Premier Opinion ads: what it is and how to remove it
Premier Opinion is adware developed by VoiceFive Inc. that claims to offer survey-based earnings but actually tracks browsing habits and collects personal data for advertisers' profit. It displays intrusive survey ads across all browsers.
Facts checked October 5, 2026. Removal steps tested on Windows 11 (26H2) and checked against Microsoft's and the browser makers' current documentation. Sections marked as our earlier report are the original text: they describe the threat as it was then and have not been reviewed since. The 2026 status, the removal steps and the questions are current.
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Premier Opinion ads: summary
| Name | Premier Opinion |
|---|---|
| Also known as | PUA:Win32/PremierOpinion |
| Developer | VoiceFive Inc. |
| Type | Potentially unwanted program (PUP) |
| Main symptoms | Numerous survey ads appearing while using the affected web browser, in-text links, questionnaires |
| Background activities | Data tracking. The app is interested in users' browsing habits, demographic information, and application usage |
| Removal | Scan the PC with security software to find and remove the malware and anything installed with it. Fortect scans Windows for malware and repairs the system files and settings it damaged. Remove it nowTo use the full-featured product, you have to purchase a license for Fortect. The scan is free. |
Show 12 more facts
| Affected operating systems | Windows OS, Mac OS X |
|---|---|
| Detection names | No Microsoft detection name is known |
| Distribution | Not recorded in the old report |
| Damage | Not recorded in the old report |
| Symptoms | Redirects to an unknown domain |
| Evidence | 6 write-ups by security sites; details still limited |
| Domains | www.permissionresearch.com |
| Ads shown as | Redirects through ad pages |
| Browsers | Chrome, Edge and Firefox |
| First seen | 2 January 2021 |
| Microsoft Defender name | PUA:Win32/PremierOpinion |
| Facts checked | 5 October 2026 |
What the Premier Opinion ads ads look like
Once you agree to participate in this program, we may notify you of survey opportunities through e-mail, pop-ups, toast windows, U.S. mail, and other means. If you elect to participate in a survey, we require that you provide complete and accurate information about yourself and your household.
Is Premier Opinion ads dangerous?
From our report of Jan 2021 · outdated details corrected in October 2026
Premier Opinion - a potentially unwanted program that has a poor reputation linked to data tracking tasks
Premier Opinion, also known as PUA:Win32/PremierOpinion and developed by VoiceFive Inc., claims to be a part of an online market but has a questionable reputation instead.
According to various sources, the program might display intrusive ads but it might not as it all depends on the version of the application that is installed. However, mostly, Premier Opinion virus aims to track users' browsing habits, even gather some personal details, and overload the desktop with questionable surveys and offers.
These activities are not only annoying but they can be potentially dangerous too as by revealing some sensitive data to the program developers you risk getting your information lost in some type of hacker's hands.
People who are working behind Premier Opinion virus try to motivate its members by the promising the opportunity to earn cash or other material benefits. However, it seems that this program is just another adware-type application that can barely give anything useful in return. All of the benefits are linked towards the developers.
According to Microsoft Security Intelligence group, Premier Opinion is a potentially unwanted program that can be downloaded from various third-party websites such as www.permissionresearch.com and www.opinionsquare.com. Its distribution has been discovered to be the most popular in China, The United States, France, The United Kingdom, and Spain.
Additionally, potentially unwanted programs such as Premier Opinion are capable of bringing other third-party content with them. The same Microsoft experts have discovered that this adware-type application can also install Internet Download Manager, NVIDIA Virtual Audio 1.2.40, HTML5 Video Player 1.2.5, and other third-party products.
As soon as it manages to get inside the system, Premier Opinion program modifies each of your browsers (Microsoft Edge, Mozilla Firefox, and Google Chrome) without user's consent. Be careful because this program may also change your homepage or new tab URL zone and initiate other changes on each of your web browser apps.
