GUPlayer ads: what it is and how to remove it
GUPlayer (by Bechiro S.L.) is an adware-type software that falls into potentially unwanted programs' (PUP) group.
Facts checked October 7, 2026. Removal steps tested on Windows 11 (26H2) and checked against Microsoft's and the browser makers' current documentation. Sections marked as our earlier report are the original text: they describe the threat as it was then and have not been reviewed since. The 2026 status, the removal steps and the questions are current.
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GUPlayer ads: summary
| Detection names | No Microsoft detection name is known |
|---|---|
| Distribution | Not recorded in the old report |
| Damage | Not recorded in the old report |
| Name | GUPlayer |
| Type | Adware extension |
| Symptoms | An unknown program in Installed apps |
| Removal | Scan the PC with security software to find and remove the malware and anything installed with it. Fortect scans Windows for malware and repairs the system files and settings it damaged. Remove it nowTo use the full-featured product, you have to purchase a license for Fortect. The scan is free. |
Show 4 more facts
| Evidence | 4 write-ups by security sites; details still limited |
|---|---|
| Program | GUPlayer |
| First seen | 22 August 2017 |
| Facts checked | 7 October 2026 |
Is GUPlayer ads dangerous?
From our report of Aug 2017 · not reviewed since
GUPlayer adware repeatedly displays third-party ads and annoys computer users
GUPlayer (by Bechiro S.L.) is an adware-type software that falls into potentially unwanted programs' (PUP) group.
The official website of it advertises it as a useful media player capable of combining rich functionality and a user-friendly interface. In reality, it is a spyware-type application that tracks user's online behaviour only to serve annoying web ads. Experts recommend to remove GU Player it to avoid getting intrusive pop-up ads and keep your personal information secure.
This questionable media player is the reason why many people now suffer from a continuous flow of third-party advertisements, annoying redirects to sponsored websites, system slow downs and other inconveniences.
If you have recently installed a freeware from the Internet and noticed aforementioned performances on your computer, you should open your Task Manager and look if GUPlayer.exe process is not silently running on your system. If so, there is no doubt that you have accidentally installed a whole bundle of programs instead of one.
The activity of the adware can be shortly described in such way:
Seem useful, isn't it? For example, if you were recently looking for the best offers for vacation, you may expect pop-up ads with cheap flights, hotels and so on. Unfortunately, 'Ads by GUPlayer' are, usually, fake and reroute people to predetermined websites. We have found some suspicious statements on the program's official website, which we would like to share with you:
We want to warn you that sharing such information with a company of suspicious reputation might not be the best idea. You can never know where the collected data is going to end up on, and what it is actually going to be used for.
You can find security software reviews on our website as well. These programs can easily finish the GUPlayer removal as well as get rid of all other suspicious programs in no time.
- The shady adware may access, collect and share user's browsing habits.
- Once it gets inside , it hijack Google Chrome, Mozilla Firefox, Internet Explorer, other less popular web browsers and installs tracking software on each of them.
- As a consequence, the performance of these web browsers significantly deteriorates.
- Thus, no matter which one you prefer using, this adware will still be capable of seeing what websites do you visit, how long do you stay there, what search queries do you type, your PC location, IP address, email address and so on.
- As soon as it collects an appropriate amount of information, it sends it to remote control servers and use it for delivering people personalized ads.


