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Remove (Removal Guide) - Oct 2020 update

removal by Olivia Morelli - - | Type: Adware

ScorecardResearch – a suspicious service that tracks your TV watching habits, and more

The image displaying ScorecardResearch websiteScorecardResearch is a potentially unwanted program that collects a variety of both personal and anonymous information

ScorecardResearch is offered as a market research service that helps online advertising companies collect specific information.[1] Specifically, this marketing platform compiles certain data about targeted users and transfers it to the respective recipients. It does by asking users to fill surveys and questionnaires. However, malware is known to disturb users with intrusive advertisements that appear whenever they use Google Chrome, Internet Explorer, Mozilla Firefox or Safari, as well as collect a variety of information about them.

Type Adware
Developer Full Circle Studies, Inc.
Danger Level Medium. Collects a variety of information and shares it with third-parties
Distribution Software bundling
Symptoms Increased amount of ads on all websites, redirects, additional components installed without permission, etc.
Detection and elimination You can use Reimage Reimage Cleaner Intego for a quick solution; alternatively, you can check our manual instructions below

According to the front page ad of, this utility helps companies identify particular users' interests and meet their expectations. Unfortunately, the reality is a bit different. After analysis, IT experts revealed that this application and related website have the elements of adware. Therefore, if you install it on the system, you might suffer from an excessive amount of ads on the browser.  

Mostly, marketing platforms are misused for showing people misleading ads about sales, discounts, surveys, competitions or missing updates. After clicking them, people are either tricked into visiting unknown, suspicious or dangerous websites that are actively trying to increase their page rank or sales. Few users ignore the fact that some unknown utility, such as virus, compiles information about their browsing habits.

ScorecardResearch virusScorecardResearch enters users' computers via software bundling and changes DNS settings

If you suspect that this tool has settled down on your PC, you should perform the ScorecardResearch removal. Reimage Reimage Cleaner Intego or Malwarebytes is one of the programs ensuring that the elimination is appropriately completed, as some applications that might have been installed can be difficult to determine.

This website belongs to Full Circle Studies, Inc. and comprises a part of a bigger comScores Inc marketing community. Its clientele is comprised of online advertising companies. The latter do not have to go through all the trouble to question users on specific topics. adware does this job for them.

However, taking into account that belongs to PUP[2] category, such activity might profoundly irritate users. In other words, the adware might “encourage” users to fill in the surveys by displaying them on every visited website.

Redirects to unfamiliar websites might have the negative impact on the operation of your device as you may get misguided to domains which contain malignant elements. What is more, Scorecard Research app may easily alter your computer's DNS[3] settings. It means that your browsing traffic will be controlled by the PUP.

It is worth mentioning that the adware may collect the wanted information via cookies and other tracking technologies. The collected data includes the following:

  • Operating system information;
  • Browser type;
  • Website preferences;
  • Usage of websites and applications;
  • Web browsing activities, etc.

Unfortunately, this is not the only information that is being collected by ScorecardResearch. The Privacy Policy discloses that personal data is being excessively collected and shared with third parties:

We may use third party service providers to obtain personal information and combine that data with other data that we collect from or about you. This process may involve a third party setting a cookie on your computer or device when you visit a participating website, use a participating application, or view an advertisement on participating websites or in participating applications. <…>

We may also share any personal information that you provide to us as described below:

  • With our vendors, consultants, agents, contractors, and other service providers that we use to support our business;

It goes without saying that personal data should not be shared around the web that easily. Remember that any shared data might end in cybercrooks hands and can be easily misused, i.e., might lead to identity fraud.[4]

ScorecardResearch might be especially useful for online advertisers, who tend to spy on users to identify their needs.

Therefore, it might be transferred to client companies. Do not get surprised if your Inbox becomes flooded with ads. Note that the majority of ransomware viruses spread via spam messages as well. As a result, you might fail to distinguish which spam is harmless and which contains a menace within. Make removal your current priority.

Distribution methods of potentially unwanted programs

Browser hijackers, adware apps, and other PUPs are usually spread in the disguise of freeware. After downloading a free image editor or media player, few realize that such tools have additional components included By quickly hopping through the settings, the additional programs remain unnoticed. 

