AdChoices. How to remove? (Uninstall guide)

AdChoices is also known as Ad Choices, AdChoices ads, ads by AdChoices | Type: Adware
Severity scale:  

What is AdChoices?

AdChoices (can also be found as AdChoices virus) is a very questionable program, which has been included to 'adware' or a 'potentially unwanted program' category. The main reason why we say so is that it has the ability to display an enormous amount of commercial pop-up ads every time people start their browsing. Beware that these messages mostly appear on the right side of the desktop and report about such tricky things as discounts, price comparisons, deals, sales, coupons and other tricky things. They should show up only when people decide to visit Youtube, Facebook, and other web sites, but you may also notice them as soon as you open your web browser and sometimes even when you keep it closed. Besides, just like any other adware-type program, AdChoices may infiltrate your PC system without a proper permission asked. It does that with a help of freeware.In order to avoid that, you should start monitoring installation of the freeware. More tips on how can you avoid AdChoices virus can be found in next paragraph.

To sum up, no matter that this program is not a virus, it may cause lots of inconveniences on your computer. No matter that it should inform you about various commercial deals, such as coupons, discounts, price comparisons and similar things, it may start causing serious havoc. Besides, noone can guarantee that they won't force you to visit an insecure website that is used for spreading other adwares, potentially unwanted programs, and even viruses. That's why we recommend being very careful when having AdChoices installed on the system. If you want to get rid of its ads, you should eliminate this program from your computer.

AdChoices ads


AdChoices starts showing its ads as soon as it enters its target PC. In most of the cases, users unintentionally agree to install this adware-type program on their computers when they download freeware or shareware. Besides, according to victims, Incredibar and Babylon may also be a cause of AdChoices redirects and other issues that are initiated by this application. If you want to prevent the appearance of this or any other adware, don't forget to keep an eye on the installation process of the freeware. You should choose only a Custom or Advanced installation method and then carefully follow every installation step in order to get ability to see 'optional components' that may be offered to you along the way. After doing so, you should uncheck all unfamiliar check marks that are usually pre-checked by the developer of the freeware. If AdChoices hijacker gets inside the system, this program may start initiating serious havoc there. Beware that its ads may redirect you to unsafe websites that distribute not only promoted products but malware as well. That's why we don't recommend leaving AdChoices on your computer.


In order to remove AdChoices ads, you should scan your PC with updated anti-spyware at first. In addition, check the manual removal guide and get rid of this adware-type application for good.


Question. Surprisingly this morning I've found all my web browsers full of AdChoice ads. I assume I've run into adware infection somehow and now need help since those ads are driving my crazy. Searching for help, I got nothing very helpful, except several YouTube videos on how to remove AdChoices virus but none of them has helped. Could you please help?

Answer. Yes, apparently, if you have found ads labeled something like 'Ads by AdChoices' during browsing, then there is no doubt that you have installed an adware on your machine. As you've just said, Internet is full of vague instructions on how to get rid of adware infections that usually do not help.Therefore, we advise you to follow manual removal guide submitted by 2-spyware security experts. Nevertheless, we highly recommend you to remove AdChoices virus using a reputable anti-spyware (you can find recommended programs down below) because this way you will ensure its full removal as well as removal of other potentially unwanted programs, malware, file leftovers, and so on. Good luck!

Question. I also have these AdChoices ads which infected my Firefox web browser. I updated everything possible, installed several Malware Removal programs and they did not find any of these AdChoices. What else can I do to get rid of this irritating app?

Answer. It's a pity to hear that your web browser has been infected with AdChoices adware. It's a really nasty application that may absolutely ruin web browsing experience. You've mentioned that you've tried several Malware Removal programs and they did not help. Interesting. Most probably you've come into unreliable tools which are not updating virus database appropriately. If you still have problems with AdChoices malware, then we highly recommend you to use SpyHunter, Malwarebytes or STOPzilla since any of these programs will easily detect this adware infection, malware, spyware, viruses, and other computer infections. In case you don't want to use additional software anymore, then try to perform manual removal with the help of instructions provided below.

Question. Hello. I have one question related to online ads. Sometimes I get confused by them. Recently I've noticed that when browsing with Chrome, Opera, and Firefox some words are highlighted and brings up an ad when I hover the mouse over them. Most of them are marked as 'Ads by AdChoices'. Could you please tell me whether they indicate some infection or is that just normal?

Answer. Hello. The answer is simple – seeing AdChoices ads is certainly NOT normal no matter if they show up as in-text links, pop-ups, banners or other forms. Their presence indicate an adware infection that certainly needs removal. The easiest and the most reliable way to get rid of it is to scan your computer with a reliable anti-malware tool (the list of recommended programs is provided down below). On case you are not going to use additional software, then you can follow manual removal guidelines but make sure that you perform all steps in a right order.

