GUPlayer adware repeatedly displays third-party ads and annoys computer users

GUPlayer (by Bechiro S.L.) is an adware-type software that falls into potentially unwanted programs' (PUP) group. The official website of it advertises it as a useful media player capable of combining rich functionality and a user-friendly interface. In reality, it is a spyware-type application that tracks user's online behaviour only to serve annoying web ads. Experts recommend to remove GU Player it to avoid getting intrusive pop-up ads and keep your personal information secure.
This questionable media player is the reason why many people now suffer from a continuous flow of third-party advertisements, annoying redirects to sponsored websites, system slow downs[1] and other inconveniences.
If you have recently installed a freeware from the Internet and noticed aforementioned performances on your computer, you should open your Task Manager and look if GUPlayer.exe process is not silently running on your system. If so, there is no doubt that you have accidentally installed a whole bundle of programs instead of one.
The activity of the adware can be shortly described in such way:
- The shady adware may access, collect and share user's browsing habits.
- Once it gets inside[2], it hijack Google Chrome, Mozilla Firefox, Internet Explorer, other less popular web browsers and installs tracking software on each of them.
- As a consequence, the performance of these web browsers significantly deteriorates.
- Thus, no matter which one you prefer using, this adware will still be capable of seeing what websites do you visit, how long do you stay there, what search queries do you type, your PC location, IP address, email address and so on.
- As soon as it collects an appropriate amount of information, it sends it to remote control servers and use it for delivering people personalized ads.
Seem useful, isn't it? For example, if you were recently looking for the best offers for vacation, you may expect pop-up ads with cheap flights, hotels and so on. Unfortunately, 'Ads by GUPlayer' are, usually, fake and reroute people to predetermined websites. We have found some suspicious statements on the program's official website, which we would like to share with you:
[The software] will collect and treat any data the users insert in the available forms of this website […] as well as any other information [the software] may automatically capture in relation with the technical specifications of the user's equipment: operating system version, internet browser version, CPU type, internet connection type, operating system language, IP address, cookies activation, Java activation and screen resolution […] Data can be personal”
We want to warn you that sharing such information with a company of suspicious reputation might not be the best idea. You can never know where the collected data is going to end up on, and what it is actually going to be used for.
Since no one knows if advertised websites are safe because adware's affiliates may not be selected or monitored, we highly recommend avoiding those ads and running a full system scan with anti-spyware software as soon as you notice those commercials on your web browser.
To prevent the said program from ruining your browsing experience, we suggest using anti-malware tools like FortectIntego or SpyHunterCombo Cleaner for its removal. You can find security software reviews on our website as well. These programs can easily finish the GUPlayer removal as well as get rid of all other suspicious programs in no time.

Adware distribution channels, methods and other things you should know
Similarly to other adware-type programs, GU Player malware typically infiltrates into the system along with free software. You should beware that the majority of free programs that are promoted on various third-party websites are bundled with 'optional downloads' because freeware developers earn the money this way.
Even though, 'bundling' is not considered as an illegal marketing and distribution method, nowadays it is mainly used for distributing potentially unwanted programs. That's why you should be more careful when downloading and installing freeware from the Internet.
Avoid Recommended or Quick installation because it is, usually, set to install additional components by default. Instead of it, choose Advanced or Custom installation mode because it discloses all available check boxes, including the ones that offer to install optional downloads.
If you spot notifications claiming that you accept to install plug-in, add-on, toolbar, or extension, deselect them without hesitation. Otherwise, you may end up with another adware or potentially unwanted program on your computer.
GUPlayer is not a malicious program itself, but it implements various suspicious activities behind your back and tries to trick you in various ways. Therefore, it goes without saying that you should remove it.
Instructions on how to remove GU Player
GUPlayer removal does not require a lot of effort, especially if you have already dealt with an adware-type program before. You can eliminate it manually or automatically but due to the fact that the adware may be not the only PUP on your computer we highly recommend running a full system scan for its removal.
Please follow these instructions prepared by our team to remove GUPlayer from your computer system with ease. We highly recommend you to read the instructions carefully first to be sure that you understand them. If you have any questions because the instructions seem unclear, do not hesitate and contact our team for help.
In case you've been looking for an answer to “guplayer o que é” question, consider visit this computer security site that provides information in Portuguese language – SemVirus.pt[3].
Uninstall from Windows
Uninstall from Windows 10/8:
- Type Control Panel into the Windows search box and open the result.
- Under Programs, select Uninstall a program.

Uninstall from Windows 7/XP:
- Click on Windows Start > Control Panel (Windows XP users should click on Add/Remove Programs).
- In Control Panel, select Programs > Uninstall a program.

Remove the unwanted program:
- In the Programs and Features window, look for any recently installed suspicious entries, select them, and click Uninstall.
- If User Account Control appears, click Yes to confirm, then complete the removal.

Delete from macOS
Remove the unwanted application:
- From the menu bar, select Go > Applications.
- In the Applications folder, look for any suspicious entries, then drag them to Trash (or right-click and pick Move to Trash).

Delete leftover files and folders:
- Select Go > Go to Folder.
- Enter /Library/Application Support and remove any suspicious folders related to the unwanted program.
- Repeat the same check in the /Library/LaunchAgents and /Library/LaunchDaemons folders, deleting any suspicious entries.