Therefore, you have been tricked into letting this PUP hijack your system. To protect yourself from these unwanted programs, start monitoring the installation processes of any application or its update. Select “Custom” or “Advanced” method and then carefully go through each step to see what components come along with the primary program. 

Additionally, we recommend you do not click on suspicious pop-up ads when browsing the internet. Quite often these advertisements recommend installing bogus software that tries to trick users into purchasing the licensed version or infuse victims' browsers with even more banners, offers, deals, coupons, in-text links, video-ads, etc.

Getting rid of ScorecardResearch

You can eliminate ScorecardResearch with the assistance of malware removal utility. If you have installed any applications related to the website, you might want to uninstall it as well. Speaking of automatic elimination, a cybersecurity program finishes Sb.ScorecardResearch removal within a couple of minutes. It also comes in handy dealing with more serious virtual threats.

ScorecardResearch adware

You can remove virus manually as well. Keep in mind that precision and attention are required if you want to eliminate the adware completely. Remember that such PUPs often disguise themselves under free applications. Thus, there is a risk to download one along with Skype or Flash Player. Note that this utility might be promoted more for UK netizens.[5]

You may remove virus damage with a help of Reimage Reimage Cleaner Intego. SpyHunter 5Combo Cleaner and Malwarebytes are recommended to detect potentially unwanted programs and viruses with all their files and registry entries that are related to them.

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What to do if failed?
If you failed to remove virus damage using Reimage Intego, submit a question to our support team and provide as much details as possible.
Reimage Intego has a free limited scanner. Reimage Intego offers more through scan when you purchase its full version. When free scanner detects issues, you can fix them using free manual repairs or you can decide to purchase the full version in order to fix them automatically.
Alternative Software
Different software has a different purpose. If you didn’t succeed in fixing corrupted files with Reimage, try running SpyHunter 5.
Alternative Software
Different software has a different purpose. If you didn’t succeed in fixing corrupted files with Intego, try running Combo Cleaner.

To remove, follow these steps:

Eliminate from Windows systems

To uninstall suspicious programs that can be used for tracking you and collecting your personal information, use the guide given below. Pay attention to the ones that do not provide their developer. Mostly, they are considered potentially unwanted.

To remove from Windows 10/8  machines, please follow these steps:

  1. Enter Control Panel into Windows search box and hit Enter or click on the search result.
  2. Under Programs, select Uninstall a program.Uninstall from Windows 1
  3. From the list, find entries related to (or any other recently installed suspicious program).
  4. Right-click on the application and select Uninstall.
  5. If User Account Control shows up, click Yes.
  6. Wait till uninstallation process is complete and click OK.Uninstall from Windows 2

If you are Windows 7/XP user, proceed with the following instructions:

  1. Click on Windows Start > Control Panel located on the right pane (if you are Windows XP user, click on Add/Remove Programs).
  2. In Control Panel, select Programs > Uninstall a program.Uninstall from Windows 7/XP
  3. Pick the unwanted application by clicking on it once.
  4. At the top, click Uninstall/Change.
  5. In the confirmation prompt, pick Yes.
  6. Click OK once the removal process is finished.

Erase from Mac OS X system

If your macOS is displaying some infection symptoms, proceed with the following guide:

Remove from Applications folder:

  1. From the menu bar, select Go > Applications.
  2. In the Applications folder, look for entries.
  3. Click on the app and drag it to Trash (or right-click and pick Move to Trash)Uninstall from Mac 1

To fully remove, you need to access Application Support, LaunchAgents, and LaunchDaemons folders and delete relevant files:

  1. Select Go > Go to Folder.
  2. Enter /Library/Application Support and click Go or press Enter.
  3. In the Application Support folder, look for any dubious entries related to and then delete them.
  4. Now enter /Library/LaunchAgents and /Library/LaunchDaemons folders the same way and terminate all the entries.Uninstall from Mac 2

Delete from Internet Explorer (IE)

Remove dangerous add-ons:

  1. Open Internet Explorer, click on the Gear icon (IE menu) on the top-right corner of the browser
  2. Pick Manage Add-ons.
  3. You will see a Manage Add-ons window. Here, look for and other suspicious plugins. Click on these entries and select Disable.Remove add-ons from Internet Explorer

