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Remove AdChoices (Removal Guide) - Improved Instructions

removal by Olivia Morelli - -   Also known as Ad Choices | Type: System tools

AdChoices – a legitimate advertisement platform used by industry giants

AdChoices adsAdChoices is a legitimate advertising platform used by many high-profile organizations to monetize on ads

AdChoices is an advertisement service[1] used by multiple organizations in Canada, the United States and various parts of Europe. Companies that are participating in the self-regulatory campaign include Google, Microsoft, AT&T, Bloomberg and more than 200 others. Since companies like Google earn more than 85% of their revenue[2] through advertisements, targeted ads are what they are interested in.

When done right, personalized advertisement[3] is a great way of benefiting the end user and the third-party. However, AdChoices might raise some concerns when ads intentionally install adware or other PUPs on the user's computer. Besides, several industry experts are quite critical about how the gathered personal and non-personal information might be misused.

Questions about AdChoices

Before you proceed with AdChoices removal guide, we would like to inform you that some of these ads cannot be eliminated, as they are embedded within the websites themselves (you can block some of the ads thanks to ad-blocking extensions, however). An abnormal amount of ads can indicate adware infection – and that is what we are here to talk about. 

Name AdChoices
Type (if misused) Adware
Description Self-regulating advertisement service
Participants Google, Microsoft, AOL, etc.
Distribution Malicious ads, software bundling
Symptoms An increased amount of ads, installed add-ons, changed browser settings, redirects, etc.
Detection and elimination In case you noticed anything suspicious on your PC, scan it with Reimage Reimage Cleaner Intego to fix corrupted files as a consequence of the virus

Various types of AdChoices ads are following on every website and web page, but complaints start only when the browsing experience is diminished. Users claim that browsing the Internet becomes unbearable because of pop-ups, banners, and in-text ads appeared on their browsers. Frustrated users even call it “AdChoices virus”; however, we have to stress out it’s NOT a virus because the campaign is heavily regulated. However, it does not stop bad actors to deliver annoying PUP while abusing this service.

It’s a legitimate online advertising method that normally does not bother Internet users at all. An excessive amount of ads starts appearing when users accidentally install a particular add-on or adware[4] program. These applications are responsible for delivering commercial content and spread bundled with free software. Therefore, inattentive computer users usually install some program that floods their Google Chrome, Internet Explorer, Mozilla browsers with Ad Choices ads, including:

  • Pop-ups
  • Pop-unders
  • Audio-ads
  • Video-ads
  • Hyperlinks
  • Etc.

These programs might sneak into both Mac and Windows operating systems, so they can affect all popular web browsers. Once you notice an increased amount of ads, scan your computer with a reputable anti-malware program, such as SpyHunter 5Combo Cleaner, and remove AdChoices pop-ups. Reimage Reimage Cleaner Intego will help you fix the outcomes caused by the virus, e.g. corrupted files.

AdChoices adwareAdChoices is a legitimate service, but it does not stop cybercriminals abusing it for their own benefit and injecting users computers with adware and other PUPs

Personalized advertisements are delivered based on users’ preferences and needs. Tracking cookies[5] help to learn more about users by monitoring their browsing and search history. According to Ad Choices Privacy Policy, they may collect various information and even share it with third-party companies:

Personal information you knowingly choose to disclose to us such as your name, mailing address, and email address. You may provide this information when you make requests for information or assistance; Non-personal information including but not limited to browser type, IP address, operating system, the date and time of a visit, the pages visited on this Site, the time spent viewing the Site, and return visits to the Site; We may also collect aggregated information as you and others browse our Site.

AdChoices ads might offer useful and reliable products or services; however, they might be dangerous as well. Some ads may redirect you to malicious websites that are created for spreading malware, viruses or install tracking cookies and try to steal your private information[6]. Keep in mind that Ad Choices doesn't take any responsibility for the trustworthiness of these sites. Here is a sentence from its Terms of Use:


AdChoices ads examplesAdChoices ads are typically used to promote third-party sites and services

You can block AdChoices ads

As mentioned above, not much can be done about AdChoices ads, unless a powerful ad-blocking extension is installed on the web browser. Targeted ads, while a threat to online privacy, do have some benefits – women are less likely to see men's shaving products, for example. Besides, targeted ads help publishers to monetize and provide their services and content for free – if such ads are blocked, they do not have a way to monetize.

