Severity scale:  

Remove (Removal Guide) - Jul 2020 update

removal by Olivia Morelli - - | Type: Adware

ScorecardResearch – a suspicious service that tracks your TV watching habits, and more

The image displaying ScorecardResearch website
ScorecardResearch is a potentially unwanted program that collects a variety of both personal and anonymous information

ScorecardResearch is offered as a market research service that helps online advertising companies collect specific information.[1] Specifically, this marketing platform compiles certain data about targeted users and transfers it to the respective recipients. It does by asking users to fill surveys and questionnaires. However, malware is known to disturb users with intrusive advertisements that appear whenever they use Google Chrome, Internet Explorer, Mozilla Firefox or Safari, as well as collect a variety of information about them.

Type Adware
Developer Full Circle Studies, Inc.
Danger Level Medium. Collects a variety of information and shares it with third-parties
Distribution Software bundling
Symptoms Increased amount of ads on all websites, redirects, additional components installed without permission, etc.
Detection and elimination You can use Reimage Reimage Cleaner Intego for a quick solution; alternatively, you can check our manual instructions below

According to the front page ad of, this utility helps companies identify particular users' interests and meet their expectations. Unfortunately, the reality is a bit different. After analysis, IT experts revealed that this application and related website have the elements of adware. Therefore, if you install it on the system, you might suffer from an excessive amount of ads on the browser.  

Mostly, marketing platforms are misused for showing people misleading ads about sales, discounts, surveys, competitions or missing updates. After clicking them, people are either tricked into visiting unknown, suspicious or dangerous websites that are actively trying to increase their page rank or sales. Few users ignore the fact that some unknown utility, such as virus, compiles information about their browsing habits.

ScorecardResearch virus
ScorecardResearch enters users' computers via software bundling and changes DNS settings

If you suspect that this tool has settled down on your PC, you should perform the ScorecardResearch removal. Reimage Reimage Cleaner Intego or Malwarebytes is one of the programs ensuring that the elimination is appropriately completed, as some applications that might have been installed can be difficult to determine.

This website belongs to Full Circle Studies, Inc. and comprises a part of a bigger comScores Inc marketing community. Its clientele is comprised of online advertising companies. The latter do not have to go through all the trouble to question users on specific topics. adware does this job for them.

However, taking into account that belongs to PUP[2] category, such activity might profoundly irritate users. In other words, the adware might “encourage” users to fill in the surveys by displaying them on every visited website.

Redirects to unfamiliar websites might have the negative impact on the operation of your device as you may get misguided to domains which contain malignant elements. What is more, Scorecard Research app may easily alter your computer's DNS[3] settings. It means that your browsing traffic will be controlled by the PUP.

It is worth mentioning that the adware may collect the wanted information via cookies and other tracking technologies. The collected data includes the following:

  • Operating system information;
  • Browser type;
  • Website preferences;
  • Usage of websites and applications;
  • Web browsing activities, etc.

Unfortunately, this is not the only information that is being collected by ScorecardResearch. The Privacy Policy discloses that personal data is being excessively collected and shared with third parties:

We may use third party service providers to obtain personal information and combine that data with other data that we collect from or about you. This process may involve a third party setting a cookie on your computer or device when you visit a participating website, use a participating application, or view an advertisement on participating websites or in participating applications. <…>

We may also share any personal information that you provide to us as described below:

  • With our vendors, consultants, agents, contractors, and other service providers that we use to support our business;

It goes without saying that personal data should not be shared around the web that easily. Remember that any shared data might end in cybercrooks hands and can be easily misused, i.e., might lead to identity fraud.[4]

ScorecardResearch sample might be especially useful for online advertisers, who tend to spy on users to identify their needs.

Therefore, it might be transferred to client companies. Do not get surprised if your Inbox becomes flooded with ads. Note that the majority of ransomware viruses spread via spam messages as well. As a result, you might fail to distinguish which spam is harmless and which contains a menace within. Make removal your current priority.