From our report of Aug 2017 · not reviewed since
More from our earlier report on GUPlayer
- will collect and treat any data the users insert in the available forms of this website [...] as well as any other information may automatically capture in relation with the technical specifications of the user's equipment: operating system version, internet browser version, CPU type, internet connection type, operating system language, IP address, cookies activation, Java activation and screen resolution [...] Data can be personal"
How GUPlayer ads got into your browser
From our report of Aug 2017 · not reviewed since
Similarly to other adware-type programs, GU Player malware typically infiltrates into the system along with free software.
You should beware that the majority of free programs that are promoted on various third-party websites are bundled with 'optional downloads' because freeware developers earn the money this way.
Even though, 'bundling' is not considered as an illegal marketing and distribution method, nowadays it is mainly used for distributing potentially unwanted programs. That's why you should be more careful when downloading and installing freeware from the Internet.
Avoid Recommended or Quick installation because it is, usually, set to install additional components by default. Instead of it, choose Advanced or Custom installation mode because it discloses all available check boxes, including the ones that offer to install optional downloads.
If you spot notifications claiming that you accept to install plug-in, add-on, toolbar, or extension, deselect them without hesitation. Otherwise, you may end up with another adware or potentially unwanted program on your computer.
GUPlayer is not a malicious program itself, but it implements various suspicious activities behind your back and tries to trick you in various ways. Therefore, it goes without saying that you should remove it.
How to remove GUPlayer ads
How to remove the GUPlayer extension
Do the browser steps in every browser and profile on the PC, then check Windows for the program that installed the extension.
Step 1: Remove extensions you did not add
In Chrome open
chrome://extensions, in Edgeedge://extensions, and in Firefox the menu > Extensions and themes.Remove every extension you do not remember adding, especially search, new tab, coupon, PDF, weather or video downloader add-ons. Check every browser and every profile, because each keeps its own list.
If an extension has no Remove button or comes back, a browser policy holds it (see "Managed by your organization" in the procedure below). The pages are the same on Windows 11 and Windows 10.

Chrome on Windows 11: More > Extensions > Manage extensions. Full procedure with screenshots: Remove a browser extension
Step 2: Uninstall GUPlayer
GUPlayer is removed like any other program, from the list of installed apps. In Windows 11 that is Settings > Apps > Installed apps, in Windows 10 Settings > Apps > Apps & features, and in both you can also use Control Panel > Programs and Features.
Select GUPlayer, click Uninstall and follow the uninstaller to the end. Then look at the entries just above and below it when the list is sorted by date: bundled programs install at the same minute.
Full procedure with screenshots: Uninstall a program or app in Windows On uGetFix
Step 3: Reset the browser
A reset removes what the steps above could miss:
- changed start pages
- site permissions
- hidden settings
In Chrome open Settings > Reset settings > Restore settings to their original defaults; in Edge Settings > Reset settings; in Firefox Help > More troubleshooting information > Refresh Firefox.
Tip: Bookmarks and saved passwords stay, while extensions are turned off and the search engine and start page return to the defaults.
Reset every browser on the PC, including Edge, which Windows 11 and Windows 10 always have.

Chrome on Windows 11: Settings > Reset settings. Full procedure with screenshots: Reset a browser and fix a hijacked search engine
Step 4: Scan the PC, then run the offline scan
A scan finds the parts of GUPlayer that the manual steps cannot see. In Windows Security > Virus & threat protection > Scan options, start a Full scan and quarantine what it reports.
Follow it with Microsoft Defender Antivirus (offline scan) > Scan now, which restarts the PC and checks the disk while Windows and the malware are not running.
It takes about 15 minutes and works the same in Windows 11 and Windows 10. If either scan finds something, run the full scan again after removal until it comes back clean.

Windows 11: Windows Security > Virus & threat protection > Scan options. Full procedure with screenshots: Run a Microsoft Defender Offline scan
Instructions for each browser and system
The detailed steps for every browser and system this guide covers. Open the one you use.
Uninstall from Windows
In order to uninstall GUPlayer, you must complete the given directions: Firstly, uninstall all programs related to the said adware program and get rid of other suspicious applications that you cannot remember installing. Then, check each of your browsers for extensions/add-ons associated with the suspicious media player or other potentially unwanted programs and delete them.
Uninstall from Windows 10/8:
- Type Control Panel into the Windows search box and open the result.
- Under Programs, select Uninstall a program.

Uninstall from Windows 7/XP:
- Click on Windows Start > Control Panel (Windows XP users should click on Add/Remove Programs).
- In Control Panel, select Programs > Uninstall a program.

Remove the unwanted program:
- In the Programs and Features window, look for any recently installed suspicious entries, select them, and click Uninstall.
- If User Account Control appears, click Yes to confirm, then complete the removal.