Having that said, you can block AdChoices ads as they work based on website cookies that are placed on your web browser. You either set cookies to be deleted each time you close down Google Chrome or another web browser. Additionally, you can visit the opt-out site that would allow you to get rid of interest-based advertisements.

Nonetheless, after you do so, keep in mind that you will continue seeing AdChoices ads, but they might be much less relevant to you. 

Ways to block excessive advertising

If you have been coming across suspicious ads while visiting your favorite websites (Youtube, Facebook, Google, etc.), you should think about what free application have you recently installed on your computer. It may be that you have been using the wrong way to install freeware and shareware on your computer what means that you have been allowing installation of commercial components (browser add-ons, extensions, plugins, toolbars, etc.) on it.

To get the ability to see all optional components that are hiding in the freeware, you should select a Custom or Advanced installation option. Also, make sure you uncheck all checkmarks that claim that you want to install browser add-ons, extensions, plugins, toolbars and similar components. However, if you have rushed software installation, now you have to solve this issue. Follow a simple removal guide presented at the end of the article. French-speaking users are advised to head to for instructions in their native language[7].

Speaking of the Ad Choices, some users have expressed complaints that they cannot get rid of these ads even when using AdBlock Plus. This software has a whitelist feature that allows certain ads to reach users. In case you came here to find a solution to “adblock not blocking adchoices” problem, you should do the following:

  1. Find the AdBlock product in your browser's Extensions/Add-ons list.
  2. Click on Options/Preferences next to the extension and deselect the Allow non-intrusive advertising option.

Frequently asked questions

Question. Surprisingly this morning I've found all my web browsers full of AdChoice virus ads. I assume I've run into some PC infection somehow and now need help since those ads are driving my crazy. Searching for help, I got nothing very helpful, except several YouTube videos on how to remove AdChoices ads, but none of them has helped. Could you please help?

Answer. Yes, apparently, if you have found ads labeled something like 'Ads by AdChoices' during browsing, then you have installed the related component on your machine. To remove Ad Choices, you should use a guide that is given down below. After doing so, we recommend scanning the computer with Reimage Reimage Cleaner Intego because this way you will ensure your computer is totally safe and free of potentially unwanted programs, malware, file leftovers, and so on. Good luck!

Question. I also have these Ad Choices ads on my Firefox web browser. I updated everything possible, installed several Malware Removal programs, and they did not find any of these AdChoices. What else can I do to get rid of this irritating app?

Answer. Adchoices is not a virus, so if you want to get rid of this program, you should follow a guide given below.

Question. Hello. I have one question related to online ads. Sometimes I get confused by them. Recently I've noticed that when browsing with Chrome, Opera, and Firefox some words are highlighted and bring up an ad when I hover the mouse over them. Most of them are marked as 'Ads by AdChoices'. Could you please tell me whether they indicate some infection or is that just normal?

Answer. Hello. The answer is simple – seeing AdChoices advertisements is certainly NOT a dangerous thing but if they have been bothering you then you should think about what commercial program have you recently installed on your computer. The easiest and most reliable way to get rid of it is to follow manual removal guidelines that are given below.

Question. I've recently downloaded Java and Flash Player updates. It seems that by doing so I've installed something suspicious because each of my web browsers has started generating tons of ads powered by AdChoices. What should I do to stop this from happening?

Answer. Technically, Ad Choices is not a virus. It's rather an advertising tool, which displays different kinds of ads. In this case, we recommend you follow the manual removal guide that is given down below and fix your computer.

Question. I don't understand what's the matter with my computer or with me since ads constantly show up on my computer. This time, I'm dealing with AdChoices but cannot get rid of it no matter what I try. Please help!

Answer. It's interesting what actions did you take to remove AdChoices ads. Technically, this program is not a virus, so that you can use a guide below.

Remove AdChoices ads from websites you visit

If you have been looking for AdChoices removal tool, you should understand that you need to find and uninstall related browser add-ons and extensions from each of your browsers. Carefully follow our step-by-step guide below. Make sure that you eliminate all suspicious components.

After doing so, we think that you should run a full system scan with updated anti-spyware to make sure that your computer is totally safe, and there are no programs that are considered unsafe. If you have difficulties in locating and eliminating these entries, you should launch automatic removal.