Distribution methods of potentially unwanted programs

Browser hijackers, adware apps, and other PUPs are usually spread in the disguise of freeware. After downloading a free image editor or media player, few realize that such tools have additional components included By quickly hopping through the settings, the additional programs remain unnoticed. 

Therefore, you have been tricked into letting this PUP hijack your system. To protect yourself from these unwanted programs, start monitoring the installation processes of any application or its update. Select “Custom” or “Advanced” method and then carefully go through each step to see what components come along with the primary program. 

Additionally, we recommend you do not click on suspicious pop-up ads when browsing the internet. Quite often these advertisements recommend installing bogus software that tries to trick users into purchasing the licensed version or infuse victims' browsers with even more banners, offers, deals, coupons, in-text links, video-ads, etc.

Getting rid of ScorecardResearch

You can eliminate ScorecardResearch with the assistance of malware removal utility. If you have installed any applications related to the website, you might want to uninstall it as well. Speaking of automatic elimination, a cybersecurity program finishes Sb.ScorecardResearch removal within a couple of minutes. It also comes in handy dealing with more serious virtual threats.

ScorecardResearch adware

You can remove virus manually as well. Keep in mind that precision and attention are required if you want to eliminate the adware completely. Remember that such PUPs often disguise themselves under free applications. Thus, there is a risk to download one along with Skype or Flash Player. Note that this utility might be promoted more for UK netizens.[5]

You may remove virus damage with a help of Reimage Reimage Cleaner Intego. SpyHunter 5Combo Cleaner and Malwarebytes are recommended to detect potentially unwanted programs and viruses with all their files and registry entries that are related to them.

do it now!
Reimage Happiness
Intego Happiness
Compatible with Microsoft Windows Supported versions Compatible with OS X Supported versions
What to do if failed?
If you failed to remove virus damage using Reimage Intego, submit a question to our support team and provide as much details as possible.
Reimage Intego has a free limited scanner. Reimage Intego offers more through scan when you purchase its full version. When free scanner detects issues, you can fix them using free manual repairs or you can decide to purchase the full version in order to fix them automatically.
Alternative Software
Different software has a different purpose. If you didn’t succeed in fixing corrupted files with Reimage, try running SpyHunter 5.
Alternative Software
Different software has a different purpose. If you didn’t succeed in fixing corrupted files with Intego, try running Combo Cleaner.

To remove, follow these steps:

Eliminate from Windows systems

To uninstall suspicious programs that can be used for tracking you and collecting your personal information, use the guide given below. Pay attention to the ones that do not provide their developer. Mostly, they are considered potentially unwanted.

  1. Click Start Control Panel Programs and Features (if you are Windows XP user, click on Add/Remove Programs). Click 'Start -> Control Panel -> Programs and Features' (if you are 'Windows XP' user, click on 'Add/Remove Programs').
  2. If you are Windows 10 / Windows 8 user, then right-click in the lower left corner of the screen. Once Quick Access Menu shows up, select Control Panel and Uninstall a Program. If you are 'Windows 10 / Windows 8' user, then right-click in the lower left corner of the screen. Once 'Quick Access Menu' shows up, select 'Control Panel' and 'Uninstall a Program'.
  3. Uninstall and related programs
    Here, look for or any other recently installed suspicious programs.
  4. Uninstall them and click OK to save these changes. Right click on each of suspicious entries and select 'Uninstall'

Erase from Mac OS X system

  1. If you are using OS X, click Go button at the top left of the screen and select Applications. Cick 'Go' and select 'Applications'
  2. Wait until you see Applications folder and look for or any other suspicious programs on it. Now right click on every of such entries and select Move to Trash. Click on every malicious entry and select 'Move to Trash'

Delete from Internet Explorer (IE)