Change your homepage if it was altered:

  1. Open IE and click on the Gear icon.
  2. Select Internet Options.
  3. In the General tab, delete the Home page address and replace it by your preferred one (for example,
  4. Click Apply and then select OK.Reset IE homepage

Delete temporary files:

  1. Press on the Gear icon and select Internet Options.
  2. Under Browsing history, click Delete…
  3. Select relevant fields and press Delete.Clear temporary files from Internet Explorer

Reset Internet Explorer:

  1. Click on Gear icon > Internet options and select Advanced tab.
  2. Select Reset.
  3. In the new window, check Delete personal settings and select Reset again to complete removal.Reset Internet Explorer

Get rid of from Microsoft Edge

The additional method will show you how to remove the registry entries of the PUP.

Delete unwanted extensions from MS Edge:

  1. Select Menu (three horizontal dots at the top-right of the browser window) and pick Extensions.
  2. From the list, pick the extension and click on the Gear icon.
  3. Click on Uninstall at the bottom.Remove extensions from Edge

Clear cookies and other browser data:

  1. Click on the Menu (three horizontal dots at the top-right of the browser window) and select Privacy & security.
  2. Under Clear browsing data, pick Choose what to clear.
  3. Select everything (apart from passwords, although you might want to include Media licenses as well, if applicable) and click on Clear.Clear Edge browsing data

Reset MS Edge if that above steps did not work:

  1. Press on Ctrl + Shift + Esc to open Task Manager.
  2. Click on More details arrow at the bottom of the window.
  3. Select Details tab.
  4. Now scroll down and locate every entry with Microsoft Edge name in it. Right-click on each of them and select End Task to stop MS Edge from running.Reset MS Edge

If this solution failed to help you, you need to use an advanced Edge reset method. Note that you need to backup your data before proceeding.

  1. Find the following folder on your computer: C:\\Users\\%username%\\AppData\\Local\\Packages\\Microsoft.MicrosoftEdge_8wekyb3d8bbwe.
  2. Press Ctrl + A on your keyboard to select all folders.
  3. Right-click on them and pick DeleteAdvanced MS Edge reset 1
  4. Now right-click on the Start button and pick Windows PowerShell (Admin).
  5. When the new window opens, copy and paste the following command, and then press Enter:

    Get-AppXPackage -AllUsers -Name Microsoft.MicrosoftEdge | Foreach {Add-AppxPackage -DisableDevelopmentMode -Register “$($_.InstallLocation)\\AppXManifest.xml” -VerboseAdvanced MS Edge reset 2

Instructions for Chromium-based Edge

Delete extensions from MS Edge (Chromium):

  1. Open Edge and click select Settings > Extensions.
  2. Delete unwanted extensions by clicking Remove.Remove extensions from Chromium Edge

Clear cache and site data:

  1. Click on Menu and go to Settings.
  2. Select Privacy and services.
  3. Under Clear browsing data, pick Choose what to clear.
  4. Under Time range, pick All time.
  5. Select Clear now.Clear browser data from Chroum Edge

Reset Chromium-based MS Edge:

  1. Click on Menu and select Settings.
  2. On the left side, pick Reset settings.
  3. Select Restore settings to their default values.
  4. Confirm with Reset.Reset Chromium Edge

Remove from Mozilla Firefox (FF)

Refresh Mozilla Firefox to get rid of all adware traces.

Remove dangerous extensions:

  1. Open Mozilla Firefox browser and click on the Menu (three horizontal lines at the top-right of the window).
  2. Select Add-ons.
  3. In here, select plugins that are related to and click Remove.Remove extensions from Firefox

Clear cookies and site data:

  1. Click Menu and pick Options.
  2. Go to Privacy & Security section.
  3. Scroll down to locate Cookies and Site Data.
  4. Click on Clear Data…
  5. Select Cookies and Site Data, as well as Cached Web Content and press Clear.Clear cookies and site data from Firefox

In case did not get removed after following the instructions above, reset Mozilla Firefox:

  1. Open Mozilla Firefox browser and click the Menu.
  2. Go to Help and then choose Troubleshooting Information.Reset Firefox 1
  3. Under Give Firefox a tune up section, click on Refresh Firefox…
  4. Once the pop-up shows up, confirm the action by pressing on Refresh Firefox – this should complete removal.Reset Firefox 2

Uninstall from Google Chrome

Delete malicious extensions from Google Chrome:

  1. Open Google Chrome, click on the Menu (three vertical dots at the top-right corner) and select More tools > Extensions.
  2. In the newly opened window, you will see all the installed extensions. Uninstall all the suspicious plugins that might be related to by clicking Remove.Remove extensions from Chrome

Clear cache and web data from Chrome:

  1. Click on Menu and pick Settings.
  2. Under Privacy and security, select Clear browsing data.
  3. Select Browsing history, Cookies and other site data, as well as Cached images and files.
  4. Click Clear data.Clear cache and web data from Chrome

If the above-methods did not help you, reset Google Chrome to eliminate all the

  1. Click on Menu and select Settings.
  2. In the Settings, scroll down and click Advanced.
  3. Scroll down and locate Reset and clean up section.
  4. Now click Restore settings to their original defaults.
  5. Confirm with Reset settings to complete removal.Reset Chrome 2

Eliminate from Safari

Remove unwanted extensions from Safari:

  1. Click Safari > Preferences…
  2. In the new window, pick Extensions.
  3. Select the unwanted extension related to and select Uninstall.Remove extensions from Safari

Clear cookies and other website data from Safari:

  1. Click Safari > Clear History…
  2. From the drop-down menu under Clear, pick all history.
  3. Confirm with Clear History.Clear cookies and website data from Safari

Reset Safari if the above-mentioned steps did not help you:

  1. Click Safari > Preferences…
  2. Go to Advanced tab.
  3. Tick the Show Develop menu in menu bar.
  4. From the menu bar, click Develop, and then select Empty Caches.Reset Safari

Access your website securely from any location

When you work on the domain, site, blog, or different project that requires constant management, content creation, or coding, you may need to connect to the server and content management service more often. It is a hassle when your website is protected from suspicious connections and unauthorized IP addresses.

The best solution for creating a tighter network could be a dedicated/fixed IP address. If you make your IP address static and set to your device, you can connect to the CMS from any location and do not create any additional issues for server or network manager that need to monitor connections and activities. This is how you bypass some of the authentications factors and can remotely use your banking accounts without triggering suspicious with each login. 

VPN software providers like Private Internet Access can help you with such settings and offer the option to control the online reputation and manage projects easily from any part of the world. It is better to clock the access to your website from different IP addresses. So you can keep the project safe and secure when you have the dedicated IP address VPN and protected access to the content management system.

Backup files for the later use, in case of the malware attack

Computer users can suffer from data losses due to cyber infections or their own faulty doings. Ransomware can encrypt and hold files hostage, while unforeseen power cuts might cause a loss of important documents. If you have proper up-to-date backups, you can easily recover after such an incident and get back to work. It is also equally important to update backups on a regular basis so that the newest information remains intact – you can set this process to be performed automatically.

When you have the previous version of every important document or project you can avoid frustration and breakdowns. It comes in handy when malware strikes out of nowhere. Use Data Recovery Pro for the data restoration process.

About the author
Olivia Morelli
Olivia Morelli - Ransomware analyst

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  1. EDWARD says:
    March 23rd, 2014 at 6:32 am

    that is not spyware or malware its a script on the website its not on your machine its not a hijacker its part of a script which runs off the website

  2. Jerre says:
    October 11th, 2014 at 10:30 am

    As a webmaster, I was disappointed to see my privacy policy being violated by an extremely common script I was using (“AddThis”) for sharing pages to various social sites. The code was being executed remotely so I couldnt just remove the function call without removing the script all together. Sorry, the only way to avoid them and akamai is to block them by hacking your own computer (Google/Bing editing the hosts file for your OS.)

  3. Jerre says:
    October 11th, 2014 at 10:39 am

    Just have to point out: this page which claims to remove uses the very same AddThis script to share to page to social sites, which calls to report your usage.

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