Question. I've recently downloaded Java and Flash Player updates. It seems that by doing so I've caught AdChoices virus or something because each of my web browsers have started generating tons of ads powered by that doubtful AdChoices. Moreover, my computer runs slower and every time I accidentally click on those ads I experience redirects to really questionable websites. What should I do to stop this happening?

Answer. Technically AdChoices is not a virus but rather an adware. It tends to spread by bundling so it might be that it entered your computer with the updates. In this case, we recommend you either to check your computer with a reliable anti-spyware or follow manual removal guidelines that are given down below. By the way, don't forget to remove Java and Flash Player first and reinstall them from the official website.

Question. I don't understand what's the matter with my computer or with me since adwares constantly end up on my computer. This time I'm dealing with AdChoices but cannot get rid of its no matter what I try. Please help!

Answer. It's interesting what actions did you take in order to remove AdChoices ads. Besides, most probably you did not take any of precautionary measures to prevent adware infections. Therefore, what you are strongly advised to do is to install a reputable anti-spyware (recommended programs are provided below). Besides, don't forget to update it regularly. This way, you will not only remove AdChoices virus, but will also prevent further computer infections. Of course, you can get rid of it manually (instructions are given below) but without a powerful anti-spyware, you may soon find another adware installed.

Automatic AdChoices Removal Guide

You can remove AdChoices automatically with a help of one of these programs: SpyHunter, STOPzilla, Malwarebytes Anti Malware. We recommend these applications because they can easily delete potentially unwanted programs and viruses with all their files and registry entries that are related to them.

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Virus Removal Phone Support
Help Line to remove AdChoices
AdChoices screenshot
AdChoices ads snapshot

Manual AdChoices Removal Guide

Quick menu:

Step 1: Uninstall AdChoices and related programs

Windows Mac OS X Step 2
Windows 7 / Vista / XP
  • Click Start Control Panel Programs and Features (if you are Windows XP user, click on Add/Remove Programs).
Windows 10 / Windows 8
  • If you are Windows 10 / Windows 8 user, then right-click in the lower left corner of the screen. Once Quick Access Menu shows up, select Control Panel and Uninstall a Program.
Uninstall AdChoices and related programs
  • Here, look for AdChoices or any other recently installed suspicious programs.
  • Uninstall them and click OK to save these changes.
Right click on each of suspicious entries and select 'Uninstall'
Windows Mac OS X Step 2

If you are using OS X, click Go button at the top left of the screen and select Applications.

Cick 'Go' and select 'Applications'

Wait until you see Applications folder and look for AdChoices or any other suspicious programs on it. Now right click on every of such entries and select Move to Trash.

Click on every malicious entry and select 'Move to Trash'