To remove AdChoices ads automatically, you have to employ a professional malware removal program.

You may remove virus damage with a help of Reimage Reimage Cleaner Intego. SpyHunter 5Combo Cleaner and Malwarebytes are recommended to detect potentially unwanted programs and viruses with all their files and registry entries that are related to them.

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Reimage Happiness
Intego Happiness
Compatible with Microsoft Windows Supported versions Compatible with OS X Supported versions
What to do if failed?
If you failed to remove virus damage using Reimage Intego, submit a question to our support team and provide as much details as possible.
Reimage Intego has a free limited scanner. Reimage Intego offers more through scan when you purchase its full version. When free scanner detects issues, you can fix them using free manual repairs or you can decide to purchase the full version in order to fix them automatically.
Alternative Software
Different software has a different purpose. If you didn’t succeed in fixing corrupted files with Reimage, try running Malwarebytes.
Alternative Software
Different software has a different purpose. If you didn’t succeed in fixing corrupted files with Intego, try running Combo Cleaner.

To remove AdChoices, follow these steps:

Remove AdChoices from Windows systems

To remove AdChoices ads from your computer, you have to locate and eliminate adware and other suspicious programs. It's important to delete all questionable programs. After doing it, you should scan your computer with an anti-spyware program. Just to make sure your computer is clean and safe to use.

  1. Click Start Control Panel Programs and Features (if you are Windows XP user, click on Add/Remove Programs). Click 'Start -> Control Panel -> Programs and Features' (if you are 'Windows XP' user, click on 'Add/Remove Programs').
  2. If you are Windows 10 / Windows 8 user, then right-click in the lower left corner of the screen. Once Quick Access Menu shows up, select Control Panel and Uninstall a Program. If you are 'Windows 10 / Windows 8' user, then right-click in the lower left corner of the screen. Once 'Quick Access Menu' shows up, select 'Control Panel' and 'Uninstall a Program'.
  3. Uninstall AdChoices and related programs
    Here, look for AdChoices or any other recently installed suspicious programs.
  4. Uninstall them and click OK to save these changes. Right click on each of suspicious entries and select 'Uninstall'

Get rid of AdChoices from Mac OS X system

To remove ads by AdChoices completely, you have to find and uninstall all suspicious applications from your computer. When you finish, you should scan your PC with a strong anti-spyware program and make sure that you removed all suspicious components.

  1. If you are using OS X, click Go button at the top left of the screen and select Applications. Cick 'Go' and select 'Applications'
  2. Wait until you see Applications folder and look for AdChoices or any other suspicious programs on it. Now right click on every of such entries and select Move to Trash. Click on every malicious entry and select 'Move to Trash'

Delete AdChoices from Internet Explorer (IE)

Check the list of add-ons and remove all suspicious toolbars, extensions, and plugins because they might deliver AdChoices ads.

  1. Remove dangerous add-ons
    Open Internet Explorer, click on the Gear icon (IE menu) on the top right corner of the browser and choose Manage Add-ons. Click on menu icon and select 'Manage add-ons'
  2. You will see a Manage Add-ons window. Here, look for AdChoices and other suspicious plugins. Disable these entries by clicking Disable: Right click on each of malicious entries and select 'Disable'
  3. Change your homepage if it was altered by virus:
    Click on the gear icon (menu) on the top right corner of the browser and select Internet Options. Stay in General tab.
  4. Here, remove malicious URL and enter preferable domain name. Click Apply to save changes. Delete malicious URL, enter your desired domain name and click 'Apply' to save changes
  5. Reset Internet Explorer
    Click on the gear icon (menu) again and select Internet options. Go to Advanced tab.
  6. Here, select Reset.
  7. When in the new window, check Delete personal settings and select Reset again to complete AdChoices removal. Go to 'Advanced' tab and click on 'Reset' button. Now select 'Delete personal settings' and click on 'Reset' button again

Eliminate AdChoices from Microsoft Edge

Follow the instructions below and remove all questionable extensions from Microsoft Edge.