Remove from Google Chrome
Delete unknown/suspicious browser extensions from Chrome to stop the flow of GUPlayer ads.
Delete malicious extensions from Google Chrome:
- Open Google Chrome, click on the Menu (three vertical dots at the top-right corner) and select More tools > Extensions.
- In the newly opened window, you will see all the installed extensions. Uninstall all suspicious extensions related to the unwanted program by clicking Remove.

Clear cache and web data from Chrome:
- Click on Menu and pick Settings.
- Under Privacy and security, select Clear browsing data.
- Select Browsing history, Cookies and other site data, as well as Cached images and files.
- Click Clear data.

Change your homepage:
- Click menu and choose Settings.
- Look for a suspicious site in the On startup section.
- Click on Open a specific or set of pages and click on three dots to find the Remove option.
Reset Google Chrome:
If the previous methods did not help you, reset Google Chrome to eliminate all the unwanted components:
- Click on Menu and select Settings.
- In the Settings, scroll down and click Advanced.
- Scroll down and locate Reset and clean up section.
- Now click Restore settings to their original defaults.
- Confirm with Reset settings.

Remove from Microsoft Edge
Delete unwanted extensions from MS Edge:
- Select Menu (three horizontal dots at the top-right of the browser window) and pick Extensions.
- From the list, pick the extension and click on the Gear icon.
- Click Remove.

Clear cookies and other browser data:
- Click on the Menu (three horizontal dots at the top-right of the browser window) and select Settings > Privacy, search, and services..
- Under Clear browsing data, pick Choose what to clear.
- Select Cookies and other site data and Cached images and files. (apart from passwords, although you might want to include Media licenses as well, if applicable) and click on Clear.

Restore new tab and homepage settings:
- Click the menu icon and choose Settings.
- Then find On startup section.
- Click Remove next to any suspicious startup page.
Reset MS Edge if the above steps did not work:
- Press on Ctrl + Shift + Esc to open Task Manager.
- Click on More details arrow at the bottom of the window.
- Select Details tab.
- Now scroll down and locate every entry with Microsoft Edge name in it. Right-click on each of them and select End Task to stop MS Edge from running.

Delete extensions from MS Edge (Chromium):
- Open Edge and click select Settings > Extensions.
- Delete unwanted extensions by clicking Remove.

Clear cache and site data:
- Click on Menu and go to Settings.
- Select Privacy, search and services.
- Under Clear browsing data, pick Choose what to clear.
- Under Time range, pick All time.
- Select Clear now.

Reset Chromium-based MS Edge:
- Click on Menu and select Settings.
- On the left side, pick Reset settings.
- Select Restore settings to their default values.
- Confirm with Reset.
- This will disable extensions and reset startup pages but will not delete bookmarks, saved passwords, or browsing history.

Remove from Mozilla Firefox (FF)
Remove dangerous extensions:
- Open Mozilla Firefox browser and click on the Menu (three horizontal lines at the top-right of the window).
- Select Add-ons.
- In here, select the unwanted extension and click Remove.

Reset the homepage:
- Click three horizontal lines at the top right corner to open the menu.
- Choose Settings.
- Under Home, set your preferred homepage and new tab settings.
Clear cookies and site data:
- Click Menu and pick Settings.
- Go to Privacy & Security section.
- Scroll down to locate Cookies and Site Data.
- Click on Clear Data...
- Select Cookies and Site Data and Temporary cached files and pages, then click Clear.

Reset Mozilla Firefox
If clearing the browser as explained above did not help, reset Mozilla Firefox:
- Open Mozilla Firefox browser and click the Menu.
- Go to Help and then choose Troubleshooting Information.

- Under Give Firefox a tune up section, click on Refresh Firefox...
- Once the pop-up shows up, confirm the action by pressing on Refresh Firefox.

Delete from Safari
Remove dangerous extensions:
- Open Safari, click Safari in the menu at the top-left of the screen, and select Preferences.
- Go to the Extensions tab, look for any suspicious entries, and click Uninstall to remove them.

