Amazon Smart Search ads: what it is and how to remove it
Amazon Smart Search functions as a browser extension and search engine which is specifically designed for Amazon customers. With the help of this browsing tool, netizens are promised to get a possibility to find wanted offers and products much faster.
Facts checked October 7, 2026. Removal steps tested on Windows 11 (26H2) and checked against Microsoft's and the browser makers' current documentation. Sections marked as our earlier report are the original text: they describe the threat as it was then and have not been reviewed since. The 2026 status, the removal steps and the questions are current.
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Amazon Smart Search ads: summary
| Detection names | No Microsoft detection name is known |
|---|---|
| Distribution | Not recorded in the old report |
| Damage | Not recorded in the old report |
| Name | Amazon Smart Search |
| Type | Adware extension |
| Symptoms | Redirects to an unknown domain |
| Removal | Scan the PC with security software to find and remove the malware and anything installed with it. Fortect scans Windows for malware and repairs the system files and settings it damaged. Remove it nowTo use the full-featured product, you have to purchase a license for Fortect. The scan is free. |
Show 6 more facts
| Evidence | 6 write-ups by security sites; details still limited |
|---|---|
| Domains | www.amazon.com |
| Ads shown as | Redirects through ad pages |
| Browsers | Chrome, Edge and Firefox |
| First seen | 7 March 2018 |
| Facts checked | 7 October 2026 |
Is Amazon Smart Search ads dangerous?
From our report of Mar 2018 · not reviewed since
Amazon Smart Search and Amazon Assistant are related services
Amazon Smart Search functions as a browser extension and search engine which is specifically designed for Amazon customers.
With the help of this browsing tool, netizens are promised to get a possibility to find wanted offers and products much faster. However, there is always another side of the deal which sometimes may seem to be too good to be true.
Right after installing Amazon Smart Search on the system, it becomes clear that it is directly associated with Amazon Assistant. As a result, you may be soon be presented with multiple advertisements and pop-ups offering you to visit one or another web site or purchase products that you don't even need.
Furthermore, you can be tricked into downloading these Amazon-related products via Java "Optional offer: Amazon Assistant" and similar pop-up ads. Credulous users may regard such add-ons as a legitimate ones and install them right away. Amazon Smart Search virus is compatible with all browsers but, most frequently, is compatible with Mozilla Firefox and Internet Explorer 8+.
After being tricked into installing Amazon Smart Search virus, you may notice that your default search engine or the start page were set to http://www.amazon.com/gp/bit/amazonserp?tagbase=&tbrId=. If you are a regular Amazon customer, this search engine may seem useful.
However, if you don't want to be bothered by commercial ads and redirects to sponsored websites, you should not fall for installing this search provider. If you accidentally installed this search tool and intend to remove Amazon Smart Search, make use of or .
Amazon counts its successful years of existence already since 1994. It has grown into one of the largest online commerce markets through an astounding period of time. Staying up-to-date and sensitive to the demands of modern netizens, it has attracted thousands of customers and regular visitors. However, as a rule, what becomes popular online is soon taken advantage by scammers and spammers.
Some time ago, crooks have managed to foist in a corrupted Amazon link among Google search results. Luckily, the malvertising campaign was soon terminated. Besides such cases, there are also numerous search engines with incorporated Amazon links.
In this relation, this search engine may invoke impressions that it is legitimate tool supported by the company. However, Amazon Smart Search ads soon may spark doubts that there is something wrong with the browsing tool.
Since the very company notes that it promotes third party services and links, you may soon get redirected to their sponsored domains. Amazon Smart Search redirect may not be such a big issue if not for this relation to already mentioned Amazon assistant virus. As a result, such redirects may lead you to a poorly protected website containing fraudulent elements.
Furthermore, you may reconsider leaving this search engine due to privacy issues even though it provides official Amazon privacy policy. The company collects technical information as well as well as personal information about its customers with the help of tracking technologies.
Such tracking behavior is especially applicable if users connect to Amazon services via their mobile devices. If online privacy is of concern to you, these arguments might encourage you to perform Amazon Smart Search removal.