Reset Microsoft Edge settings (Method 1):

  1. Launch Microsoft Edge app and click More (three dots at the top right corner of the screen).
  2. Click Settings to open more options.
  3. Once Settings window shows up, click Choose what to clear button under Clear browsing data option. Go to Settings and select 'Choose what to clear'
  4. Here, select all what you want to remove and click Clear. Select 'Clear' button
  5. Now you should right-click on the Start button (Windows logo). Here, select Task Manager. Open the start menu and select 'Task Manager'
  6. When in Processes tab, search for Microsoft Edge.
  7. Right-click on it and choose Go to details option. If can’t see Go to details option, click More details and repeat previous steps. Right-click 'Microsoft Edge' and select 'Go to details' Select 'More details' if 'Go to details' option fails to show up
  8. When Details tab shows up, find every entry with Microsoft Edge name in it. Right click on each of them and select End Task to end these entries. Find Microsoft Edge entries and select 'End Task'

Resetting Microsoft Edge browser (Method 2):

If Method 1 failed to help you, you need to use an advanced Edge reset method.

  1. Note: you need to backup your data before using this method.
  2. Find this folder on your computer: C:\Users\%username%\AppData\Local\Packages\Microsoft.MicrosoftEdge_8wekyb3d8bbwe.
  3. Select every entry which is saved on it and right click with your mouse. Then Delete option. Go to Microsoft Edge folder on your computer, right-click every entry and click 'Delete'
  4. Click the Start button (Windows logo) and type in window power in Search my stuff line.
  5. Right-click the Windows PowerShell entry and choose Run as administrator. Find Windows PowerShell, right-click it and select 'Run as administrator'
  6. Once Administrator: Windows PowerShell window shows up, paste this command line after PS C:\WINDOWS\system32> and press Enter:
    Get-AppXPackage -AllUsers -Name Microsoft.MicrosoftEdge | Foreach {Add-AppxPackage -DisableDevelopmentMode -Register $($_.InstallLocation)\AppXManifest.xml -Verbose}
    Copy and paste a required command and press 'Enter'

Once these steps are finished, AdChoices should be removed from your Microsoft Edge browser.

Uninstall AdChoices from Mozilla Firefox (FF)

Look through the list of recently installed extensions. Some of them might be the reason why your browser was flooded with ads. Remove them all.

  1. Remove dangerous extensions
    Open Mozilla Firefox, click on the menu icon (top right corner) and select Add-ons Extensions. Click on menu icon and select 'Add-ons'
  2. Here, select AdChoices and other questionable plugins. Click Remove to delete these entries. Select 'Extensions' and look for malicious entries. Click 'Remove' to get rid of each of them
  3. Reset Mozilla Firefox
    Click on the Firefox menu on the top left and click on the question mark. Here, choose Troubleshooting Information. Click on menu icon and then on '?'. Select 'Troubleshooting Information'
  4. Now you will see Reset Firefox to its default state message with Reset Firefox button. Click this button for several times and complete AdChoices removal. Click on 'Reset Firefox' button for a couple of times

Erase AdChoices from Google Chrome

Check the list of extensions and uninstall all questionable entries. Strange toolbars, plugins, and add-ons might be the reason why AdChoices ads flooded Google Chrome.

  1. Delete malicious plugins
    Open Google Chrome, click on the menu icon (top right corner) and select Tools Extensions. Click on menu icon. Select 'Tools' and 'Extensions'
  2. Here, select AdChoices and other malicious plugins and select trash icon to delete these entries. Look for malicious entries and delete each of them by clicking on the Trash bin icon
  3. Click on menu icon again and choose Settings Manage Search engines under the Search section. When in 'Settings', select 'Manage search engines...'
  4. When in Search Engines..., remove malicious search sites. You should leave only Google or your preferred domain name. Click 'X' to remove malicious URLs
  5. Reset Google Chrome
    Click on menu icon on the top right of your Google Chrome and select Settings.
  6. Scroll down to the end of the page and click on Reset browser settings. When in 'Settings', scroll down to 'Reset browser settings' button and click on it
  7. Click Reset to confirm this action and complete AdChoices removal. Click on 'Reset' button to complete your removal

Remove AdChoices from Safari

Attentively follow the instructions and remove all questionable extensions from Safari. Some of them might be responsible for disturbing your browsing sessions.