Clear history and website data:
- Click Safari in the menu and pick Clear History.
- Set Clear to all history and confirm with Clear History.

Reset Safari:
- Click Safari in the menu and select Preferences > Advanced.
- Enable Show Develop menu in menu bar.
- From the menu bar, click Develop and select Empty Caches.

Delete from macOS
Remove the unwanted application:
- From the menu bar, select Go > Applications.
- In the Applications folder, look for any suspicious entries, then drag them to Trash (or right-click and pick Move to Trash).

Delete leftover files and folders:
- Select Go > Go to Folder.
- Enter /Library/Application Support and remove any suspicious folders related to the unwanted program.
- Repeat the same check in the /Library/LaunchAgents and /Library/LaunchDaemons folders, deleting any suspicious entries.

- Finally, empty the Trash to permanently remove the leftovers.
Reset Internet Explorer
Remove dangerous add-ons:
- Open Internet Explorer, click on the Gear icon (IE menu) on the top-right corner of the browser
- Pick Manage Add-ons.
- You will see a Manage Add-ons window. Here, look for suspicious plugins. Click on these entries and select Disable.

Change your homepage if it was altered:
- Open IE and click on the Gear icon.
- Select Internet Options.
- In the General tab, delete the Home page address and replace it by your preferred one (for example, Google.com).
- Click Apply and then select OK.

Delete temporary files:
- Press on the Gear icon and select Internet Options.
- Under Browsing history, click Delete...
- Select relevant fields and press Delete.

Reset Internet Explorer:
- Click on Gear icon > Internet options and select Advanced tab.
- Select Reset.
- In the new window, check Delete personal settings and select Reset.

