NewProduct ads: what it is and how to remove it
NewProduct is a potentially unwanted program that has adware and browser hijacker traits. When infected with the program, users experience an increase in commercial content, and some settings changed like the browsers' homepage or new tab address.
Facts checked October 6, 2026. Removal steps tested on Windows 11 (26H2) and checked against Microsoft's and the browser makers' current documentation. Sections marked as our earlier report are the original text: they describe the threat as it was then and have not been reviewed since. The 2026 status, the removal steps and the questions are current.
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NewProduct ads: summary
| Distribution | Freeware installations, deceptive ads |
|---|---|
| NAME | NewProduct |
| TYPE | Adware; browser hijacker |
| SYMPTOMS | Pop-up ads, banners, changed homepage, and new tab address; slower device speed |
| DANGERS | Ads shown by the PUP can lead to suspicious websites and more virus infections |
| Detection names | No Microsoft detection name is known |
| Removal | Scan the PC with security software to find and remove the malware and anything installed with it. Fortect scans Windows for malware and repairs the system files and settings it damaged. Remove it nowTo use the full-featured product, you have to purchase a license for Fortect. The scan is free. |
Show 8 more facts
| Damage | Not recorded in the old report |
|---|---|
| Name | NewProduct |
| Type | Ad-supported program |
| Symptoms | An unknown program in Installed apps |
| Evidence | 4 write-ups by security sites; details still limited |
| Program | NewProduct |
| First seen | 25 August 2021 |
| Facts checked | 6 October 2026 |
Is NewProduct ads dangerous?
From our report of Aug 2021 · not reviewed since
NewProduct messes with your browser settings and spams you with advertisements
NewProduct is a potentially unwanted program that has adware and browser hijacker traits.
When infected with the program, users experience an increase in commercial content, and some settings changed like the browsers' homepage or new tab address.
Users might have accidentally downloaded this app while browsing through shady websites or during a freeware installation from an unofficial source. The program then started performing tasks in the background without the users' knowledge. Although NewProduct is not considered to be malware, it seems more aggressive than typical adware because it causes more symptoms and engages in less visible background activities.
Additionally to spamming users with ads, the program can also track users' browsing behavior, interests, purchases made, IP addresses, and other data. The app should not be kept and should be removed immediately as it is a potential user privacy threat, among other unwelcome behavior.
It is not completely clear what NewProduct's purpose is, but it was flagged as a malicious program by 49 security vendors. As far as we know, it is a browser-based, potentially unwanted program that inserts ads, banners in your search engine and causes redirects to questionable websites.
It has hijacking abilities, too, as it changes the browser's settings, such as the homepage and new tab address. A fake search engine placed by the program can alter your search results and inject ads into them.
Ads and redirects caused by NewProduct can lead to dangerous websites that could trick people into giving away their personal information or downloading more malicious programs with the help of social engineering tactics.
Social engineering preys on human vulnerabilities to manipulate people. These can be scare tactics used by creating fake errors, warning messages. Users can also be tricked into installing PUAs by fake software updates.
Even fun announcements about prize winnings are not real unless you actually entered a lottery of some kind. These are created for the purpose of luring out users' private information, which can be used for identity theft or fraud.
The malicious application can also perform stealthy installations of other unwanted programs, which can further deepen the problem. This could make the removal process much more complicated as you would have to find all the apps that appeared without your consent.
You should not waste any time and remove this application as soon as possible to prevent further damage.
There are a couple of different ways you could have installed this program in the first place. The most common method used to distribute PUPs is software bundling. They come from downloads provided by unofficial sources. Next time you want to install something provided for free on the secondary market, choose the "Advanced" or "Custom" installation method and uncheck the boxes next to unnecessary items.
To remove adware from your system, you will have to do it manually via Control Panel on Windows or the Applications folder on Mac. They can also prevent infections in the future by giving you a warning about a suspicious program.