  1. Remove dangerous extensions
    Open Safari web browser and click on Safari in menu at the top left of the screen. Once you do this, select Preferences. Click on 'Safari' and select 'Preferences'
  2. Here, select Extensions and look for AdChoices or other suspicious entries. Click on the Uninstall button to get rid each of them. Go to 'Extensions' and uninstall malicious add-ons
  3. Reset Safari
    Open Safari browser and click on Safari in menu section at the top left of the screen. Here, select Reset Safari.... Click on 'Safari' and select 'Reset Safari...'
  4. Now you will see a detailed dialog window filled with reset options. All of those options are usually checked, but you can specify which of them you want to reset. Click the Reset button to complete AdChoices removal process. Select all options and click on 'Reset' button

Choose a proper web browser and improve your safety with a VPN tool

Online spying has got momentum in recent years and people are getting more and more interested in how to protect their privacy online. One of the basic means to add a layer of security – choose the most private and secure web browser. Although web browsers can't grant a full privacy protection and security, some of them are much better at sandboxing, HTTPS upgrading, active content blocking, tracking blocking, phishing protection, and similar privacy-oriented features. 

Nevertheless, there's a way to add an extra layer of protection and create a completely anonymous web browsing practice with the help of Private Internet Access VPN. This software reroutes traffic through different servers, thus leaving your IP address and geolocation in disguise. Besides, it is based on a strict no-log policy, meaning that no data will be recorded, leaked, and available for both first and third parties. The combination of a secure web browser and Private Internet Access VPN will let you browse the Internet without a feeling of being spied or targeted by criminals. 

Recover files after data-affecting malware attacks

While much of the data can be accidentally deleted due to various circumstances, malware is also one of the main culprits that can cause loss of pictures, documents, videos, and other important files. Potentially unwanted programs may clear files that keep the application from running smoothly.

More serious malware infections lead to significant data loss when your documents, system files, or images get locked. In particular, ransomware is is a type of malware that focuses on such functions, so your files become useless without an ability to access them. Even though there is little to no possibility to recover after file-locking threats, some applications have features for data recovery in the system.

In some cases, Data Recovery Pro can also help to recover at least some portion of your data after data-locking virus infection or general cyber infection. 


About the author
Olivia Morelli
Olivia Morelli - Ransomware analyst

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  1. Confused says:
    December 8th, 2013 at 6:17 pm

    I downloaded Defender Pro Ultimate Security Suite which Nortons said was safe. As soon as I tried to run it, Nortons blocked it and said that it contained a Trojan. So, obviously, I quit the application. What is going on??

  2. KS says:
    March 20th, 2014 at 7:20 am

    Its mostly likely a “false-positive”. Therefore, youll need to turn off Norton in order to successfully install DPUSS.

  3. emmet brickowski says:
    August 16th, 2014 at 8:56 am


  4. xyz says:
    March 11th, 2014 at 12:28 pm

    how do i remove this? It serves no use to my family and is unwated.

  5. Donna says:
    May 5th, 2014 at 8:38 am

    When I ran the scan adchoices nevr came up. But I promise you I have it. It is very annoying.

  6. csr_sa says:
    May 24th, 2014 at 5:57 am

    Thanks. It works for Google Chrom 😉

  7. uk says:
    July 17th, 2014 at 1:30 am


  8. Jay says:
    August 4th, 2014 at 11:22 pm

    I have followed these instructions for Google Chrome. I do not have ADCHOICES in the list of search engines, even then my browser is continuously showing AdChoices. Assuming that adchoices is a software sitting in my computer I have re-installed fresh windows. Even then I see adchoices in Chrome. I am very disappointed. I think I should stop using Chrome.

  9. Cybersmile says:
    August 7th, 2014 at 9:40 pm

    I think you do not have a “virus”, thats just regular advertisement provided. See info at

    I have come across several of the aggressive virusadware variants (i do ICT workplace support). I find It is still hard to distinguish them from regular annoying advertisements! However when ads start to appear on places you never had them, (especially when even within enclosed intranet !), or even new windows popup spontaneously with ads, then you have got it bad.
    My experience with adware hunters is not a very positive one. Somehow i get the feeling they cleanup one thing and bringon another after time!
    A well, we expect to much. Remember, Internet was build out of anarchysm !

  10. chris says:
    August 31st, 2014 at 3:34 pm

    yup, the links provided here allowed me to opt out of such adds, thank you

  11. Rogue1009 says:
    August 18th, 2014 at 9:27 am

    I reset my settings in ie and it seems that this has done this for me. Did not see the software and malware bytes did not see anything though???