From our report of Mar 2018 · not reviewed since
Transmission techniques of the tool
This search tool is promoted via several channels.
If you regularly shop on Amazon or visit associated websites, you may be offered to install this search engine. Therefore, it is often labeled as PUP. It received attention due to its specific distribution channel.
The search tool is promoted as an optional offer entitled as Amazon Assistant. Users often enable Java updates without taking a second look to offer optional programs. Likewise, they often end up installing unnecessary and sometimes even potentially malicious tools.
Thus, if you notice such Java notification, remove the checkmarks from the pre-ticked boxes. If you enable "Amazon Smart Search hijack," you may spend time on dealing with troublesome outcomes.
Check your browser and PC
- Address:
www.amazon.com
How to remove Amazon Smart Search ads
How to remove the Amazon Smart Search extension
Do the browser steps in every browser and profile on the PC, then check Windows for the program that installed the extension.
Step 1: Remove extensions you did not add
In Chrome open
chrome://extensions, in Edgeedge://extensions, and in Firefox the menu > Extensions and themes.Remove every extension you do not remember adding, especially search, new tab, coupon, PDF, weather or video downloader add-ons. Check every browser and every profile, because each keeps its own list.
If an extension has no Remove button or comes back, a browser policy holds it (see "Managed by your organization" in the procedure below). The pages are the same on Windows 11 and Windows 10.

Chrome on Windows 11: More > Extensions > Manage extensions. Full procedure with screenshots: Remove a browser extension
Step 2: Uninstall programs you did not mean to install
Amazon Smart Search rarely comes alone: it is usually installed by, or together with, a free program. In Windows 11 open Settings > Apps > Installed apps, in Windows 10 Settings > Apps > Apps & features, and sort by install date.
Uninstall every entry from the day the trouble began that you did not install on purpose, for example a download manager, a converter or a browser you never chose.
Keep drivers and entries from Microsoft, Intel, AMD, NVIDIA or your PC's maker unless you are sure.
Full procedure with screenshots: Uninstall a program or app in Windows On uGetFix
Step 3: Reset the browser
A reset removes what the steps above could miss:
- changed start pages
- site permissions
- hidden settings
In Chrome open Settings > Reset settings > Restore settings to their original defaults; in Edge Settings > Reset settings; in Firefox Help > More troubleshooting information > Refresh Firefox.
Tip: Bookmarks and saved passwords stay, while extensions are turned off and the search engine and start page return to the defaults.
Reset every browser on the PC, including Edge, which Windows 11 and Windows 10 always have.

Chrome on Windows 11: Settings > Reset settings. Full procedure with screenshots: Reset a browser and fix a hijacked search engine
Step 4: Scan the PC, then run the offline scan
A scan finds the parts of Amazon Smart Search that the manual steps cannot see. In Windows Security > Virus & threat protection > Scan options, start a Full scan and quarantine what it reports.
Follow it with Microsoft Defender Antivirus (offline scan) > Scan now, which restarts the PC and checks the disk while Windows and the malware are not running.
It takes about 15 minutes and works the same in Windows 11 and Windows 10. If either scan finds something, run the full scan again after removal until it comes back clean.

Windows 11: Windows Security > Virus & threat protection > Scan options. Full procedure with screenshots: Run a Microsoft Defender Offline scan
Instructions for each browser and system
The detailed steps for every browser and system this guide covers. Open the one you use.
Uninstall from Windows
Uninstall from Windows 10/8:
- Type Control Panel into the Windows search box and open the result.
- Under Programs, select Uninstall a program.

Uninstall from Windows 7/XP:
- Click on Windows Start > Control Panel (Windows XP users should click on Add/Remove Programs).
- In Control Panel, select Programs > Uninstall a program.

Remove the unwanted program:
- In the Programs and Features window, look for any recently installed suspicious entries, select them, and click Uninstall.
- If User Account Control appears, click Yes to confirm, then complete the removal.

