Clear data.Clear cache and web data from Chrome

Change your homepage:

  1. Click menu and choose Settings.
  2. Look for a suspicious site in the On startup section.
  3. Click on Open a specific or set of pages and click on three dots to find the Remove option.

Reset Google Chrome:

If the previous methods did not help you, reset Google Chrome to eliminate all the unwanted components:

  1. Click on Menu and select Settings.
  2. In the Settings, scroll down and click Advanced.
  3. Scroll down and locate Reset and clean up section.
  4. Now click Restore settings to their original defaults.
  5. Confirm with Reset settings.Reset Chrome 2
Remove from Microsoft Edge

Delete unwanted extensions from MS Edge:

  1. Select Menu (three horizontal dots at the top-right of the browser window) and pick Extensions.
  2. From the list, pick the extension and click on the Gear icon.
  3. Click Remove.Remove extensions from Edge

Clear cookies and other browser data:

  1. Click on the Menu (three horizontal dots at the top-right of the browser window) and select Settings > Privacy, search, and services..
  2. Under Clear browsing data, pick Choose what to clear.
  3. Select Cookies and other site data and Cached images and files. (apart from passwords, although you might want to include Media licenses as well, if applicable) and click on Clear.Clear Edge browsing data

Restore new tab and homepage settings:

  1. Click the menu icon and choose Settings.
  2. Then find On startup section.
  3. Click Remove next to any suspicious startup page.

Reset MS Edge if the above steps did not work:

  1. Press on Ctrl + Shift + Esc to open Task Manager.
  2. Click on More details arrow at the bottom of the window.
  3. Select Details tab.
  4. Now scroll down and locate every entry with Microsoft Edge name in it. Right-click on each of them and select End Task to stop MS Edge from running.Reset MS Edge
Instructions for Chromium-based Edge

Delete extensions from MS Edge (Chromium):

  1. Open Edge and click select Settings > Extensions.
  2. Delete unwanted extensions by clicking Remove.Remove extensions from Chromium Edge

Clear cache and site data:

  1. Click on Menu and go to Settings.
  2. Select Privacy, search and services.
  3. Under Clear browsing data, pick Choose what to clear.
  4. Under Time range, pick All time.
  5. Select Clear now.Clear browser data from Chroum Edge

Reset Chromium-based MS Edge:

  1. Click on Menu and select Settings.
  2. On the left side, pick Reset settings.
  3. Select Restore settings to their default values.
  4. Confirm with Reset.
  5. This will disable extensions and reset startup pages but will not delete bookmarks, saved passwords, or browsing history.Reset Chromium Edge
Remove from Mozilla Firefox (FF)

Remove dangerous extensions:

  1. Open Mozilla Firefox browser and click on the Menu (three horizontal lines at the top-right of the window).
  2. Select Add-ons.
  3. In here, select the unwanted extension and click Remove.Remove extensions from Firefox

Reset the homepage:

  1. Click three horizontal lines at the top right corner to open the menu.
  2. Choose Settings.
  3. Under Home, set your preferred homepage and new tab settings.

Clear cookies and site data:

  1. Click Menu and pick Settings.
  2. Go to Privacy & Security section.
  3. Scroll down to locate Cookies and Site Data.
  4. Click on Clear Data...
  5. Select Cookies and Site Data and Temporary cached files and pages, then click Clear.Clear cookies and site data from Firefox

Reset Mozilla Firefox

If clearing the browser as explained above did not help, reset Mozilla Firefox:

  1. Open Mozilla Firefox browser and click the Menu.
  2. Go to Help and then choose Troubleshooting Information.Reset Firefox 1
  3. Under Give Firefox a tune up section, click on Refresh Firefox...
  4. Once the pop-up shows up, confirm the action by pressing on Refresh Firefox.Reset Firefox 2
Delete from Safari

Remove dangerous extensions:

  1. Open Safari, click Safari in the menu at the top-left of the screen, and select Preferences.
  2. Go to the Extensions tab, look for any suspicious entries, and click Uninstall to remove them.Remove extensions from Safari

Clear history and website data:

  1. Click Safari in the menu and pick Clear History.
  2. Set Clear to all history and confirm with Clear History.Clear history from Safari

Reset Safari:

  1. Click Safari in the menu and select Preferences > Advanced.
  2. Enable Show Develop menu in menu bar.
  3. From the menu bar, click Develop and select Empty Caches.Reset Safari
Delete from macOS

Remove the unwanted application:

  1. From the menu bar, select Go > Applications.
  2. In the Applications folder, look for any suspicious entries, then drag them to Trash (or right-click and pick Move to Trash).Uninstall from Mac

Delete leftover files and folders:

  1. Select Go > Go to Folder.
  2. Enter /Library/Application Support and remove any suspicious folders related to the unwanted program.
  3. Repeat the same check in the /Library/LaunchAgents and /Library/LaunchDaemons folders, deleting any suspicious entries.Delete leftover files from Mac
  4. Finally, empty the Trash to permanently remove the leftovers.

Stream videos without limitations, no matter where you are

There are multiple parties that could find out almost anything about you by checking your online activity.

While this is highly unlikely, advertisers and tech companies are constantly tracking you online. The first step to privacy should be a secure browser that focuses on tracker reduction to a minimum.

Even if you employ a secure browser, you will not be able to access websites that are restricted due to local government laws or other reasons. In other words, you may not be able to stream Disney+ or US-based Netflix in some countries. To bypass these restrictions, you can employ a powerful VPN, which provides dedicated servers for torrenting and streaming, not slowing you down in the process.