  1. Remove dangerous add-ons
    Open Internet Explorer, click on the Gear icon (IE menu) on the top right corner of the browser and choose Manage Add-ons. Click on menu icon and select 'Manage add-ons'
  2. You will see a Manage Add-ons window. Here, look for and other suspicious plugins. Disable these entries by clicking Disable: Right click on each of malicious entries and select 'Disable'
  3. Change your homepage if it was altered by virus:
    Click on the gear icon (menu) on the top right corner of the browser and select Internet Options. Stay in General tab.
  4. Here, remove malicious URL and enter preferable domain name. Click Apply to save changes. Delete malicious URL, enter your desired domain name and click 'Apply' to save changes
  5. Reset Internet Explorer
    Click on the gear icon (menu) again and select Internet options. Go to Advanced tab.
  6. Here, select Reset.
  7. When in the new window, check Delete personal settings and select Reset again to complete removal. Go to 'Advanced' tab and click on 'Reset' button. Now select 'Delete personal settings' and click on 'Reset' button again

Get rid of from Microsoft Edge

The additional method will show you how to remove the registry entries of the PUP.

Reset Microsoft Edge settings (Method 1):

  1. Launch Microsoft Edge app and click More (three dots at the top right corner of the screen).
  2. Click Settings to open more options.
  3. Once Settings window shows up, click Choose what to clear button under Clear browsing data option. Go to Settings and select 'Choose what to clear'
  4. Here, select all what you want to remove and click Clear. Select 'Clear' button
  5. Now you should right-click on the Start button (Windows logo). Here, select Task Manager. Open the start menu and select 'Task Manager'
  6. When in Processes tab, search for Microsoft Edge.
  7. Right-click on it and choose Go to details option. If can’t see Go to details option, click More details and repeat previous steps. Right-click 'Microsoft Edge' and select 'Go to details' Select 'More details' if 'Go to details' option fails to show up
  8. When Details tab shows up, find every entry with Microsoft Edge name in it. Right click on each of them and select End Task to end these entries. Find Microsoft Edge entries and select 'End Task'

Resetting Microsoft Edge browser (Method 2):

If Method 1 failed to help you, you need to use an advanced Edge reset method.

  1. Note: you need to backup your data before using this method.
  2. Find this folder on your computer: C:\Users\%username%\AppData\Local\Packages\Microsoft.MicrosoftEdge_8wekyb3d8bbwe.
  3. Select every entry which is saved on it and right click with your mouse. Then Delete option. Go to Microsoft Edge folder on your computer, right-click every entry and click 'Delete'
  4. Click the Start button (Windows logo) and type in window power in Search my stuff line.
  5. Right-click the Windows PowerShell entry and choose Run as administrator. Find Windows PowerShell, right-click it and select 'Run as administrator'
  6. Once Administrator: Windows PowerShell window shows up, paste this command line after PS C:\WINDOWS\system32> and press Enter:
    Get-AppXPackage -AllUsers -Name Microsoft.MicrosoftEdge | Foreach {Add-AppxPackage -DisableDevelopmentMode -Register $($_.InstallLocation)\AppXManifest.xml -Verbose}
    Copy and paste a required command and press 'Enter'

Once these steps are finished, should be removed from your Microsoft Edge browser.

Remove from Mozilla Firefox (FF)

Refresh Mozilla Firefox to get rid of all adware traces.

  1. Remove dangerous extensions
    Open Mozilla Firefox, click on the menu icon (top right corner) and select Add-ons Extensions. Click on menu icon and select 'Add-ons'
  2. Here, select and other questionable plugins. Click Remove to delete these entries. Select 'Extensions' and look for malicious entries. Click 'Remove' to get rid of each of them
  3. Reset Mozilla Firefox
    Click on the Firefox menu on the top left and click on the question mark. Here, choose Troubleshooting Information. Click on menu icon and then on '?'. Select 'Troubleshooting Information'
  4. Now you will see Reset Firefox to its default state message with Reset Firefox button. Click this button for several times and complete removal. Click on 'Reset Firefox' button for a couple of times