  12. A guy says:
    January 17th, 2015 at 4:58 am

    I cant disable the virus 🙁

  13. jay says:
    January 24th, 2015 at 2:38 pm

    i did manually what you said but i still can see adchoice.the free anti adware software just do the basic and then you have to purchase the full version in order to do a complete cleanup.

  14. Julie says:
    May 6th, 2015 at 10:24 pm

    I wanted to write here to make sure there was clear information about the difference between the Ad Choices program and spyware.

    The Ad Choices program is an effort by the digital marketing industry to show internet users that cookie data based on your browsing behavior is being collected in order to show more relevant ads (e.g. if you visit lots of tech sites, tech ads will find you more often). Advertisers use that blue triangular icon on the top right corner of ads to inform you this is happening. If you click on the icon it should allow you to opt-out of behavioural advertising from that company.

    I have no doubt that the removal of the toolbar in this thread is probably a good idea. But I wanted to at least flag that there is a difference between what the Ad Choices program is and what the spyware/adware is being removed from this thread. This thread should probably be renamed to “Babylon toolbar/Conduit search removal”.

    Hope this helps!

  15. JunkYardDawg says:
    September 6th, 2015 at 12:56 am

    Yep I have the annoying “AdChoices” and I tried EVERYTHING….even the BS OPT OUT instructions which I think only verify your address and continue running!
    Ive opted out of 32 ad services and forsome reason…everytime I log on to the computer….they just seem to continue like they were never asked to stop!
    I only get the adchoice ads when using the MSN login for email! But i do pay for the MSN services and I believe if One is paying for a service…One should have the rights to NOT HAVE TO DEAL WITH ANNOYING ADS! Sorta like paying for DISH TV and no matter what package you chose….you ALWAYS have hispanic channels that you neither watch or are interested in but yet you are forced to have them in channel lineup! Whats up with that!?
    I do not care about the viewing of ads on products I WILL NEVER….EVER BUY!
    So why do I have to deal with them?

  16. SAL says:
    November 8th, 2015 at 11:33 am

    I searched Applications and Safari Extensions and see absolutely nothing on my new computer . . . still, AdChoices pops up more and more on my links. Theyre more annoying than regular ads because (1) they mimic an “X” in the upper right corner which implies you can disappear them, but clicking on it actually does the opposite; and (2) just moving your cursor over them shows that theyre loading something onto your system. That ought to be illegal.

  17. davie says:
    November 29th, 2015 at 9:13 am

    Jay I see your mention stopping using chrome but I would like to say that thst might not help. I have adchoice pop ups appearing on all three of my p.c.s but only only on one particular site. I have asked the site provider to stop them and have been told that it is my fault that they are there. All the 3 p.c.s have different and I use different browsers so that wont help. My newest p.c. is only a few weeks old and apart from my normal site use I havent added anything or downloaded anything into my p.c. yet adchoices are still there and as stated before, only with one particular website. Adchoices have always been present on this site since I started using it years ago and they havent been an issue until recently when full page ads appeared and prevented me seeing the details on screen. The only option was to shut down and re open the website. Since complaining to the website, these full page ads have stopped so I fully believe that they have some control over them even though they deny it.

  18. Peter says:
    December 4th, 2015 at 5:11 am

    I took the advice of someone who suggested I had a look at any recently installed programs and I found malwareprotectionlive. I used Control Panel to remove it, then I deleted its folder and finally I deleted everything in the registry that referred to it. That seems to have worked.

  19. Amy says:
    January 1st, 2016 at 5:30 pm

    This crap is all over my iPhone. !!!! Yeah, now what? None of the above helps to get rid of it off my computer, cant get it off my Mac OR my new iPhone, either. 🙁

  20. Michael says:
    June 11th, 2016 at 2:23 pm

    Not true, you do not have to install anything to get it. You can simply get it from being on Facebook using a browser Im guessing. I have ad choice on my iPad everywhere and I havent installed a thing.

  21. Jerry says:
    June 20th, 2016 at 11:05 pm

    I have it on my stepsons Android phone it pops up when apps open and YouTube please help for removal

  22. Jim says:
    March 15th, 2017 at 2:07 am

    Calling Ad Choices a legit co. is like calling North Korea a democracy.

Your opinion regarding AdChoices