Remove from Google Chrome
Delete malicious extensions from Google Chrome:
- Open Google Chrome, click on the Menu (three vertical dots at the top-right corner) and select More tools > Extensions.
- In the newly opened window, you will see all the installed extensions. Uninstall all suspicious extensions related to the unwanted program by clicking Remove.

Clear cache and web data from Chrome:
- Click on Menu and pick Settings.
- Under Privacy and security, select Clear browsing data.
- Select Browsing history, Cookies and other site data, as well as Cached images and files.
- Click Clear data.

Change your homepage:
- Click menu and choose Settings.
- Look for a suspicious site in the On startup section.
- Click on Open a specific or set of pages and click on three dots to find the Remove option.
Reset Google Chrome:
If the previous methods did not help you, reset Google Chrome to eliminate all the unwanted components:
- Click on Menu and select Settings.
- In the Settings, scroll down and click Advanced.
- Scroll down and locate Reset and clean up section.
- Now click Restore settings to their original defaults.
- Confirm with Reset settings.

Remove from Microsoft Edge
Delete unwanted extensions from MS Edge:
- Select Menu (three horizontal dots at the top-right of the browser window) and pick Extensions.
- From the list, pick the extension and click on the Gear icon.
- Click Remove.

Clear cookies and other browser data:
- Click on the Menu (three horizontal dots at the top-right of the browser window) and select Settings > Privacy, search, and services..
- Under Clear browsing data, pick Choose what to clear.
- Select Cookies and other site data and Cached images and files. (apart from passwords, although you might want to include Media licenses as well, if applicable) and click on Clear.

Restore new tab and homepage settings:
- Click the menu icon and choose Settings.
- Then find On startup section.
- Click Remove next to any suspicious startup page.
Reset MS Edge if the above steps did not work:
- Press on Ctrl + Shift + Esc to open Task Manager.
- Click on More details arrow at the bottom of the window.
- Select Details tab.
- Now scroll down and locate every entry with Microsoft Edge name in it. Right-click on each of them and select End Task to stop MS Edge from running.

Delete extensions from MS Edge (Chromium):
- Open Edge and click select Settings > Extensions.
- Delete unwanted extensions by clicking Remove.

Clear cache and site data:
- Click on Menu and go to Settings.
- Select Privacy, search and services.
- Under Clear browsing data, pick Choose what to clear.
- Under Time range, pick All time.
- Select Clear now.

Reset Chromium-based MS Edge:
- Click on Menu and select Settings.
- On the left side, pick Reset settings.
- Select Restore settings to their default values.
- Confirm with Reset.
- This will disable extensions and reset startup pages but will not delete bookmarks, saved passwords, or browsing history.

Remove from Mozilla Firefox (FF)
Since Firefox might be more targetted by this PUP, they are recommended to implement these instructions as well.
Remove dangerous extensions:
- Open Mozilla Firefox browser and click on the Menu (three horizontal lines at the top-right of the window).
- Select Add-ons.
- In here, select the unwanted extension and click Remove.

Reset the homepage:
- Click three horizontal lines at the top right corner to open the menu.
- Choose Settings.
- Under Home, set your preferred homepage and new tab settings.
Clear cookies and site data:
- Click Menu and pick Settings.
- Go to Privacy & Security section.
- Scroll down to locate Cookies and Site Data.
- Click on Clear Data...
- Select Cookies and Site Data and Temporary cached files and pages, then click Clear.

Reset Mozilla Firefox
If clearing the browser as explained above did not help, reset Mozilla Firefox:
- Open Mozilla Firefox browser and click the Menu.
- Go to Help and then choose Troubleshooting Information.

- Under Give Firefox a tune up section, click on Refresh Firefox...
- Once the pop-up shows up, confirm the action by pressing on Refresh Firefox.

Delete from Safari
Remove dangerous extensions:
- Open Safari, click Safari in the menu at the top-left of the screen, and select Preferences.
- Go to the Extensions tab, look for any suspicious entries, and click Uninstall to remove them.

Clear history and website data:
- Click Safari in the menu and pick Clear History.
- Set Clear to all history and confirm with Clear History.