Data backups are important - recover your lost files

Ransomware is one of the biggest threats to personal data.

Once it is executed on a machine, it launches a sophisticated encryption algorithm that locks all your files, although it does not destroy them. The most common misconception is that anti-malware software can return files to their previous states. This is not true, however, and data remains locked after the malicious payload is deleted.

While regular data backups are the only secure method to recover your files after a ransomware attack, tools such as can also be effective and restore at least some of your lost data.

From our report of Jan 2017 · not reviewed since

SurfMate elimination tips and instructions

Update it and run the scan.

To your surprise, you will find it useful when confronting more elaborate virtual threats. If you are used to dealing with computer infections manually, remove the SurfMate virus using the below-indicated instructions. Taking a look at the privacy policy and users' reviews is a useful habit that helps you avoid troublesome computer pests.

Questions about SurfMate ads

What is SurfMate ads and why is it on my PC?

SurfMate ads is a program that was installed on the PC, most likely together with something else you downloaded. Free software sites and many installers add extra programs on setup pages with pre-ticked boxes, so the extra install looks like your choice even though nobody read the page.

Check the install date in Settings, Apps, Installed apps: the program you installed that day is the probable carrier. If you do not need SurfMate ads, uninstall it. If it belongs to your hardware or to a program you use, search its exact name and publisher first, because drivers and their tools can have unfamiliar names.

SurfMate ads came back after I uninstalled it. Why?

Something else is reinstalling it. Common causes are a second program from the same publisher, a scheduled task that downloads it again, or a browser extension that keeps prompting for it. Sort Installed apps by install date and uninstall each entry from the same day that you did not choose.

Then open Task Scheduler and look in the Task Scheduler Library for tasks with updater-style names that you do not recognise. Check Startup apps in Task Manager too. If SurfMate ads still returns, start Windows in Safe Mode, uninstall it there and run a Microsoft Defender offline scan, which looks for loaders that ordinary scans can miss.

Is uninstalling SurfMate ads enough?

Often, but not always. Uninstalling SurfMate ads through Settings > Apps > Installed apps removes the main part. Ad-supported programs, however, frequently arrive together with others from the same installer, and some leave a scheduled task or a browser extension behind.

After uninstalling, sort the list of installed apps by date and look at what else appeared that day, check Task Manager > Startup apps, and open the extension page in every browser. A Microsoft Defender full scan at the end catches leftover files.

Why is my browser so slow since the ads started?

Each page now does extra work. An adware extension reads the page, decides where to put ads, loads them from ad servers and reports your visit, and that happens on every tab. Ad-supported programs add their own background activity.

Removing the extension or program usually makes the browser fast again at once. If it stays slow, open the browser's own task manager with Shift+Esc in Chrome or Edge and look for extensions using a lot of memory or processor time.

I let a "support technician" from an ad connect to my PC. What should I do?

Act quickly but calmly. Disconnect the PC from the internet first, so the connection ends. Uninstall the remote access tool they asked you to install and check Installed apps for anything else added during the call.

Run a Microsoft Defender full scan and offline scan. From another device, change your e-mail and banking passwords and sign out of all sessions.

If you paid by card, bank transfer or gift card, contact your bank or the card issuer immediately, and report the scam to the police. Do not answer if they call back.

Can an adware pop-up infect my PC just by appearing?

No. A pop-up, a notification or a new tab is only a web page or a message. It cannot run programs on Windows by itself, provided the browser and Windows are up to date. Infection needs a step from you:

  • running a downloaded file
  • installing an extension
  • giving a stranger remote access

That is why scam pages work so hard to make you click. Close such pages with the tab's X or by closing the browser, not with buttons inside the page, which may start a download.

Did SurfMate ads collect my data?

Adware typically collects what it needs to choose ads:

  • the sites you visit
  • search terms
  • approximate location
  • browser and system details

Extensions with permission to read and change data on all websites can technically see everything on those pages, including forms. That is a privacy problem rather than proof of theft.

If you typed card details or passwords while it was active, changing the most important passwords is a reasonable precaution. Clearing cookies after removal ends the tracking sessions it may have started.

My scan found nothing, but the ads continue. Why?

Because the source may not be a file a scanner looks for. Browser notifications are a permission stored in the browser, and many adware extensions are not flagged because they come from an official store.

Some ad-supported programs are only reported if you enable detection of potentially unwanted apps. So a clean scan does not mean the job is done. Check each browser's notification permissions and extension list by hand, and turn on Potentially unwanted app blocking in Windows Security before scanning again.

Will Fortect remove SurfMate ads?

Fortect scans Windows for malware and unwanted programs and repairs the system files and settings they change, and its free scan shows what it finds on your PC before you decide anything.

For SurfMate ads, follow the plan above as well: the browser steps take back permissions and settings that no scanner treats as a threat, and uninstalling the program that brought it removes the source.

Run Microsoft Defender's full scan and, if anything was found, its offline scan as a second opinion. If the symptoms are gone after the plan and both scans are clean, there is nothing more to do.

Sources

  1. Entrepreneur: Biz Stone Wants to Make the Internet a More Trustworthy Place (read October 7, 2026)
  2. Google Chrome Help: Use notifications to get alerts (no longer online) (read October 7, 2026)
  3. FTC: How to recognize, remove and avoid malware (read October 7, 2026)
  4. Microsoft Learn: Microsoft Defender Offline (read October 7, 2026)
  5. Microsoft Learn: How Microsoft names malware (read October 7, 2026)

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