Instructions for Windows 10/8 machines:
If you are Windows 7/XP user, proceed with the following instructions:
Remove items from Applications folder:
To fully remove an unwanted app, you need to access Application Support, LaunchAgents, and LaunchDaemons folders and delete relevant files:
- Enter Control Panel into Windows search box and hit Enter or click on the search result.
- Under Programs, select Uninstall a program.
- From the list, find the entry of the suspicious program.
- Right-click on the application and select Uninstall.
- If User Account Control shows up, click Yes.
- Wait till uninstallation process is complete and click OK.
- Click on Windows Start > Control Panel located on the right pane (if you are Windows XP user, click on Add/Remove Programs).
- In Control Panel, select Programs > Uninstall a program.
- Pick the unwanted application by clicking on it once.
- At the top, click Uninstall/Change.
- In the confirmation prompt, pick Yes.
- Click OK once the removal process is finished.
- From the menu bar, select Go > Applications.
- In the Applications folder, look for all related entries.
- Click on the app and drag it to Trash (or right-click and pick Move to Trash)
- Select Go > Go to Folder.
- Enter /Library/Application Support and click Go or press Enter.
- In the Application Support folder, look for any dubious entries and then delete them.
- Now enter /Library/LaunchAgents and /Library/LaunchDaemons folders the same way and terminate all the related .plist files.
From our report of Aug 2021 · not reviewed since
User security threats
A very worrying thing is the collection of data.
Many security vendors flagged it as a cookie stealer. This means that NewProduct can potentially log into a website protected with a user's username and password by stealing session data in real-time. The possibilities are endless of what this program could do. It is possible that it can steal your credit card information too.
If you have successfully removed NewProduct from your system, the next best thing to do would be to use a maintenance tool like to fix any damage and clear your browsers completely. This will eliminate any information collected with the help of cookies and clear cache, which should improve the device's performance.
If you want to clean your browsers yourself, you can do so by following our step-by-step instructions for the most popular browsers:
Clear cache and web data from Chrome:
- Click on Menu and pick Settings.
- Under Privacy and security, select Clear browsing data.
- Select Browsing history, Cookies, and other site data, as well as Cached images and files.
- Click Clear data.
- Click Safari > Clear History...
- From the drop-down menu under Clear, pick all history.
- Confirm with Clear History.
- Click Menu and pick Options.
- Go to Privacy & Security section.
- Click on Clear Data...
- Select Cookies and Site Data, as well as Cached Web Content, and press Clear.
- Click on the Menu (three horizontal dots at the top-right of the browser window) and select Privacy & security.
- Under Clear browsing data, pick Choose what to clear.
- Select everything (apart from passwords, although you might want to include Media licenses as well, if applicable) and click on Clear.
- Click on Menu and go to Settings.
- Select Privacy and services.
- Under Clear browsing data, pick Choose what to clear.
- Under Time range, pick All time.
- Select Clear now.
- Press on the Gear icon and select Internet Options.
- Under Browsing history, click Delete...
- Select relevant fields and press Delete.
From our report of Aug 2021 · not reviewed since
More from our earlier report on NewProduct
- Remove adware by accessing the program section in your system or by deploying professional security software
- Use a maintenance tool like to fix any damage left to your files and operating system
How to remove NewProduct ads
Uninstall first, then remove what stays behind, so the ads do not come back after a restart.
Step 1: Uninstall NewProduct
Open Settings > Apps > Installed apps in Windows 11, or Settings > Apps > Apps & features in Windows 10. Sort the list by install date and find NewProduct, then choose Uninstall from the three-dot menu next to it (in Windows 10, click the entry and then Uninstall).
Remove anything else installed on the same day that you do not recognise, because such programs usually arrive together in one installer. If the uninstaller opens a browser page with an offer or a survey, close it: the program is removed either way.