Reset Safari:
- Click Safari in the menu and select Preferences > Advanced.
- Enable Show Develop menu in menu bar.
- From the menu bar, click Develop and select Empty Caches.

Delete from macOS
Remove the unwanted application:
- From the menu bar, select Go > Applications.
- In the Applications folder, look for any suspicious entries, then drag them to Trash (or right-click and pick Move to Trash).

Delete leftover files and folders:
- Select Go > Go to Folder.
- Enter /Library/Application Support and remove any suspicious folders related to the unwanted program.
- Repeat the same check in the /Library/LaunchAgents and /Library/LaunchDaemons folders, deleting any suspicious entries.

- Finally, empty the Trash to permanently remove the leftovers.
Reset Internet Explorer
Remove dangerous add-ons:
- Open Internet Explorer, click on the Gear icon (IE menu) on the top-right corner of the browser
- Pick Manage Add-ons.
- You will see a Manage Add-ons window. Here, look for suspicious plugins. Click on these entries and select Disable.

Change your homepage if it was altered:
- Open IE and click on the Gear icon.
- Select Internet Options.
- In the General tab, delete the Home page address and replace it by your preferred one (for example, Google.com).
- Click Apply and then select OK.

Delete temporary files:
- Press on the Gear icon and select Internet Options.
- Under Browsing history, click Delete...
- Select relevant fields and press Delete.

Reset Internet Explorer:
- Click on Gear icon > Internet options and select Advanced tab.
- Select Reset.
- In the new window, check Delete personal settings and select Reset.