Afterward, victim's browsing sessions are flooded with Premier Opinion ads which are typically filled with offers to participate in multiple surveys. In fact, by clicking on any of its ads, you may find yourself on suspicious sites which are used for spreading questionable programs, like other adware, browser hijackers or even dangerous viruses.
You might not notice that advertisements come directly from Premier Opinion and its websites, however, later on, you might see some texts near those ads that announce about the appearance of this adware. The adverts can claim:
If you want to stop these redirects from happening, run a full system scan with . The app will help you double-check the system and see if it is infected. In addition, you can perform Premier Opinion removal on Mac or Windows operating systems manually with the guide given below. These instructions are also suitable for web browsers.
Additionally, people are willing to uninstall Premier Opinion not just because of its ads, survey offers and similar pop-ups that are caused by this PUP on every shopping website they visit. It seems that this program can also cause much more damage and can lead you to dangerous, privacy-related issues. Besides, if you carefully read the Privacy Policy, Premier Opinion adware is able to do the following:
Note that we do not recommend providing your private details under any circumstances. Due to the reasons mentioned above, we neither suggest installing this unreliable application nor continue using it if you have already done so. Instead, you should remove Premier Opinion to avoid further issues.
Besides, the developers of Premier Opinion agree that various information about the user can be collected. This might not only include the IP address, browser type, geographic location of the person but the company might also be able to see the user's name/surname, email address, mobile phone number, and similar private data:
- "Ads by PremierOpinion";
- "Powered by PremierOpinion";
- "Brought to you by PremierOpinion";
- "Ads powered by PremierOpinion";
- "Advertisements by PremierOpinion".
From our report of Jan 2021 · not reviewed since
Adware comes in one package with regular software
If you wonder how potentially unwanted programs get installed on your computer, the answer is simple — you may have installed free applications from the Internet recklessly.
PUPs travel in so-called software-bundles, which is a popular marketing technique employed by many adware developers.
This method relies on the belief that while installing software, the user will pick Quick or Recommended settings and won't be able to decline the installation of the potentially unwanted program. In other terms, the latter parameters skip many steps of the process, including the one which contains a pre-marked box allowing to infiltrate the adware program.
To avoid that, you should opt for Custom or Advanced configuration and install professional security software. It will help you to examine files for malicious programs before the download and protect your computer from various threats. Additionally, we suggest not installing PDF converters, video streaming apps, or download managers since they are the most likely to hold the PUP inside their installer.
From our report of Jan 2021 · not reviewed since
More from our earlier report on Premier Opinion
- Uninstall PremierOpinion add-on, run to get rid of its leftover effect
- We may collect personal information about you when you voluntarily provide us with such information, such as through our Website.
- We may collect such information directly from you or we may receive it from a third-party company that is acting on our behalf or that otherwise refers you to us.
- For example, you may provide us with personal information when you submit an online form or otherwise communicate with us through our Website.
- This information may include your name, address, phone number, and email address, among other types of information, including any personal information you provide to us in a message.
Check your browser and PC
Premier Opinion detection names
If Windows Security shows PUA:Win32/PremierOpinion, it has found Premier Opinion or a file that belongs to it.
Write the name down before you click Remove: it is the most useful search term later, and you will need it if you report the incident.
A family name in the label is more informative than a heuristic one. Our page on why one threat has many antivirus names lists the common formats and what each part means.
- Address:
www.permissionresearch.com
How to remove Premier Opinion ads
How to remove the Premier Opinion extension
Do the browser steps in every browser and profile on the PC, then check Windows for the program that installed the extension.
Step 1: Remove extensions you did not add
Premier Opinion often works through an extension, so go through the extension list of each browser:
chrome://extensionsedge://extensions- Extensions and themes in Firefox
Switch suspicious extensions off one at a time and reload the page where the problem shows, then remove the one that stops it, and any other you did not add.