Full procedure with screenshots: Uninstall a program or app in Windows On uGetFix
Step 2: Remove it from startup
Whatever NewProduct installed usually starts with Windows. Open Task Manager with Ctrl + Shift + Esc, go to Startup apps in Windows 11 or the Startup tab in Windows 10, and disable what you do not know, starting with entries that have an empty Publisher column.
Open file location on the right-click menu shows the file, which helps you decide and tells you what to delete later. Disabling is safe: if something you need stops working, switch it back on.
Full procedure with screenshots: Stop apps from opening at startup On uGetFix
Step 3: Delete the folders left behind
What the uninstaller leaves behind is usually in the user folders. Open File Explorer, switch on View > Show > Hidden items (in Windows 10 View > Hidden items), and go through
%LocalAppData%,%AppData%, %ProgramData% and the two Program Files folders.Sort by Date modified and delete folders that appeared together with the problem and belong to no program you use. Folders with random names that hold
.exe,.dll, .js or .ps1 files are the strongest sign.Full procedure with screenshots: Remove what malware leaves behind in Windows
Step 4: Reset the browser
Finish the browser part with a reset, which puts the search engine, start page, new tab page and site permissions back to their defaults and switches extensions off. Chrome: Settings > Reset settings > Restore settings to their original defaults.
Edge: Settings > Reset settings. Firefox: Help > More troubleshooting information > Refresh Firefox, which also removes its extensions. Your bookmarks and saved passwords are kept, and the menus are the same on Windows 11 and Windows 10.
Chrome on Windows 11: Settings > Reset settings. Full procedure with screenshots: Reset a browser and fix a hijacked search engine
Step 5: Scan the PC, then run the offline scan
Open Windows Security > Virus & threat protection > Scan options, run a Full scan and remove everything it finds. Then select Microsoft Defender Antivirus (offline scan) and click Scan now: the PC restarts and scans before Windows loads, which finds files that hide while Windows runs.
Save your work first, because the offline scan takes about 15 minutes. Both scans are built into Windows 11 and Windows 10, and a second scanner from another vendor is a useful extra opinion.
Windows 11: Windows Security > Virus & threat protection > Scan options. Full procedure with screenshots: Run a Microsoft Defender Offline scan
Protect your privacy - employ a VPN
There are several ways how to make your online time more private - you can access an incognito tab.
However, there is no secret that even in this mode, you are tracked for advertising purposes. There is a way to add an extra layer of protection and create a completely anonymous web browsing practice with the help of VPN. This software reroutes traffic through different servers, thus leaving your IP address and geolocation in disguise.
Besides, it is based on a strict no-log policy, meaning that no data will be recorded, leaked, and available for both first and third parties. The combination of a secure web browser and VPN will let you browse the Internet without a feeling of being spied or targeted by criminals.
No backups? No problem. Use a data recovery tool
If you wonder how data loss can occur, you should not look any further for answers - human errors, malware attacks, hardware failures, power cuts, natural disasters, or even simple negligence.
In some cases, lost files are extremely important, and many straight out panic when such an unfortunate course of events happen. Due to this, you should always ensure that you prepare proper data backups on a regular basis.
If you were caught by surprise and did not have any backups to restore your files from, not everything is lost. is one of the leading file recovery solutions you can find on the market - it is likely to restore even lost emails or data located on an external device.
Questions about NewProduct ads
Is NewProduct a virus?
Most programs that appear the way NewProduct did are not viruses in the strict sense. They are potentially unwanted programs:
- real software that arrives bundled with other downloads and then shows offers
- changes browser settings
- starts with Windows
Some are harmless, some are annoying and a few carry adware. What makes it worth removing is that you did not choose it.
Uninstall it from Installed apps and check the startup list and the browsers for anything added the same day. If it refuses to uninstall or returns after a restart, treat it as more serious and run a Microsoft Defender offline scan.
NewProduct came back after I uninstalled it. Why?
Something else is reinstalling it. Common causes are a second program from the same publisher, a scheduled task that downloads it again, or a browser extension that keeps prompting for it. Sort Installed apps by install date and uninstall each entry from the same day that you did not choose.