Step 2: Remove AdChoices from each of your web browsers

Internet Explorer Mozilla Firefox Google Chrome Safari Step 3
Remove dangerous add-ons
  • Open Internet Explorer, click on the Gear icon (IE menu) on the top right corner of the browser and choose Manage Add-ons.
Click on menu icon and select 'Manage add-ons'
  • You will see a Manage Add-ons window. Here, look for AdChoices and other suspicious plugins. Disable these entries by clicking Disable:
Right click on each of malicious entries and select 'Disable' Change your homepage if it was altered by virus:
  • Click on the gear icon (menu) on the top right corner of the browser and select Internet Options. Stay in General tab.
  • Here, remove malicious URL and enter preferable domain name. Click Apply to save changes.
Delete malicious URL, enter your desired domain name and click 'Apply' to save changes Reset Internet Explorer
  • Click on the gear icon (menu) again and select Internet options. Go to Advanced tab.
  • Here, select Reset.
  • When in the new window, check Delete personal settings and select Reset again to complete AdChoices removal.
Go to 'Advanced' tab and click on 'Reset' button. Now select 'Delete personal settings' and click on 'Reset' button again
Internet Explorer Mozilla Firefox Google Chrome Safari Step 3
Remove dangerous extensions
  • Open Mozilla Firefox, click on the menu icon (top right corner) and select Add-ons Extensions.
Click on menu icon and select 'Add-ons'
  • Here, select AdChoices and other questionable plugins. Click Remove to delete these entries.
Select 'Extensions' and look for malicious entries. Click 'Remove' to get rid of each of them Reset Mozilla Firefox
  • Click on the Firefox menu on the top left and click on the question mark. Here, choose Troubleshooting Information.
Click on menu icon and then on '?'. Select 'Troubleshooting Information'
  • Now you will see Reset Firefox to its default state message with Reset Firefox button. Click this button for several times and complete AdChoices removal.
Click on 'Reset Firefox' button for a couple of times
Internet Explorer Mozilla Firefox Google Chrome Safari Step 3
Delete malicious plugins
  • Open Google Chrome, click on the menu icon (top right corner) and select Tools Extensions.
Click on menu icon. Select 'Tools' and 'Extensions'
  • Here, select AdChoices and other malicious plugins and select trash icon to delete these entries.
Look for malicious entries and delete each of them by clicking on the Trash bin icon
  • Click on menu icon again and choose Settings Manage Search engines under the Search section.
When in 'Settings', select 'Manage search engines...'
  • When in Search Engines..., remove malicious search sites. You should leave only Google or your preferred domain name.
Click 'X' to remove malicious URLs Reset Google Chrome
  • Click on menu icon on the top right of your Google Chrome and select Settings.
  • Scroll down to the end of the page and click on Reset browser settings.
When in 'Settings', scroll down to 'Reset browser settings' button and click on it
  • Click Reset to confirm this action and complete AdChoices removal.
Click on 'Reset' button to complete your removal
Internet Explorer Mozilla Firefox Google Chrome Safari Step 3
Remove dangerous extensions
  • Open Safari web browser and click on Safari in menu at the top left of the screen. Once you do this, select Preferences.
Click on 'Safari' and select 'Preferences'
  • Here, select Extentions and look for AdChoices or other suspicious entries. Click on the Uninstall button to get rid each of them.
Go to 'Extensions' and uninstall malicious add-ons Reset Safari
  • Open Safari browser and click on Safari in menu section at the top left of the screen. Here, select Reset Safari....
Click on 'Safari' and select 'Reset Safari...'
  • Now you will see a detailed dialog window filled with reset options. All of those options are usually checked, but you can specify which of them you want to reset. Click the Reset button to complete AdChoices removal process.
Select all options and click on 'Reset' button

Step 3: Complete AdChoices removal

After uninstalling this potentially unwanted program (PUP) and fixing each of your web browsers, we recommend you to scan your PC system with a reputable anti-spyware. This will help you to get rid of AdChoices registry traces and will also identify related parasites or possible malware infections on your computer. For that you can use our top-rated malware remover: SpyHunter, STOPzilla or Malwarebytes Anti Malware.

If this free removal guide helped you and you are satisfied with our service, please consider making a donation to keep this service alive. Even a smallest amount will be appreciated.

Geolocation of AdChoices

Map reveals the prevalence of AdChoices. Countries and regions that have been affected the most are: United States, United Kingdom, India and Canada.

Removal guides in other languages

Information added: 08/12/15 22:43; information updated: 08/12/15 22:43

Additional resources

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Comments on AdChoices

I wanted to write here to make sure there was clear information about the difference between the Ad Choices program and spyware.

The Ad Choices program is an effort by the digital marketing industry to show internet users that cookie data based on your browsing behavior is being collected in order to show more relevant ads (e.g. if you visit lots of tech sites, tech ads will find you more often). Advertisers use that blue triangular icon on the top right corner of ads to inform you this is happening. If you click on the icon it should allow you to opt-out of behavioural advertising from that company.

I have no doubt that the removal of the toolbar in this thread is probably a good idea. But I wanted to at least flag that there is a difference between what the Ad Choices program is and what the spyware/adware is being removed from this thread. This thread should probably be renamed to "Babylon toolbar/Conduit search removal".

Hope this helps!
i did manually what you said but i still can see adchoice.the free anti adware software just do the basic and then you have to purchase the full version in order to do a complete cleanup.
A guy
I cant disable the virus :(
I reset my settings in ie and it seems that this has done this for me. Did not see the software and malware bytes did not see anything though???
I think you do not have a "virus", thats just regular advertisement provided. See info at

I have come across several of the aggressive virusadware variants (i do ICT workplace support). I find It is still hard to distinguish them from regular annoying advertisements! However when ads start to appear on places you never had them, (especially when even within enclosed intranet !), or even new windows popup spontaneously with ads, then you have got it bad.
My experience with adware hunters is not a very positive one. Somehow i get the feeling they cleanup one thing and bringon another after time!
A well, we expect to much. Remember, Internet was build out of anarchysm !
I have followed these instructions for Google Chrome. I do not have ADCHOICES in the list of search engines, even then my browser is continuously showing AdChoices. Assuming that adchoices is a software sitting in my computer I have re-installed fresh windows. Even then I see adchoices in Chrome. I am very disappointed. I think I should stop using Chrome.
Thanks. It works for Google Chrom ;)
When I ran the scan adchoices nevr came up. But I promise you I have it. It is very annoying.
Instructions suck
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