Remember the other browsers and profiles on the PC. If Remove is missing or greyed out, a policy forces the extension, which the policy step deals with. Windows 11 and Windows 10 show the same pages.
Chrome on Windows 11: More > Extensions > Manage extensions. Full procedure with screenshots: Remove a browser extension
Step 2: Uninstall programs you did not mean to install
Open Settings > Apps > Installed apps in Windows 11, or Settings > Apps > Apps & features in Windows 10, and sort the list by install date. Look at what appeared around the day the problem started and uninstall every program you do not recognise or did not choose.
Free converters, PDF and video tools, "system optimizers" and unknown browsers are the usual carriers of Premier Opinion. If a name is unclear, search for it before you remove it, so you do not uninstall a driver or a Windows component.
Full procedure with screenshots: Uninstall a program or app in Windows On uGetFix
Step 3: Reset the browser
Finish the browser part with a reset, which puts the search engine, start page, new tab page and site permissions back to their defaults and switches extensions off. Chrome: Settings > Reset settings > Restore settings to their original defaults.
Edge: Settings > Reset settings. Firefox: Help > More troubleshooting information > Refresh Firefox, which also removes its extensions. Your bookmarks and saved passwords are kept, and the menus are the same on Windows 11 and Windows 10.
Chrome on Windows 11: Settings > Reset settings. Full procedure with screenshots: Reset a browser and fix a hijacked search engine
Step 4: Scan the PC, then run the offline scan
Open Windows Security > Virus & threat protection > Scan options, run a Full scan and remove everything it finds. Then select Microsoft Defender Antivirus (offline scan) and click Scan now: the PC restarts and scans before Windows loads, which finds files that hide while Windows runs.
Save your work first, because the offline scan takes about 15 minutes. Both scans are built into Windows 11 and Windows 10, and a second scanner from another vendor is a useful extra opinion.
Windows 11: Windows Security > Virus & threat protection > Scan options. Full procedure with screenshots: Run a Microsoft Defender Offline scan
Instructions for each browser and system
The detailed steps for every browser and system this guide covers. Open the one you use.
Uninstall from Windows
To clean your Windows OS, follow the guide below and remove all suspicious browser extensions and plug-ins.
Uninstall from Windows 10/8:
- Type Control Panel into the Windows search box and open the result.
- Under Programs, select Uninstall a program.
Uninstall from Windows 7/XP:
- Click on Windows Start > Control Panel (Windows XP users should click on Add/Remove Programs).
- In Control Panel, select Programs > Uninstall a program.
Remove the unwanted program:
- In the Programs and Features window, look for any recently installed suspicious entries, select them, and click Uninstall.
- If User Account Control appears, click Yes to confirm, then complete the removal.
Remove from Google Chrome
Fix Chrome by uninstalling elements which are linked to the virus.
Delete malicious extensions from Google Chrome:
- Open Google Chrome, click on the Menu (three vertical dots at the top-right corner) and select More tools > Extensions.
- In the newly opened window, you will see all the installed extensions. Uninstall all suspicious extensions related to the unwanted program by clicking Remove.
Clear cache and web data from Chrome:
- Click on Menu and pick Settings.
- Under Privacy and security, select Clear browsing data.
- Select Browsing history, Cookies and other site data, as well as Cached images and files.
- Click Clear data.
Change your homepage:
- Click menu and choose Settings.
- Look for a suspicious site in the On startup section.
- Click on Open a specific or set of pages and click on three dots to find the Remove option.
Reset Google Chrome:
If the previous methods did not help you, reset Google Chrome to eliminate all the unwanted components:
- Click on Menu and select Settings.
- In the Settings, scroll down and click Advanced.
- Scroll down and locate Reset and clean up section.
- Now click Restore settings to their original defaults.
- Confirm with Reset settings.
Remove from Microsoft Edge
Delete unwanted extensions from MS Edge:
- Select Menu (three horizontal dots at the top-right of the browser window) and pick Extensions.