Then open Task Scheduler and look in the Task Scheduler Library for tasks with updater-style names that you do not recognise. Check Startup apps in Task Manager too. If NewProduct still returns, start Windows in Safe Mode, uninstall it there and run a Microsoft Defender offline scan, which looks for loaders that ordinary scans can miss.
Is uninstalling NewProduct enough?
Often, but not always. Uninstalling NewProduct through Settings > Apps > Installed apps removes the main part. Ad-supported programs, however, frequently arrive together with others from the same installer, and some leave a scheduled task or a browser extension behind.
After uninstalling, sort the list of installed apps by date and look at what else appeared that day, check Task Manager > Startup apps, and open the extension page in every browser. A Microsoft Defender full scan at the end catches leftover files.
I let a "support technician" from an ad connect to my PC. What should I do?
Act quickly but calmly. Disconnect the PC from the internet first, so the connection ends. Uninstall the remote access tool they asked you to install and check Installed apps for anything else added during the call.
Run a Microsoft Defender full scan and offline scan. From another device, change your e-mail and banking passwords and sign out of all sessions.
If you paid by card, bank transfer or gift card, contact your bank or the card issuer immediately, and report the scam to the police. Do not answer if they call back.
My scan found nothing, but the ads continue. Why?
Because the source may not be a file a scanner looks for. Browser notifications are a permission stored in the browser, and many adware extensions are not flagged because they come from an official store.
Some ad-supported programs are only reported if you enable detection of potentially unwanted apps. So a clean scan does not mean the job is done. Check each browser's notification permissions and extension list by hand, and turn on Potentially unwanted app blocking in Windows Security before scanning again.
Can an adware pop-up infect my PC just by appearing?
No. A pop-up, a notification or a new tab is only a web page or a message. It cannot run programs on Windows by itself, provided the browser and Windows are up to date. Infection needs a step from you:
- running a downloaded file
- installing an extension
- giving a stranger remote access
That is why scam pages work so hard to make you click. Close such pages with the tab's X or by closing the browser, not with buttons inside the page, which may start a download.
Why is my browser so slow since the ads started?
Each page now does extra work. An adware extension reads the page, decides where to put ads, loads them from ad servers and reports your visit, and that happens on every tab. Ad-supported programs add their own background activity.
Removing the extension or program usually makes the browser fast again at once. If it stays slow, open the browser's own task manager with Shift+Esc in Chrome or Edge and look for extensions using a lot of memory or processor time.
Did NewProduct collect my data?
Adware typically collects what it needs to choose ads:
- the sites you visit
- search terms
- approximate location
- browser and system details
Extensions with permission to read and change data on all websites can technically see everything on those pages, including forms. That is a privacy problem rather than proof of theft.
If you typed card details or passwords while it was active, changing the most important passwords is a reasonable precaution. Clearing cookies after removal ends the tracking sessions it may have started.
Will Fortect remove NewProduct?
Fortect scans Windows for malware and unwanted programs and repairs the system files and settings they change, and its free scan shows what it finds on your PC before you decide anything.
For NewProduct, follow the plan above as well: the browser steps take back permissions and settings that no scanner treats as a threat, and uninstalling the program that brought it removes the source.
Run Microsoft Defender's full scan and, if anything was found, its offline scan as a second opinion. If the symptoms are gone after the plan and both scans are clean, there is nothing more to do.
Sources
- Cyware: Adware Attacks: One of the Most Underrated and Overlooked Threats (read October 6, 2026)
- Kaspersky: What Is Browser Hijacking? (read October 6, 2026)
- Vircom: The Hidden Dangers of Freeware and How You Can Avoid Them (read October 6, 2026)
- Google Chrome Help: Use notifications to get alerts (no longer online) (read October 6, 2026)
- FTC: How to recognize, remove and avoid malware (read October 6, 2026)