Access your website securely from any location
When you work on the domain, site, blog, or different project that requires constant management, content creation, or coding, you may need to connect to the server and content management service more often. The best solution for creating a tighter network could be a dedicated/fixed IP address.
If you make your IP address static and set to your device, you can connect to the CMS from any location and do not create any additional issues for the server or network manager that needs to monitor connections and activities. VPN software providers like can help you with such settings and offer the option to control the online reputation and manage projects easily from any part of the world.
Recover files after data-affecting malware attacks
While much of the data can be accidentally deleted due to various reasons, malware is one of the main culprits that can cause loss of pictures, documents, videos, and other important files.
More serious malware infections lead to significant data loss when your documents, system files, and images get encrypted. In particular, ransomware is is a type of malware that focuses on such functions, so your files become useless without an ability to access them.
Even though there is little to no possibility to recover after file-locking threats, some applications have features for data recovery in the system. In some cases, can also help to recover at least some portion of your data after data-locking virus infection or general cyber infection.
From our report of Aug 2017 · not reviewed since
Instructions on how to remove GU Player
GUPlayer removal does not require a lot of effort, especially if you have already dealt with an adware-type program before.
You can eliminate it manually or automatically but due to the fact that the adware may be not the only PUP on your computer we highly recommend running a full system scan for its removal.
Please follow these instructions prepared by our team to remove GUPlayer from your computer system with ease. We highly recommend you to read the instructions carefully first to be sure that you understand them. If you have any questions because the instructions seem unclear, do not hesitate and contact our team for help.
In case you've been looking for an answer to "guplayer o que é" question, consider visit this computer security site that provides information in Portuguese language - SemVirus.pt .
Firstly, uninstall all programs related to the said adware program and get rid of other suspicious applications that you cannot remember installing.
Then, check each of your browsers for extensions/add-ons associated with the suspicious media player or other potentially unwanted programs and delete them.
Questions about GUPlayer ads
Can I safely uninstall GUPlayer?
If you did not install GUPlayer yourself and it is not part of your hardware or a program you rely on, yes. Uninstalling an unwanted program does not harm Windows. Before you do, search the exact name and publisher to be sure it is not a driver tool, a printer utility or a game launcher with an odd name.
Then remove it from Settings, Apps, Installed apps. Ignore any offers or warnings in its uninstaller about losing protection or performance. Afterwards check Startup apps and your browsers for leftovers, and restart once to confirm that it does not reinstall itself.
GUPlayer came back after I uninstalled it. Why?
Something else is reinstalling it. Common causes are a second program from the same publisher, a scheduled task that downloads it again, or a browser extension that keeps prompting for it. Sort Installed apps by install date and uninstall each entry from the same day that you did not choose.
Then open Task Scheduler and look in the Task Scheduler Library for tasks with updater-style names that you do not recognise. Check Startup apps in Task Manager too. If GUPlayer still returns, start Windows in Safe Mode, uninstall it there and run a Microsoft Defender offline scan, which looks for loaders that ordinary scans can miss.
An ad showed a phone number and I called it. What now?
The number belongs to scammers, not to Microsoft or an antivirus company. If you only talked, hang up and do not call back. If you let them connect to the PC, disconnect it from the internet, uninstall the remote access program they used, such as AnyDesk, TeamViewer, ScreenConnect or UltraViewer, and run a full and offline scan.
If you paid or gave bank details, call your bank at once on the number printed on your card. Change any passwords you typed while they were connected, and report the call.
Can adware slow down my PC?
Yes. Adware runs in the background, loads ad scripts, opens extra tabs and contacts its servers, all of which use processor time, memory and bandwidth. Ad-heavy extensions also slow down every page, because they inspect and change it before you see it.
The effect is strongest on older PCs and when several adware programs arrived together. After removal, restart the PC and check Task Manager for anything still using a lot of resources that you do not recognise. Speed usually returns to normal once the ads stop.
I clicked on one of the ads. Am I infected?
Probably not. Clicking an ad usually only opens a page, and a page cannot install programs on an up-to-date Windows PC without your help.
You are at risk only if you then downloaded and ran a file, allowed notifications, entered card or login details, or called a phone number shown on the page. Delete any download and run a full and offline scan.
Change passwords you typed, from a clean device. Call your bank if you gave card details. If you called a number or allowed remote access, see the next question.
Why didn't my antivirus catch GUPlayer?
Many security products do not block adware or notification sites by default, because users often agreed to them, even through a misleading prompt. Notification spam installs nothing at all, so there is no file to detect.
In Windows 11 you can make Microsoft Defender block potentially unwanted apps: open Windows Security > App & browser control > Reputation-based protection settings and turn on Potentially unwanted app blocking. If notifications caused the pop-ups, no scanner will report them; the fix is in the browser's site settings.
Does adware steal passwords?
Ordinary adware is built to show ads, not to steal logins, and most of it never touches saved passwords. The line is blurry, though. Extensions that can read every page could capture what you type, and adware ads sometimes lead to phishing pages that ask for passwords directly.
If you entered credentials on a page reached through an ad, change that password from a clean device and turn on two-step verification. Otherwise, removing adware extension and clearing cookies is usually enough.
What is GUPlayer?
GUPlayer (by Bechiro S.L.) is an adware-type software that falls into potentially unwanted programs' (PUP) group. The summary table at the top of this guide lists the type, the detection names, the symptoms and the damage of GUPlayer.
Reading it first helps you decide whether your computer shows the same signs. The removal plan below it works in order, from the safest step to the more thorough ones.
Will Fortect remove GUPlayer?
Fortect scans Windows for malware and unwanted programs and repairs the system files and settings they change, and its free scan shows what it finds on your PC before you decide anything.
For GUPlayer, follow the plan above as well: the browser steps take back permissions and settings that no scanner treats as a threat, and uninstalling the program that brought it removes the source.
Run Microsoft Defender's full scan and, if anything was found, its offline scan as a second opinion. If the symptoms are gone after the plan and both scans are clean, there is nothing more to do.
Sources
- UgetFix: How to Speed Up a Slow PC? (read October 7, 2026)
- Google Chrome Help: Use notifications to get alerts (no longer online) (read October 7, 2026)
- FTC: How to recognize, remove and avoid malware (read October 7, 2026)
- Microsoft Learn: Microsoft Defender Offline (read October 7, 2026)
- Microsoft Learn: How Microsoft names malware (read October 7, 2026)