- From the list, pick the extension and click on the Gear icon.
- Click Remove.
Clear cookies and other browser data:
- Click on the Menu (three horizontal dots at the top-right of the browser window) and select Settings > Privacy, search, and services..
- Under Clear browsing data, pick Choose what to clear.
- Select Cookies and other site data and Cached images and files. (apart from passwords, although you might want to include Media licenses as well, if applicable) and click on Clear.
Restore new tab and homepage settings:
- Click the menu icon and choose Settings.
- Then find On startup section.
- Click Remove next to any suspicious startup page.
Reset MS Edge if the above steps did not work:
- Press on Ctrl + Shift + Esc to open Task Manager.
- Click on More details arrow at the bottom of the window.
- Select Details tab.
- Now scroll down and locate every entry with Microsoft Edge name in it. Right-click on each of them and select End Task to stop MS Edge from running.
Delete extensions from MS Edge (Chromium):
- Open Edge and click select Settings > Extensions.
- Delete unwanted extensions by clicking Remove.
Clear cache and site data:
- Click on Menu and go to Settings.
- Select Privacy, search and services.
- Under Clear browsing data, pick Choose what to clear.
- Under Time range, pick All time.
- Select Clear now.
Reset Chromium-based MS Edge:
- Click on Menu and select Settings.
- On the left side, pick Reset settings.
- Select Restore settings to their default values.
- Confirm with Reset.
- This will disable extensions and reset startup pages but will not delete bookmarks, saved passwords, or browsing history.
Remove from Mozilla Firefox (FF)
Clean Mozilla Firefox from suspicious content by completing the following steps:
Remove dangerous extensions:
- Open Mozilla Firefox browser and click on the Menu (three horizontal lines at the top-right of the window).
- Select Add-ons.
- In here, select the unwanted extension and click Remove.
Reset the homepage:
- Click three horizontal lines at the top right corner to open the menu.
- Choose Settings.
- Under Home, set your preferred homepage and new tab settings.
Clear cookies and site data:
- Click Menu and pick Settings.
- Go to Privacy & Security section.
- Scroll down to locate Cookies and Site Data.
- Click on Clear Data...
- Select Cookies and Site Data and Temporary cached files and pages, then click Clear.
Reset Mozilla Firefox
If clearing the browser as explained above did not help, reset Mozilla Firefox:
- Open Mozilla Firefox browser and click the Menu.
- Go to Help and then choose Troubleshooting Information.
- Under Give Firefox a tune up section, click on Refresh Firefox...
- Once the pop-up shows up, confirm the action by pressing on Refresh Firefox.
Delete from Safari
Remove dangerous extensions:
- Open Safari, click Safari in the menu at the top-left of the screen, and select Preferences.
- Go to the Extensions tab, look for any suspicious entries, and click Uninstall to remove them.
Clear history and website data:
- Click Safari in the menu and pick Clear History.
- Set Clear to all history and confirm with Clear History.
Reset Safari:
- Click Safari in the menu and select Preferences > Advanced.
- Enable Show Develop menu in menu bar.
- From the menu bar, click Develop and select Empty Caches.
Delete from macOS
To uninstall PremierOpinion from MacOS users, use the help of this guide.
Remove the unwanted application:
- From the menu bar, select Go > Applications.
- In the Applications folder, look for any suspicious entries, then drag them to Trash (or right-click and pick Move to Trash).
Delete leftover files and folders:
- Select Go > Go to Folder.
- Enter /Library/Application Support and remove any suspicious folders related to the unwanted program.
- Repeat the same check in the /Library/LaunchAgents and /Library/LaunchDaemons folders, deleting any suspicious entries.
- Finally, empty the Trash to permanently remove the leftovers.
Reset Internet Explorer
If the adware has left some rogue extension or add-ons in Explorer, you can easily remove these objects with the help of the following guidelines:
Remove dangerous add-ons:
- Open Internet Explorer, click on the Gear icon (IE menu) on the top-right corner of the browser
- Pick Manage Add-ons.