Access your website securely from any location
When you work on the domain, site, blog, or different project that requires constant management, content creation, or coding, you may need to connect to the server and content management service more often. The best solution for creating a tighter network could be a dedicated/fixed IP address.
If you make your IP address static and set to your device, you can connect to the CMS from any location and do not create any additional issues for the server or network manager that needs to monitor connections and activities. VPN software providers like can help you with such settings and offer the option to control the online reputation and manage projects easily from any part of the world.
Recover files after data-affecting malware attacks
While much of the data can be accidentally deleted due to various reasons, malware is one of the main culprits that can cause loss of pictures, documents, videos, and other important files.
More serious malware infections lead to significant data loss when your documents, system files, and images get encrypted. In particular, ransomware is is a type of malware that focuses on such functions, so your files become useless without an ability to access them.
Even though there is little to no possibility to recover after file-locking threats, some applications have features for data recovery in the system. In some cases, can also help to recover at least some portion of your data after data-locking virus infection or general cyber infection.
From our report of Mar 2018 · not reviewed since
Eliminating Amazon Smart Search
You can remove Amazon Smart Search in two ways: either manually or automatically.
If you opt for the former method, make sure you complete all steps precisely. In addition, you may need to review your browser extensions and uninstall the unknown or the ones appended without your direct consent. For faster Amazon Smart Search removal, you may let an anti-spyware tool get rid of the search tool. It will also scan the entire operating system and eliminate other possible threats.
Questions about Amazon Smart Search ads
www.amazon.com opens when I click links. What causes it?
When every click leads to www.amazon.com first, an extension or a script on the page is rewriting the links. If it happens only on one site, that site uses aggressive ads; close it and use another source. If it happens everywhere, open the browser in a private window, where extensions are normally off, and try again.
No redirect in the private window means one of your extensions is responsible: remove the ones you do not know. A redirect in the private window too means the cause is outside the extensions, such as a notification permission, a changed search setting or a program installed on the PC. The removal steps in this guide cover each of those.
Is it safe that my browser was redirected to www.amazon.com?
Landing on www.amazon.com does not infect the PC by itself. A browser does not run programs from a page without your action. The danger is in the pages that come next:
- some ask you to allow notifications
- some show fake virus warnings
- some offer downloads
- ask for card details
If you only saw those pages and closed them, nothing more is needed than removing whatever caused the redirect. If you allowed notifications, remove that permission.
If you downloaded a file, delete it unopened, or uninstall it if you ran it. If you typed a password or card number on one of the pages, change the password and call your bank.
Why does Amazon Smart Search show me ads?
Because that is its whole purpose. Amazon Smart Search is an adware extension, and its operators are paid for every ad it displays and every click it gets. In this case the ads take the form of redirects through ad pages.
They are chosen by ad networks that accept almost any advertiser, which is why so many look like warnings or prizes. The ads are not a sign that your PC is broken or infected with something worse; they are a sign that something on it, or in the browser, has permission to advertise. Removing that permission or program stops them.
Do I have to clean every browser?
Yes, if you use more than one. We saw Amazon Smart Search in Chrome, Edge and Firefox, and each browser keeps its own extensions, notification permissions and settings. Chrome and Edge share the same extension format, so one installer can add the same adware to both, while Firefox has its own add-ons.
Check every browser on the PC, including ones you rarely open. If you sync a browser with an account, clean it while signed in, so that the removal reaches your other computers rather than the adware returning from them.
How do I know the ads come from Amazon Smart Search?
Look for redirects to www.amazon.com. That is the trace Amazon Smart Search leaves, and it shows up as redirects through ad pages. Ads that appear on every site, including ones that never carried ads before, point to something on your PC or in the browser rather than to the sites themselves.
A quick test is a private window, where extensions are off by default: if the ads disappear there, an extension is responsible. If they appear even with the browser closed, the source is a notification permission or a program in Windows.
Why didn't my antivirus catch Amazon Smart Search?
Many security products do not block adware or notification sites by default, because users often agreed to them, even through a misleading prompt. Notification spam installs nothing at all, so there is no file to detect.
In Windows 11 you can make Microsoft Defender block potentially unwanted apps: open Windows Security > App & browser control > Reputation-based protection settings and turn on Potentially unwanted app blocking. If notifications caused the pop-ups, no scanner will report them; the fix is in the browser's site settings.
Does adware steal passwords?
Ordinary adware is built to show ads, not to steal logins, and most of it never touches saved passwords. The line is blurry, though. Extensions that can read every page could capture what you type, and adware ads sometimes lead to phishing pages that ask for passwords directly.
If you entered credentials on a page reached through an ad, change that password from a clean device and turn on two-step verification. Otherwise, removing adware extension and clearing cookies is usually enough.
Can adware slow down my PC?
Yes. Adware runs in the background, loads ad scripts, opens extra tabs and contacts its servers, all of which use processor time, memory and bandwidth. Ad-heavy extensions also slow down every page, because they inspect and change it before you see it.
The effect is strongest on older PCs and when several adware programs arrived together. After removal, restart the PC and check Task Manager for anything still using a lot of resources that you do not recognise. Speed usually returns to normal once the ads stop.
An ad showed a phone number and I called it. What now?
The number belongs to scammers, not to Microsoft or an antivirus company. If you only talked, hang up and do not call back. If you let them connect to the PC, disconnect it from the internet, uninstall the remote access program they used, such as AnyDesk, TeamViewer, ScreenConnect or UltraViewer, and run a full and offline scan.
If you paid or gave bank details, call your bank at once on the number printed on your card. Change any passwords you typed while they were connected, and report the call.
Will Fortect remove Amazon Smart Search?
Fortect scans Windows for malware and unwanted programs and repairs the system files and settings they change, and its free scan shows what it finds on your PC before you decide anything.
For Amazon Smart Search, follow the plan above as well: the browser steps take back permissions and settings that no scanner treats as a threat, and uninstalling the program that brought it removes the source.
Run Microsoft Defender's full scan and, if anything was found, its offline scan as a second opinion. If the symptoms are gone after the plan and both scans are clean, there is nothing more to do.
Sources
- AnandTech: Amazon Assistant... crapware at best? (read October 7, 2026)
- ZDnet: Google let scammers post a perfectly spoofed Amazon ad in its search results (read October 7, 2026)
- Google Chrome Help: Use notifications to get alerts (no longer online) (read October 7, 2026)
- FTC: How to recognize, remove and avoid malware (read October 7, 2026)
- Microsoft Learn: Microsoft Defender Offline (read October 7, 2026)