Uninstall from Google Chrome

  1. Delete malicious plugins
    Open Google Chrome, click on the menu icon (top right corner) and select Tools Extensions. Click on menu icon. Select 'Tools' and 'Extensions'
  2. Here, select and other malicious plugins and select trash icon to delete these entries. Look for malicious entries and delete each of them by clicking on the Trash bin icon
  3. Click on menu icon again and choose Settings Manage Search engines under the Search section. When in 'Settings', select 'Manage search engines...'
  4. When in Search Engines..., remove malicious search sites. You should leave only Google or your preferred domain name. Click 'X' to remove malicious URLs
  5. Reset Google Chrome
    Click on menu icon on the top right of your Google Chrome and select Settings.
  6. Scroll down to the end of the page and click on Reset browser settings. When in 'Settings', scroll down to 'Reset browser settings' button and click on it
  7. Click Reset to confirm this action and complete removal. Click on 'Reset' button to complete your removal

Eliminate from Safari

  1. Remove dangerous extensions
    Open Safari web browser and click on Safari in menu at the top left of the screen. Once you do this, select Preferences. Click on 'Safari' and select 'Preferences'
  2. Here, select Extensions and look for or other suspicious entries. Click on the Uninstall button to get rid each of them. Go to 'Extensions' and uninstall malicious add-ons
  3. Reset Safari
    Open Safari browser and click on Safari in menu section at the top left of the screen. Here, select Reset Safari.... Click on 'Safari' and select 'Reset Safari...'
  4. Now you will see a detailed dialog window filled with reset options. All of those options are usually checked, but you can specify which of them you want to reset. Click the Reset button to complete removal process. Select all options and click on 'Reset' button

Access your website securely from any location

When you work on the domain, site, blog, or different project that requires constant management, content creation, or coding, you may need to connect to the server and content management service more often. It is a hassle when your website is protected from suspicious connections and unauthorized IP addresses.

The best solution for creating a tighter network could be a dedicated/fixed IP address. If you make your IP address static and set to your device, you can connect to the CMS from any location and do not create any additional issues for server or network manager that need to monitor connections and activities. This is how you bypass some of the authentications factors and can remotely use your banking accounts without triggering suspicious with each login. 

VPN software providers like Private Internet Access can help you with such settings and offer the option to control the online reputation and manage projects easily from any part of the world. It is better to clock the access to your website from different IP addresses. So you can keep the project safe and secure when you have the dedicated IP address VPN and protected access to the content management system.

Backup files for the later use, in case of the malware attack

Computer users can suffer various losses due to cyber infections or their own faulty doings. Software issues created by malware or direct data loss due to encryption can lead to problems with your device or permanent damage. When you have proper up-to-date backups, you can easily recover after such an incident and get back to work.

It is crucial to create updates to your backups after any changes on the device, so you can get back to the point you were working on when malware changes anything or issues with the device causes data or performance corruption. Rely on such behavior and make file backup your daily or weekly habit.

When you have the previous version of every important document or project you can avoid frustration and breakdowns. It comes in handy when malware occurs out of nowhere. Use Data Recovery Pro for the system restoring purpose.

About the author

Olivia Morelli
Olivia Morelli - Ransomware analyst

If this free removal guide helped you and you are satisfied with our service, please consider making a donation to keep this service alive. Even a smallest amount will be appreciated.

Contact Olivia Morelli
About the company Esolutions


Removal guides in other languages

  1. EDWARD says:
    March 23rd, 2014 at 6:32 am

    that is not spyware or malware its a script on the website its not on your machine its not a hijacker its part of a script which runs off the website

  2. Jerre says:
    October 11th, 2014 at 10:30 am

    As a webmaster, I was disappointed to see my privacy policy being violated by an extremely common script I was using (“AddThis”) for sharing pages to various social sites. The code was being executed remotely so I couldnt just remove the function call without removing the script all together. Sorry, the only way to avoid them and akamai is to block them by hacking your own computer (Google/Bing editing the hosts file for your OS.)

  3. Jerre says:
    October 11th, 2014 at 10:39 am

    Just have to point out: this page which claims to remove uses the very same AddThis script to share to page to social sites, which calls to report your usage.

Your opinion regarding