- You will see a Manage Add-ons window. Here, look for suspicious plugins. Click on these entries and select Disable.
Change your homepage if it was altered:
- Open IE and click on the Gear icon.
- Select Internet Options.
- In the General tab, delete the Home page address and replace it by your preferred one (for example, Google.com).
- Click Apply and then select OK.
Delete temporary files:
- Press on the Gear icon and select Internet Options.
- Under Browsing history, click Delete...
- Select relevant fields and press Delete.
Reset Internet Explorer:
- Click on Gear icon > Internet options and select Advanced tab.
- Select Reset.
- In the new window, check Delete personal settings and select Reset.
Choose a proper web browser and improve your safety with a VPN tool
Online spying has got momentum in recent years and people are getting more and more interested in how to protect their privacy online.
One of the basic means to add a layer of security - choose the most private and secure web browser. Although web browsers can't grant full privacy protection and security, some of them are much better at sandboxing, HTTPS upgrading, active content blocking, tracking blocking, phishing protection, and similar privacy-oriented features.
However, if you want true anonymity, we suggest you employ a powerful VPN - it can encrypt all the traffic that comes and goes out of your computer, preventing tracking completely.
Lost your files? Use data recovery software
While some files located on any computer are replaceable or useless, others can be extremely valuable.
Family photos, work documents, school projects - these are types of files that we don't want to lose. Unfortunately, there are many ways how unexpected data loss can occur:
- power cuts
- Blue Screen of Death errors
- hardware failures
- crypto-malware attack
- even accidental deletion
To ensure that all the files remain intact, you should prepare regular data backups. You can choose cloud-based or physical copies you could restore from later in case of a disaster. If your backups were lost as well or you never bothered to prepare any, can be your only hope to retrieve your invaluable files.
From our report of Jan 2021 · not reviewed since
The easiest way to remove Premier Opinion virus
According to BedyNet.ru experts, you can quickly finish Premier Opinion removal if you decide to do it automatically.
If you want to get rid of the annoying surveys and ads successfully, you must uninstall them all.
Therefore, the best option would be to remove Premier Opinion with the help of robust antivirus software. However, you can use the steps given below this article to fix your computer system manually. You will have to delete adware-related elements from your computer and then reset your web browsers.
Questions about Premier Opinion ads
What is Premier Opinion?
Premier Opinion, also known as PUA:Win32/PremierOpinion and developed by VoiceFive Inc., is a potentially unwanted program claiming to be part of an online market. According to 2021 reporting, the program has a questionable reputation linked to data tracking. Premier Opinion might display intrusive ads depending on the installed version.
Mostly, it aims to track users' browsing habits and gather personal details while overloading desktops with questionable surveys and offers. These activities are not only annoying but potentially dangerous—by revealing sensitive data to developers, you risk your information falling into hackers' hands. Multiple sources report this application's poor reputation.
How is Premier Opinion distributed?
Microsoft Security Intelligence discovered Premier Opinion downloaded from various third-party websites including www.permissionresearch.com and www.opinionsquare.com. Distribution has been most popular in China, The United States, France, The United Kingdom, and Spain. The 2021 guide indicated the program travels in software bundles, which is a popular marketing technique among adware developers.
Potentially unwanted programs like Premier Opinion commonly bring other third-party content alongside them. During installation, without users' knowledge, the program bundles other programs like Internet Download Manager and HTML5 Video Player. Users often encounter Premier Opinion unintentionally through bundle software rather than direct download.
What does Premier Opinion do after installation?
After installation, Premier Opinion modifies each internet browser including Internet Explorer, Mozilla Firefox, and Google Chrome without user consent. The program may change your homepage or new tab URL settings and initiate other changes on each web browser. It floods your browsing sessions with Premier Opinion ads typically filled with survey opportunities.