- Finally, empty the Trash to permanently remove the leftovers.
Reset Internet Explorer
Remove dangerous add-ons:
- Open Internet Explorer, click on the Gear icon (IE menu) on the top-right corner of the browser
- Pick Manage Add-ons.
- You will see a Manage Add-ons window. Here, look for suspicious plugins. Click on these entries and select Disable.

Change your homepage if it was altered:
- Open IE and click on the Gear icon.
- Select Internet Options.
- In the General tab, delete the Home page address and replace it by your preferred one (for example, Google.com).
- Click Apply and then select OK.

Delete temporary files:
- Press on the Gear icon and select Internet Options.
- Under Browsing history, click Delete...
- Select relevant fields and press Delete.

Reset Internet Explorer:
- Click on Gear icon > Internet options and select Advanced tab.
- Select Reset.
- In the new window, check Delete personal settings and select Reset.

Remove from Microsoft Edge
Delete unwanted extensions from MS Edge:
- Select Menu (three horizontal dots at the top-right of the browser window) and pick Extensions.
- From the list, pick the extension and click on the Gear icon.
- Click Remove.

Clear cookies and other browser data:
- Click on the Menu (three horizontal dots at the top-right of the browser window) and select Settings > Privacy, search, and services..
- Under Clear browsing data, pick Choose what to clear.
- Select Cookies and other site data and Cached images and files. (apart from passwords, although you might want to include Media licenses as well, if applicable) and click on Clear.

Restore new tab and homepage settings:
- Click the menu icon and choose Settings.
- Then find On startup section.
- Click Remove next to any suspicious startup page.
Reset MS Edge if the above steps did not work:
- Press on Ctrl + Shift + Esc to open Task Manager.
- Click on More details arrow at the bottom of the window.
- Select Details tab.
- Now scroll down and locate every entry with Microsoft Edge name in it. Right-click on each of them and select End Task to stop MS Edge from running.

Instructions for Chromium-based Edge
Delete extensions from MS Edge (Chromium):
- Open Edge and click select Settings > Extensions.
- Delete unwanted extensions by clicking Remove.

Clear cache and site data:
- Click on Menu and go to Settings.
- Select Privacy, search and services.
- Under Clear browsing data, pick Choose what to clear.
- Under Time range, pick All time.
- Select Clear now.

Reset Chromium-based MS Edge:
- Click on Menu and select Settings.
- On the left side, pick Reset settings.
- Select Restore settings to their default values.
- Confirm with Reset.
- This will disable extensions and reset startup pages but will not delete bookmarks, saved passwords, or browsing history.

Remove from Mozilla Firefox (FF)
Remove dangerous extensions:
- Open Mozilla Firefox browser and click on the Menu (three horizontal lines at the top-right of the window).
- Select Add-ons.
- In here, select the unwanted extension and click Remove.

Reset the homepage:
- Click three horizontal lines at the top right corner to open the menu.
- Choose Settings.
- Under Home, set your preferred homepage and new tab settings.
Clear cookies and site data:
- Click Menu and pick Settings.
- Go to Privacy & Security section.
- Scroll down to locate Cookies and Site Data.
- Click on Clear Data...
- Select Cookies and Site Data and Temporary cached files and pages, then click Clear.

Reset Mozilla Firefox
If clearing the browser as explained above did not help, reset Mozilla Firefox:
- Open Mozilla Firefox browser and click the Menu.
- Go to Help and then choose Troubleshooting Information.

- Under Give Firefox a tune up section, click on Refresh Firefox...
- Once the pop-up shows up, confirm the action by pressing on Refresh Firefox.

Remove from Google Chrome
Delete malicious extensions from Google Chrome:
- Open Google Chrome, click on the Menu (three vertical dots at the top-right corner) and select More tools > Extensions.
- In the newly opened window, you will see all the installed extensions. Uninstall all suspicious extensions related to the unwanted program by clicking Remove.

Clear cache and web data from Chrome:
- Click on Menu and pick Settings.
- Under Privacy and security, select Clear browsing data.
- Select Browsing history, Cookies and other site data, as well as Cached images and files.
- Click Clear data.

Change your homepage:
- Click menu and choose Settings.
- Look for a suspicious site in the On startup section.
- Click on Open a specific or set of pages and click on three dots to find the Remove option.
Reset Google Chrome:
If the previous methods did not help you, reset Google Chrome to eliminate all the unwanted components:
- Click on Menu and select Settings.
- In the Settings, scroll down and click Advanced.
- Scroll down and locate Reset and clean up section.
- Now click Restore settings to their original defaults.
- Confirm with Reset settings.

Delete from Safari
Remove dangerous extensions:
- Open Safari, click Safari in the menu at the top-left of the screen, and select Preferences.
- Go to the Extensions tab, look for any suspicious entries, and click Uninstall to remove them.

Clear history and website data:
- Click Safari in the menu and pick Clear History.
- Set Clear to all history and confirm with Clear History.

Reset Safari:
- Click Safari in the menu and select Preferences > Advanced.
- Enable Show Develop menu in menu bar.
- From the menu bar, click Develop and select Empty Caches.

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