By clicking any of these ads, you may find yourself on suspicious sites used for spreading questionable programs like adware, browser hijackers, or dangerous viruses. The ads may announce their origin by displaying texts near them saying "Brought to you by PremierOpinion." If you want to stop these redirects, run full system scans with professional security software.
What information does Premier Opinion collect?
According to the program's Privacy Policy, Premier Opinion collects extensive personal information. It gathers the user's name, address, phone number, email address, and other types of personal information.
The company may also collect demographic information, browser type, geographic location, and application usage data. Premier Opinion states it may notify users of survey opportunities through email, pop-ups, and toast windows.
The program explicitly agrees that various information about users can be collected. If you voluntarily provide information through their website, additional personal details get recorded. This invasive data collection policy demonstrates why removing Premier Opinion protects your privacy.
Does Premier Opinion pay users for participation?
No. People behind Premier Opinion claim members can earn cash or other material benefits through participation. However, it seems this is just another adware-type application that provides barely anything useful in return for extensive data collection. All benefits are linked toward the developers rather than participants.
The promise of earning money is a marketing tactic to convince users to install the program and accept data tracking. While users may receive occasional small survey payments, the personal information loss and invasive tracking far outweigh any compensation. Premier Opinion profits significantly from harvesting your data and behavioral information.
How do I remove Premier Opinion?
First, uninstall the Premier Opinion add-on through your browser extensions settings. Run professional anti-malware software to detect and eliminate all remaining Premier Opinion components and effects.
The 2021 guide recommended automatic removal using robust antivirus software rather than manual methods. Manual removal can miss important components. Professional tools provide thorough detection and elimination.
After professional removal, consider resetting your web browsers to their default settings to remove homepage changes and other modifications made by the program. Verify removal by checking that unwanted ads and survey prompts no longer appear.
Can I remove Premier Opinion manually?
You can perform Premier Opinion removal manually on both Mac and Windows operating systems using detailed guides, and these instructions apply to web browser cleanup as well. However, manual methods often prove insufficient because bundled programs and leftover components remain. Uninstalling the main program through Control Panel typically leaves adware-related elements behind.
Manual removal involves complex browser configuration changes and registry editing that many users find difficult. Professional anti-malware tools provide more complete removal without risk of missing important components. Manual removal should only be attempted if you're comfortable navigating system settings and browser configurations.
How do I avoid Premier Opinion and similar PUPs?
Always choose Custom or Advanced installation options when downloading free software rather than clicking through Recommended settings. This displays the full list of programs being installed, allowing you to deselect potentially unwanted programs.
Avoid downloading PDF converters, video streaming apps, and download managers—these most likely contain PUPs bundled inside their installers. Be skeptical of claims that programs help improve websites or earn money through survey participation.
Only download from official and trustworthy sources, avoiding questionable third-party sites. Install professional security software and keep it updated. These practices significantly reduce your risk of encountering Premier Opinion and similar adware programs.
Will Fortect remove Premier Opinion?
Fortect scans Windows for malware and unwanted programs and repairs the system files and settings they change, and its free scan shows what it finds on your PC before you decide anything.
For Premier Opinion, follow the plan above as well: the browser steps take back permissions and settings that no scanner treats as a threat, and uninstalling the program that brought it removes the source.
Run Microsoft Defender's full scan and, if anything was found, its offline scan as a second opinion. If the symptoms are gone after the plan and both scans are clean, there is nothing more to do.
Sources
- ReputationDefender: Top 10 Reasons to Keep Your Personal Information Private (read October 5, 2026)
- Google Chrome Help: Use notifications to get alerts (no longer online) (read October 5, 2026)
- FTC: How to recognize, remove and avoid malware (read October 5, 2026)
- Microsoft Learn: Microsoft Defender Offline (read October 5, 2026)
- Microsoft Learn: How Microsoft names malware (read October 5, 2026)